Internet Marketing 2012: Get Back To Sales Funnel Basics!

Internet Marketing 2012: Get Back To Sales Funnel Basics!
©2012 Doug Champigny http://dougchampigny.com
All Rights Reserved Worldwide.

As mentioned in the last few posts here, Internet marketing continues to evolve, and a lot of the tools and resources being released right now focus on small areas of improvement for Internet marketing 2012. This can be really confusing & even misleading for those looking to start an online business, since very little is being said about setting up the sales funnels that make for long-term stability for your online businesses.

Contrary to what those selling certain tools will tell you, basics like an opt-in mailing list and your own affiliate program are crucial, for these are your ongoing sources of qualified leads to put your offers in front of. It’s easy enough to automate a lot of the back end once they’ve signed on to receive info from you – it’s getting them into your funnel that requires your ongoing focus.

If you followed the hosting suggestion and signed on at Hosting4Marketers.com then you have the tools you need already – hosting for your blogs, salespages and squeeze pages, unlimited pro autoresponders and your own affiliate program. If you have signed on there and haven’t yet seen the advantages to having all 3 services tied together in one system, take a look under the ‘Add A New Digital Product’ tab and look at the options, from automatically adding your buyers to any list and removing them from another to the products instantly showing up in your affiliate program for your affiliates to promote. A real time-saver for pros and the simplest setup for newbies, as opposed to having to jump through hoops on three different sites to get it all set up every time you add a product for sale or want to start a new opt-in list!

If you’re new to online sales funnels, the standard setup is a) A squeeze page offering a free download for those who opt in to your list; b) a confirmation page that explains they must click the link in the e-mail sent automatically to them, followed by an upgrade or other offer; c) The download page for the gift, which again presents another offer as well. From that point d) is invoked – your e-zine or e-course followup, a series of instructional & educational e-mails that also contain links to further products and/or services. This can be a pre-loaded series of e-mails or simply your daily or weekly e-zine written live and sent to all subscribers.

When combined with a few links within the free report, audio or e-book, your funnel now has 5 different ways to make money, while still providing good, solid information to your readers. If the free information in your gift and your e-mails is truly helpful, your audience is much more likely to take your advice and check out the other resources you recommend, making them much more likely to purchase products and services from you or through your links in the case of affiliate offers.

Your funnel will be effective just as it is for as long as your gift remains relevant – all you need to do in that area is review the material in your gift & the offers in your follow-up and replace any portion that becomes outdated. Your Internet marketing funnel is now complete, and it’s time to start setting up ongoing traffic sources to attract prospects to it and get your affiliates promoting it as well. Once those are in place you start setting up your next funnel, knowing this one can continue to earn for you as you prepare the next one to add to that revenue stream.

In the next post in this series we’ll take a look at some of the ongoing traffic sources you can set up to keep traffic heading into your online sales funnel to maximize your Internet marketing in 2012 – I’ll see you then!

Technorati Tags: , , , , , , , , , , ,

Doug Champigny - The Success Lifestylist
Doug Champigny, The Success Lifestylist, is a world-famous author, speaker and mentor who has been helping corporations, companies, retailers, entrepreneurs and other individuals and organizations to achieve true success for over 30 years so far...

Keep up with Doug Champigny online by following him on Google+, Facebook, LinkedIn, Twitter, FriendFeed, and EzineArticles. For any media enquiries, to have Doug speak at your event or to find out about having Doug mentor you directly, follow the links from the DougChampigny.com homepage. Be sure to bookmark this blog and return often for more helpful tips & insights!


 

This entry was posted in business strategies, Internet Marketing, online success, succeeding online, Work At Home and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments

  1. Daniel Black says:

    Apart from free downloads sometimes discount coupons to some of your best selling products might be another way to get the attention of buyers.
    Daniel Black recently posted…What Everyone Should Know About the 2012 Tax DeadlineMy Profile

  2. Thomas says:

    Of course business will be different in 2012, it is constantly evolving, and the internet only serves to accelerate the process. I totally agree that there is not enough information out there about starting online businesses. Longevity is a problem that every new business faces.
    Thomas recently posted…Hello world!My Profile

  3. Doug Gene says:

    I haven’t tried these sales funnels, but am anxious to. Thanks for helping me out with this, I’ll get back to you with the results.
    Doug Gene recently posted…Rocky Mountain Trail Coupon Code and ReviewMy Profile

  4. Tom says:

    Doug, I certainly agree that business continues to evolve this 2012 as I am sure it will continue to for the coming years ahead. Setting up funnels is a good way to stay afloat. Free gifts and downloads are great ideas to keep your subscribers interested. Aside from free downloads, a draw can also attract people’s attention especially if it’s about something that’s really easy to do yet exciting and fun.

  5. Carmen Swade says:

    Very well said. You are actually right that internet marketing for this year continues to evolve and it is now essential to all businesses. By the way thanks for the info looking forward to your results:)
    Carmen Swade recently posted…Timber DoorsMy Profile

  6. Prathvee says:

    Its true that in 2012 internet marketing will evolve and social media will play a vital role in this evolution. As the usage of social media is increasing, its usage in internet marketing will also increase.

  7. Becca says:

    It is indeed true,days passes by and dates changes but business continues to evolve and develop.
    To make most out of any business online, creativity and knows what works for you and to know the needs of prospect customer.

  8. Chris Danial says:

    I am sure it will continue to for the coming years ahead. Setting up funnels is a good way to stay afloat. Free gifts and downloads are great ideas to keep your subscribers interested, thanks for sharing, keep up the good work.
    Chris Danial recently posted…How to trade forex successfullyMy Profile

  9. That is so true. As an author and business man, I can relate to how you said “A real time-saver for pros and the simplest setup for newbies, as opposed to having to jump through hoops on three different sites to get it all set up every time you add a product for sale or want to start a new opt-in list!”. I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!

  10. Mika Castro says:

    I think 2012 for internet marketing is a great year to invest. Being creative and new strategies for subscribers is a big advantage.
    Mika Castro recently posted…שליחת SMSMy Profile

  11. Gazel says:

    This post provides the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article.
    Gazel recently posted…IslandMy Profile

  12. Angela says:

    Affiliate marketing is a very competitive industry. If you want to make a decent regular income and compete with the rest of the affiliate marketers who are promoting the same products and service, you should make yoursefl unique. Hope you will continue share more informative post..
    Angela recently posted…Locating Your Hot TubMy Profile

  13. James Martin says:

    Loved the post today. I am relatively new to your world, but an old-timer in the nonprofit world. I just shared your post here on my blog to charities. Brilliant all the way through.

  14. Paul says:

    Internet marketing is evolving so quickly, but it’s always good to take a step back and make sure that you are following good basic marketing principles.
    Paul recently posted…Website design kentMy Profile

  15. Yvonne says:

    Thanks for the great jumping off point Doug! We’ve been revamping our site and this sounds like a good way to refocus.

  16. Jane says:

    I think that affiliate marketing is a great choice for those who want to stay on track and do business at the same time. And thanks for your informative post that gave me an inspiration.
    Jane recently posted…Oxford Free WordPress ThemeMy Profile

  17. Berlin says:

    When combined with a few links within the free report, audio or e-book, your funnel now has 5 different ways to make money, while still providing good, solid information to your readers.

  18. Sean L. says:

    Principles work regardless of how time changes or what platform is being used.

    We can’t really take shortcuts and escape the proper process of a sales funnel.

    If we can implement and tweak every process bit by bit, it’ll only ultimately add to the bottomline.

    Alas, it’s a tedious process that takes perseverance.

    Great stuff. Thanks!
    Sean L. recently posted…Article Marketing Automation SoftwareMy Profile

  19. You have explained it in the true light of facts and points about basics to improve the internet marketing strategies :) thanks for the nice information
    Robert Pattinson recently posted…Top 10 Robert Pattinson MoviesMy Profile

  20. I would like to thank you for the effort you have made in writing this interesting and knowledgeable article. I am particularly interested in network marketing. Great post as
    this is one of the key areas I am focusing on this year. Thanks for sharing these tips as I will begin immediately to put them in action.
    Daniel Saunders recently posted…Network Marketing Organo GoldMy Profile

  21. Jessica says:

    With the passage of time internet marketing’s strategy and technicalities improving rapidly. In my opinion, those strategies that are using or will use in 2012 will be change in 2013. Your shared points are very effective and important to understand the technicalities of internet marketing.

  22. Anna kiss says:

    Hello,
    Relay amazing topic nice written and good content.
    i think that affiliate marketing is a good choice to get traffic and then do business.

  23. Lawrence says:

    I think other than the free download, the free gift vouchers can attraction your customers too.
    Lawrence recently posted…Housetraining Your PuppyMy Profile

  24. dave says:

    Internet marketing continues to growing over time and I really interesting with this sales funnel in the hope of helping to develop my business
    dave recently posted…A Guide to Choosing Online Stock Trading Brokers That You Need to UnderstandMy Profile

  25. Neel Amin says:

    Loved the post today. I am relatively new to your world, but an old-timer in the nonprofit world. I just shared your post here on my blog to charities. Brilliant all the way through.
    Neel Amin recently posted…16526 NW 20TH ST., PEMBROKE PINESMy Profile

  26. Tod Dewindt says:

    great post, Internet marketing is evolving very quickly, and only thing we can do is try to follow
    Tod Dewindt recently posted…operante opinieMy Profile

 

Get More Help - Follow Doug Champigny On...


Follow Doug Champigny on Google+ Google+ Follow Doug Champigny on Facebook Facebook Follow Doug Champigny on Twitter Twitter Follow Doug Champigny on LinkedIn LinkedIn Follow Doug Champigny on Pinterest Pinterest