Is Internet Marketing The Cure For Global Economic Woes?

© 2008 Doug Champigny. All Rights Reserved.

Internet marketing is continually becoming the saviour
for those caught out in the current economic crisis. And
no wonder – just look at what’s going on out there in the
world right now…

Just from today’s headlines, we find that Hewlett-Packard
is getting rid of 24,600 jobs, nearly 8% of it’s workforce
according to Jordan Robertson of the Associated Press. That’s
on top of the 15,000 already forced out by the company’s
restructuring in the last 2 or 3 years. FORTY THOUSAND JOBS
GONE in one company alone, with half of those axed living
in the U.S.A., the rest scattered around the world.

Remember how, not that long ago, we were all told that
computing skills would make us indispensible? Ooops!

Also today, Yahoo! News reports that Lehman Brothers,
the 4th biggest Wall Street firm, had filed for Chapter
11 bankruptcy protection – this is a firm that’s been
operating for 158 years, and a shut down would put
another 24,000 people out of work.

In related news, Bank of America is buying troubled
investment bank Merrill Lynch, the world’s largest
brokerage. Both companies have already layed off
thousands of employees, and no doubt more will follow
where the two firms’ services overlap.

Pretty dire situation, but it could still get a lot
worse. According to the Wall Street Journal, AIG – the
American International Group – is seeking an additional
$40 Billion USD in emergency funds, on top of the $20
Billion USD it already raised earlier this year. That’s
BILLION, with a ‘B’…

But think of how many people, possibly even yourself,
would be affected if AIG, the world’s largest insurance
company, were to fail. While Lehmann is the biggest
bankruptcy in US history in terms of assets, it would
pale by comparison to the collapse of AIG.

These days, perhaps more than any time in history,
people all over the world are experiencing the old
Chinese curse: ‘May you live in interesting times.’

Interesting times indeed! But how can you protect
yourself, your family and your loved ones when the
big ‘Blue-Chip’ firms are faltering, stock markets
are spiralling downward, inflation is running amok
in the fuel, food and related indexes, mortgages are
no longer a safe investment for the rich or available
at all to the middle class?

For a rapidly-growing number of people world-wide,
the answer is self-employment through Internet marketing.
While no firm numbers exist, there are at least tens of
thousands, possibly hundreds of thousands that are now
making money online, from a few extra bucks each month to
keep up with inflation to those earning 6, 7 and 8 figure
incomes online.

Far from the traditional economic model of the ‘normal’
entrepreneur, the Internet marketing business model is
gloabally based, providing something of a hedge from any
country-specific economic woes. The industry operates
24 hours a day 7 days a week, so there’s no concern over
when you work or where you’re online.

Most importantly, there are two major differences from
operating a microenterprise or monoenterprise in the offline
world. First, the industry is based on shared knowledge – no
other industry is as quick to make the ‘business success
secrets’ available to all and asunder. Thousands of Internet
marketers write online newsletters – e-zines – that detail
the steps to success in the industry, explore trends as they
happen, and recommend the sites, services and products one
needs to succeed online in Internet marketing.

The biggest difference, however, is the level of startup
capital required – in fact, one can easily start part-time
without any expenditure beyond their computer and Internet
connection, and use the income they earn to build their
online business into a full-time activity – often generating
far more profits than they’ve ever dreamed of before!

And since no large startup investment is required, the
people who need the income most are able to get started
without going into debt, and debt-free companies always
survive the ups and downs of entrepreneurship with less
difficulty and a greatly reduced incidence of bankruptcy.

Think about it… No major investment, no ‘boss’ to
fire you, no threat to job security from mis-management
or fraud by someone above you, a schedule to fit your
own desired lifestyle, and an income limited only by
your own goals, effort and abilities… No wonder it’s
one of the fastest growing industries world-wide – it
really CAN be YOUR solution to the world’s economic woes!

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