The Big Internet Marketing Lie – Have you spotted it yet? If you’ve been active online in Internet or affiliate marketing, marketing offline businesses online or even just following the work-at-home & home-based businesses scene, the proof of it is in your Inbox right now…
If you know me, you know that I love marketing in all it’s forms – online marketing, offline marketing, direct mail marketing, advertising – the works! And it’s a good thing, since I’ve been doing it in one or another form for about 40 years now! 😉 It’s always been natural to me – I was even exempted in the ‘Theory of Marketing’ in college because of my experience & knowledge of the subject way back then in the pre-WWW world. From newspaper routes at age 9 to hiring other kids for my snow-shovelling business at 12 – I was first Advertising Manager of a weekly newspaper by 19 years old!
I’m not saying that to brag (well – maybe a bit… I AM a Type-A+ personality! LOL), but because all that empirical marketing knowledge makes it easy for me to spot the trends & tactics, techniques and methodologies being used in various industries vis-a-vis their marketing campaigns. Which is why I spotted the ‘Big Internet Marketing Lie’ & chuckle at how easy it is to debunk.
The ‘Big Lie’ isn’t that you can make money – even huge money – from online marketing… I’ve driven 7 figures in sales online and made a damn good living at it and intend to keep doing so for as long as I keep enjoying it. It has let Teri and me visit the Grand Canyon, the Florida Everglades, spend time in South Beach, Daytona Beach, Myrtle Beach, Virginia Beach, travel Route 66, etc… We have dozens of friends who make just as much with Internet marketing and know a handful who have made a helluva lot more than we have! So that’s not the lie…
To spot it, you just have to look back over the e-zines you’ve received the last few weeks or months. The ones with messages like ‘E-mail marketing is DEAD – you should be blogging!’, ‘E-mail marketing doesn’t work – you need Social Media!’ or ‘E-zines don’t work anymore – you need this new tool!’.
What’s so funny about the ‘Big Lie’ is how they’re getting these messages to you – THROUGH THEIR E-ZINE!!! These people are telling you that what they do to make their living doesn’t work – but if that were true, why would they still be using it??? Simple – e-mail marketing works when it’s done right, with a targeted list of double-opt-in subscribers.
I don’t wear rose-colored glasses – I’m the first to admit that it’s not as easy as it was 4 or 5 years ago. It’s much harder to build valuable opt-in lists, and the current economic conditions prevent those who aren’t making money from their Internet marketing efforts yet to spend as much as newbies used to in their quest for the best ideas, products, services and training. But walk down any commercial-area street or through any mall and see how offline retail is doing – all those empty stores are testaments to the price we’re paying for the foolish notion of ‘Free Trade’. (Don’t get me started… LOL)
What isn’t funny is the huge volume of newbie Internet marketers who don’t see the Lie, who believe these jerks and as a result are jumping from methodology to methodology without ever building a secure foundation to base their online businesses on.
I hadn’t really seen how prevalent this was until I notified our online family (our lists and social media audiences) about the big Ultimate Social Media Giveaway being hosted later this month by Stephanie Mulac, Kerry Russell & Paul Teague. Because I track my links for events like this, I know that 447 people have clicked through to check out the giveaway through our link. Yet out of those 447, only 11 people decided to participate in this free list-building opportunity!
That’s less than 2 1/2%… 97.5% Decided they didn’t want marketers like Willie Crawford, JT Martin, Mike Merz, Phil Basten, Micheal Savoie, Larry Dotson and Teri & me to help them build their lists. In all, as I write this 194 gifts are already uploaded, even though the event is still almost 2 weeks away. And hundreds more have signed up as contributors but not loaded up their gifts yet.
Past history shows us though that a lot of those who’ve signed up WON”T follow through – either they won’t get their gift in or they will, but then not promote. No worries – there gift will be dropped from the listings if they don’t promote. Those who are serious WILL promote it though, most rather heavily – that’s how the system is set up. The more people they drive into the event, the closer to page 1 their gift shows up. And the more people they drive in, the greater the chance you’ll snag some of these opt-ins for your gift too!
If you don’t have a list yet, or just have a small one, you wion’t get as many signups as the big dogs at the front of the pack do – so what? You can promote the site using your blog, social media, etc, etc, and get a good start – after all, every new signup is another potential person for you to help, another potential JV partner or affiliate, and may add to your online income as time progresses. Yes, you’re starting off small – but so did every one of the Internet marketing big dogs I mentioned above; we’ve just been at it longer than you.
So really the question is are you going to take your list-building seriously and start building a stable online business with the help of some of Internet marketing’s biggest names, or are you going to buy into the ‘Big Internet Marketing Lie’ and ignore building opt-in lists in future?
If you choose the former, take the first step and get signed up to start building opt-in lists today – you still have two weeks to create or buy a product to use in the giveaway.
If you choose the latter, well, don’t worry – those who sold you the Big Lie will sell you lots more, since you’ll be in this same situation a year or two down the road.
Harsh, but true. The online marketing landscape is already strewn with the corpses of those who spent a fortune but never built opt-in lists – don’t let your marketing flesh rot there with theirs. And when the next joker tells you in his e-mail that e-mail doesn’t work, remember the great Kid Rock line ‘I may have been born at night, but not LAST night, baby!’ХудожникОткъде да купя икона