About Our Daily Internet Marketing E-Zine
©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.
Every day, almost, I publish an Internet marketing e-zine designed to help Internet marketers, affiliate marketers, niche marketers and offline business owners and promoters to help them succeed online. And just about every issue has links to resources – products I sell, affiliate promos, free online resources, etc.
Now, I realize that chances are every report you’ve read on publishing an Internet marketing e-zine tells you not to send links every day – personally I think that’s hogwash. Instead, don’t bombard your list with salespitches, but DO send them resources that will actually help them. Make sure you explain to them how it helps, and give enough info so that even those who can’t afford the product can still benefit from the strategies and/or techniques you recommend.
Make sure you understand the difference between an e-zine and an e-course – an e-course is written to instruct people at a specific level on a specific topic. Readers have a specific interest shared by all who take the e-course. For example, we have 20 different e-courses on online marketing topics that marketers can buy and use as their own course to send out, at http://www.optin-list-building.com.
An Internet marketing e-zine on the other hand is written live each issue, daily in our case, and goes out to a much wider-focus group at all different levels of online marketing proficiency. Affiliate marketing tips only help some, offline business promotions online help a different segment, blogging advice may or may not be pertinent to all.
IMHO, it’s the responsibility of the Internet marketing e-zine publisher to remember that, and be sure to provide resources that match the main divisions within their subscriber base and target the various levels of marketing proficiency, from newbie to true online marketing professionals.
In order to get the most from any e-zines they receive, subscribers need to realize they can learn from every issue and build an empirical knowledge of online marketing, but that not every – or even most – of the recommended resources are right for them. Only YOU know the level you’re at and the direction you want to take your online business, so only YOU can decide if any given resource matches your current needs.
I received an e-mail from a new subscriber today, questioning the wide range of topics covered in our Marketing Domination e-zine, and I want to share my response here with our whole online family:
Thanks for your note! I understand where you’re coming from, so let me tell you a bit about our e-zine so you can better decide if it’s one you should read or should un-sub from…
Our online family that receive our newsletter number about 30k, some of whom are JV partners, many who joined after hearing me speak at various conventions around North America, and the rest finding their way onto the list through various sites over the last 10 years.
As a result, the audience ranges from people first getting started online to some of the best-known names in the biz. So to try and be helpful to all, it’s necessary to cover beginner strategies, advanced strategies and everything in between…
Some tackle niches, some stay mainstream, some focus just on helping offline businesses. Some use Adsense, some are affiliates and many produce their own products to put online.
To try and accommodate our entire online family, each day we send some info and a resource to check out. That resource, in fact ANY given resource, will only be appropriate for one segment of those receiving it. To the best of our ability we try to stick to a formula of 60% basic and broad-ranging resources and 40% more advanced materials, to match our audience’s levels.
As such, maybe 2 or 3 of each week’s 7 e-mails will be the right ones for any one subscriber. The others will simply add to your knowledge of the biz, current resources and who are the relevant personalities in the biz at present. (This isn’t an e-course; it’s written live each day just before it’s sent.)
One thing we pride ourselves on is that a reader could read each note for a year or more and end up with solid knowledge of the biz and how it operates, without ever having followed a single link or gotten a single resource we’ve suggested. This way we’re also of help to those who can’t get anything at any given time or are so new it doesn’t make sense for them to be making any outlays yet. Think of it as our way of giving back to the online community that’s been so good to us for the past 15 years or so.
But just as every issue isn’t right for any one reader, every e-zine isn’t right for every person – and I’m the first to say that the biggest problem most people trying to make it online face is that they listen to too many voices and try to follow too many paths to the top all at once. People should take the 10 or 12 e-zines that resonate best for them and un-sub from all the others until they reach a certain level online where they’re more easily able to discern what’s right for them and what isn’t.
And now that you have a better idea of what to expect from our e-zine, it’s up to you to decide whether ours should be one of the 10-12 you read faithfully, or if we’re best parting company at this juncture. While we very much appreciate each and every member of our online family, I certainly don’t want to be just one more e-mail cluttering up your inbox each day. If we’re helping you in your online pursuits, were on track with our purpose. If we’re not, it’s time for us to part. It really is that simple.
Wishing you every success, both online and off…
No commentary on publishing an Internet marketing e-zine would be complete without shining a spotlight on one part of that note… Far too many newer online marketers subscribe to far too many e-zines, land most eventually suffer from ‘analysis paralysis’ – they feel so bombarded with offers and conflicting information they simply stop reading the e-zine issues that arrive every day. Others end up grabbing far too many of the recommended resources and soon have a hard drive full of expensive products they’ll never use.
Every Internet marketing e-zine publisher has a style all there own, and some will resonate and connect with you while others won’t. Stick just with the ones that do, and even trim that lot down to the 10 or 12 e-zines you find most helpful to YOU – and unsubscribe from the rest.
There are many different paths to success online and with enough perseverance you will find your own unique path – but until you’re already established and consistently earning money online, stick to one of the paths that’s already been proven to work for the average person. Losing that focus will cost you money and delay your journey along your path and could ultimately lead you to fail in your online marketing efforts to build your own business or upgrade your lifestyle.
If making those decisions lead you to leaving our online family then we’re sad to see you go, but it really may be in your own best interest. On the other hand, if ours sounds like a daily Internet marketing e-zine you’d like to try out, join our online family by choosing any one of the free downloads offered here on the blog on our Free Internet Marketing Downloads page.
And if our e-zines have helped you, or you have suggestions as to how it can help you further, don’t hesitate to let us know – after all, we’re family! 😉