Is Your Social Media Marketing Social Or Just Marketing?

Social Media Marketing is a hot topic these days, yet most online marketers and especially offline companies and retailers have difficulty gaining any traction from their social media marketing activities. One of the biggest issues is forgetting that SMM is an interactive form of advertising…

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This can be especially difficult for offline companies and retailers, as interactive advertising has never been a part of their advertising or marketing mix until the last few years. Before that they ran their radio and TV commercials, placed their print ads in newspapers and magazines, printed their flyers and mailed them out. Direct contact with customers and prospects was left to the front line sales staff while marketing departments stayed hands off, distant from the public. But that’s all changed now, as it’s much safer to have your head-office marketing team handle social media marketing instead of a piecemeal presence by various departments or retail locations.

Its Called SOCIAL Media For A Reason!

Is Your Social Media Marketing Social Or Just Marketing?

Experienced online marketers may have an advantage as they’ve been using e-mail, e-zines and blogs for a lot of their advertising activities, all of which already has an interactive aspect to it. Yet in practice, many are making the same mistakes the neophytes are – while this group know what to do, they’re still not putting in a concentrated effort to master SMM.

The key to success on interactive web properties like Google+, Facebook, Twitter, LinkedIn, Pinterest and FriendFeed is the SOCIAL aspect. Ask any person pushing a product or anyone promoting an offline business online and they’ll tell you they use social media – but the truth is they just post there. Next ask them how often they hit the +1 on Google or ‘Like’ button on Facebook, and especially how often they comment on other people’s posts and you’ll be met with a blank stare or a myriad of excuses most times.

To succeed in your social media marketing you need to engage your audience and interact with both your prospects AND the industry leaders in your niche. Both on your own pages and in the appropriate groups on Google+, Facebook and LinkedIn, be friendly, be supportive and truly helpful. As a marketer you already realize people always prefer to deal with people they know, so use your social media efforts to make real connections and to keep your name and your brand, top of mind for your prospects. Do the same on Twitter using replies and retweets, and don’t forget to thank those who retweet your tweets. Use the ‘comments’ and ‘share’ features on LinkedIn, Pinterest and FriendFeed the same way.

Be careful with your time, though – social media sites can easily become a ‘time sponge’ that stops you from getting everything else done. Stop by them at the start of your workday and spend 15 or 20 minutes catching up on what went on while you were absent, then shut them down. Another 10 minutes at lunchtime and 10 minutes at the end of the day & you’re covered. Unless you’re using the social media sites for customer service, there’s no reason to leave the sites open all day in various browser tabs – they’ll just distract you.

In short, think of the sites like your ‘club’ or the golf course – you’re there to have fun, socialize and hopefully put together some big deals. You don’t get business at the club or on the course from the people you ignore, and it’s the same with social media marketing.

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Doug Champigny - The Success Lifestylist
Doug Champigny, The Success Lifestylist, is a world-famous author, speaker and mentor who has been helping corporations, companies, retailers, entrepreneurs and other individuals and organizations to achieve true success for over 30 years so far...

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  1. Dough Peter says:

    Thanks for writing the article. It is indeed very well written. SMM is not only a hot topic nowadays, it is the hottest topic because everyone wants to be the number one on the internet.
    Dough Peter recently posted…Supervisors Training – Business Consultant Services – Consultant Communication – Leadership Management TrainingMy Profile

  2. Abhishek says:

    You are right Doug for any campaign we have to engage the reader and then only we can get the desired result. You have jotted down very important points and I am gonna use it for my next campaign and will let you know about the result.
    Abhishek recently posted…2013 Happy Holi SMS Messages in HindiMy Profile

  3. Hey Doug, I too believe that SMO should have a human touch or face. People don’t like to share and like and comment on brand as they like humans. Nice article. Really relates present era need.
    Krishna Parmar recently posted…How to Create Google Chrome Themes Online for FreeMy Profile

  4. Tony Nguyen - Follow this person as @vkooldotcom on Twitter

    Yeah that for sure, now more blogs are made for marketing rather than for social. I think interaction and engagement is the key to be active and popular within social media. Thank you for writring this good post.
    Tony Nguyen recently posted…SEO Traffic 101 – Effective Strategies To Generate More Search Engine TrafficMy Profile

  5. Aman - Follow this person as @tricksmode on Twitter

    First of all thanks you Doug for sharing such a informative article with us..
    I am new to internet marketing field..and after reading your i feel that i was doing it somewhere wrong..I always learn by doing mistakes..
    Now will apply your tricks and let you inform what will happen next..
    Aman recently posted…How To Find out the Friends Who Un-friend You On FacebookMy Profile

  6. Craig @ - Follow this person as @Bodybuildin4All on Twitter

    That’s very easy to say, but difficult to apply! I mean the part with using Social Media for just 10 minutes and then shut them down :)
    Craig @ recently posted…Curvalicious Review — Get Toned & Sexy with Flavia Del MonteMy Profile

  7. shafeeq says:

    It is indeed very well written. SMM is not only a hot topic nowadays, it is the hottest topic because everyone wants to be the number one on the internet.
    shafeeq recently posted…How to make money from online – top secretsMy Profile

  8. Dankz says:

    Nice job..I like this approch..tanks a lot
    Dankz recently posted…Sujet corrigée en marketing pour BACMy Profile

  9. chitra says:

    Thanks for the post.Social media marketing palys a great role in promotion of the products and building good relations.Social media marketing also help in getting traffic towards your website


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