Don’t blame the search engines if their updates kill the traffic to your websites and blogs. It’s not their job to get you traffic to your web business – their job is to service their users in whatever way they feel does the job best. Blaming them is a real rookie move, much like blaming gas stations if you let your gas tank run dry.

So what does it take to get more web traffic, and keep your existing levels fairly stable online as time goes on? I know what works for me, and has since the mid 1990′s… But before I start into that, if you’re not already familiar with Teri & me and our network of sites and blogs, here’s a peek at the stats for just this blog alone over the last year:

As you can see, roughly 1,000 people stop by here each day, spawning just over a million page-views in the last year. Not huge numbers, but sufficient for my purposes while keeping support and response issues manageable. Also, remember this is one of dozens of sites we own and operate along with about 2 dozen blogs. This is probably our most popular web property, with the others ranging from a few visitors a day to hundreds a day depending on the niche and topic.

Not to put too fine a point on it, this site isn’t typical – it’s our best in terms of traffic. So think instead of our top 10 sites, which include 6 Internet marketing & affiliate marketing sites and 4 niche sites. Those 10 had 1,423,653 visits in the past 12 months for 4,051,837 page views. Again not huge numbers, but somewhat above average sites & blogs online. One enlightening statistic is that our static websites outnumber our blogs, but all 10 of our top traffic-generating properties are blogs. (If you’re not using blogs to get more traffic which you then redirect to your salespages and squeeze pages, you might want to re-read that last sentence again.)

Teri & I started online full-time in 1996-1997, initially building websites for corporations and handling their ongoing SEO needs. By 2004 we had fired our clients to focus just on building our own business, and have never looked back. But we have evolved our traffic strategies from the days of only optimizing for Alta Vista to today’s online environment, probably making most of the possible mistakes along the way.

Our current strategies are working well for us, and hopefully can help you get more traffic without causing you any grief when the search engines change their ranking criteria. In no particular order, here’s some of the pillars of our traffic strategies…

1) We don’t write for SEO or search engines – we write to help our readers.

2) We don’t ignore SEO or search engines…

3) We don’t buy any traffic – we use strictly the free sources that abound online.

4) We don’t rely heavily on any one source of traffic.

5) Use blog commenting responsibly…

By now I’m sure you’ve gotten the picture… Use a number of the various ways to get more traffic, keep it to targeted traffic sources, and don’t rely heavily on any one method or source of your traffic. Targeted traffic is your online marketing business’ lifeblood, too vital and important to take for granted!

In closing, let me address two criticisms before they arise… Past experience has shown me two thoughts that will occur to some people – “That’s easy for him to say, he’s already a world-famous marketer who is firmly established online” and “He built his following back when it was a lot easier – like to see him try it now instead of relying on his existing traffic flow…”. Both are valid comments, and a few big-name marketers come to my own mind when I think of either of those remarks.

So in case you’re following that same train of thought, here’s your derailer – we entered the health and fitness niche, one of the most overcrowded niches online, in September last year when we launched our Flirting With Fitness website. Social media presence for it is small, about 1,000 followers at each of Pinterest & Twitter, maybe 50 at Google+ and 15-20 fans on Facebook, and we have yet to get started with our article marketing, podcasting or videos. So all promotion is a collection of most of the methods discussed above, each done to a small degree so far. And the results during the first 8 months or so?

There you have it – current results from a brand new site in a niche we were virtually unknown in online. Now you know the methods, and you know they work – put in the effort, stay focused and enjoy your new targeted traffic levels!

Technorati Tags: targeted traffic, website traffic, targeted traffic sources, search engine optimization, SEO, marketing online, online marketing business

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The Big Internet Marketing Lie – Have you spotted it yet? If you’ve been active online in Internet or affiliate marketing, marketing offline businesses online or even just following the work-at-home & home-based businesses scene, the proof of it is in your Inbox right now…

If you know me, you know that I love marketing in all it’s forms – online marketing, offline marketing, direct mail marketing, advertising – the works! And it’s a good thing, since I’ve been doing it in one or another form for about 40 years now! It’s always been natural to me – I was even exempted in the ‘Theory of Marketing’ in college because of my experience & knowledge of the subject way back then in the pre-WWW world. From newspaper routes at age 9 to hiring other kids for my snow-shovelling business at 12 – I was first Advertising Manager of a weekly newspaper by 19 years old!

I’m not saying that to brag (well – maybe a bit… I AM a Type-A+ personality! LOL), but because all that empirical marketing knowledge makes it easy for me to spot the trends & tactics, techniques and methodologies being used in various industries vis-a-vis their marketing campaigns. Which is why I spotted the ‘Big Internet Marketing Lie’ & chuckle at how easy it is to debunk.

The ‘Big Lie’ isn’t that you can make money – even huge money – from online marketing… I’ve driven 7 figures in sales online and made a damn good living at it and intend to keep doing so for as long as I keep enjoying it. It has let Teri and me visit the Grand Canyon, the Florida Everglades, spend time in South Beach, Daytona Beach, Myrtle Beach, Virginia Beach, travel Route 66, etc… We have dozens of friends who make just as much with Internet marketing and know a handful who have made a helluva lot more than we have! So that’s not the lie…

To spot it, you just have to look back over the e-zines you’ve received the last few weeks or months. The ones with messages like ‘E-mail marketing is DEAD – you should be blogging!’, ‘E-mail marketing doesn’t work – you need Social Media!’ or ‘E-zines don’t work anymore – you need this new tool!’.

What’s so funny about the ‘Big Lie’ is how they’re getting these messages to you – THROUGH THEIR E-ZINE!!! These people are telling you that what they do to make their living doesn’t work – but if that were true, why would they still be using it??? Simple – e-mail marketing works when it’s done right, with a targeted list of double-opt-in subscribers.

I don’t wear rose-colored glasses – I’m the first to admit that it’s not as easy as it was 4 or 5 years ago. It’s much harder to build valuable opt-in lists, and the current economic conditions prevent those who aren’t making money from their Internet marketing efforts yet to spend as much as newbies used to in their quest for the best ideas, products, services and training. But walk down any commercial-area street or through any mall and see how offline retail is doing – all those empty stores are testaments to the price we’re paying for the foolish notion of ‘Free Trade’. (Don’t get me started… LOL)

What isn’t funny is the huge volume of newbie Internet marketers who don’t see the Lie, who believe these jerks and as a result are jumping from methodology to methodology without ever building a secure foundation to base their online businesses on.

I hadn’t really seen how prevalent this was until I notified our online family (our lists and social media audiences) about the big Ultimate Social Media Giveaway being hosted later this month by Stephanie Mulac, Kerry Russell & Paul Teague. Because I track my links for events like this, I know that 447 people have clicked through to check out the giveaway through our link. Yet out of those 447, only 11 people decided to participate in this free list-building opportunity!

That’s less than 2 1/2%… 97.5% Decided they didn’t want marketers like Willie Crawford, JT Martin, Mike Merz, Phil Basten, Micheal Savoie, Larry Dotson and Teri & me to help them build their lists. In all, as I write this 194 gifts are already uploaded, even though the event is still almost 2 weeks away. And hundreds more have signed up as contributors but not loaded up their gifts yet.

Past history shows us though that a lot of those who’ve signed up WON”T follow through – either they won’t get their gift in or they will, but then not promote. No worries – there gift will be dropped from the listings if they don’t promote. Those who are serious WILL promote it though, most rather heavily – that’s how the system is set up. The more people they drive into the event, the closer to page 1 their gift shows up. And the more people they drive in, the greater the chance you’ll snag some of these opt-ins for your gift too!

If you don’t have a list yet, or just have a small one, you wion’t get as many signups as the big dogs at the front of the pack do – so what? You can promote the site using your blog, social media, etc, etc, and get a good start – after all, every new signup is another potential person for you to help, another potential JV partner or affiliate, and may add to your online income as time progresses. Yes, you’re starting off small – but so did every one of the Internet marketing big dogs I mentioned above; we’ve just been at it longer than you.

So really the question is are you going to take your list-building seriously and start building a stable online business with the help of some of Internet marketing’s biggest names, or are you going to buy into the ‘Big Internet Marketing Lie’ and ignore building opt-in lists in future?

If you choose the former, take the first step and get signed up to start building opt-in lists today – you still have two weeks to create or buy a product to use in the giveaway.

If you choose the latter, well, don’t worry – those who sold you the Big Lie will sell you lots more, since you’ll be in this same situation a year or two down the road.

Harsh, but true. The online marketing landscape is already strewn with the corpses of those who spent a fortune but never built opt-in lists – don’t let your marketing flesh rot there with theirs. And when the next joker tells you in his e-mail that e-mail doesn’t work, remember the great Kid Rock line ‘I may have been born at night, but not LAST night, baby!’

Technorati Tags: e-mail marketing, Internet marketing, Internet marketing lie, building opt-in lists, list-building giveaways, Ultimate Social Media Giveaway, social media giveaway, social media

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Internet Marketing 2012: Get Back To Sales Funnel Basics!
©2012 Doug Champigny http://dougchampigny.com
All Rights Reserved Worldwide.

As mentioned in the last few posts here, Internet marketing continues to evolve, and a lot of the tools and resources being released right now focus on small areas of improvement for Internet marketing 2012. This can be really confusing & even misleading for those looking to start an online business, since very little is being said about setting up the sales funnels that make for long-term stability for your online businesses.

Contrary to what those selling certain tools will tell you, basics like an opt-in mailing list and your own affiliate program are crucial, for these are your ongoing sources of qualified leads to put your offers in front of. It’s easy enough to automate a lot of the back end once they’ve signed on to receive info from you – it’s getting them into your funnel that requires your ongoing focus.

If you followed the hosting suggestion and signed on at Hosting4Marketers.com then you have the tools you need already – hosting for your blogs, salespages and squeeze pages, unlimited pro autoresponders and your own affiliate program. If you have signed on there and haven’t yet seen the advantages to having all 3 services tied together in one system, take a look under the ‘Add A New Digital Product’ tab and look at the options, from automatically adding your buyers to any list and removing them from another to the products instantly showing up in your affiliate program for your affiliates to promote. A real time-saver for pros and the simplest setup for newbies, as opposed to having to jump through hoops on three different sites to get it all set up every time you add a product for sale or want to start a new opt-in list!

If you’re new to online sales funnels, the standard setup is a) A squeeze page offering a free download for those who opt in to your list; b) a confirmation page that explains they must click the link in the e-mail sent automatically to them, followed by an upgrade or other offer; c) The download page for the gift, which again presents another offer as well. From that point d) is invoked – your e-zine or e-course followup, a series of instructional & educational e-mails that also contain links to further products and/or services. This can be a pre-loaded series of e-mails or simply your daily or weekly e-zine written live and sent to all subscribers.

When combined with a few links within the free report, audio or e-book, your funnel now has 5 different ways to make money, while still providing good, solid information to your readers. If the free information in your gift and your e-mails is truly helpful, your audience is much more likely to take your advice and check out the other resources you recommend, making them much more likely to purchase products and services from you or through your links in the case of affiliate offers.

Your funnel will be effective just as it is for as long as your gift remains relevant – all you need to do in that area is review the material in your gift & the offers in your follow-up and replace any portion that becomes outdated. Your Internet marketing funnel is now complete, and it’s time to start setting up ongoing traffic sources to attract prospects to it and get your affiliates promoting it as well. Once those are in place you start setting up your next funnel, knowing this one can continue to earn for you as you prepare the next one to add to that revenue stream.

In the next post in this series we’ll take a look at some of the ongoing traffic sources you can set up to keep traffic heading into your online sales funnel to maximize your Internet marketing in 2012 – I’ll see you then!

Technorati Tags: Internet marketing, Internet marketing 2012, online marketing, online business, online businesses, sales, sales funnels, opt-in lists, opt-in mailing lists, affiliate program, qualified leads, ongoing traffic sources

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Internet Marketing 2012: Can We Fix What Went Wrong In 2011?

©2012 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing changes every year as the industry continues to evolve. As with any industry, not all change is for the better, and not every year is a banner year.

Spanish-born philosopher George Santayana wrote, in The Life Of Reason, “Those who cannot remember the past are condemned to repeat it.” So in order to avoid making the same Internet marketing mistakes in 2012, let’s take a look at what changed, why it changed, and what we can do to try and avoid making those same errors this year…

2011 Internet Marketing Mistake #1

First up are the products being promoted by most marketers. Don’t misunderstand – these are valid, helpful products that are valuable in your online marketing toolbox. Items like blog plugins, Facebook templates, etc., are great tweaking tools for those who already have their sites, blogs, e-zines, SEO and social media profiles rocking – but how much do they help those who aren’t already successful online?

In looking back over our operations in 2011, a trend emerged on which of our products sold best, and which of our older products continued to sell well with little or no recent promotion. Of our existing products, items like the PLR Tutorial Videos, Advanced Marketing On Twitter and the Article Site Power Kit software continued to attract new users, while the Adsense Alive Pro bundle, Zero Down and A Product A Day (Two of the e-books I authored in 2011) are stellar performers created last year. Likewise all the various ‘instant e-zines’ with PLR resale on our Opt-In List Building site.

Looking over that list I find some common features:

* Each is complete in and of itself – you don’t need to buy anything else to make use of the product or info;

* Each is a ‘start-to-finish’ product or guide, equally beneficial to newbies or online pros; and

* Each covers one major part of your Internet marketing activities, not just how to improve on one small part of an activity.

So while we will still show you the best in the emerging tools this year for polishing existing operations, we’ll also continue to bring out new training, resources and products that help those just getting started or looking to enter new niches, etc, to help more people with their 2012 Internet marketing efforts. We won’t abandon those just getting started with an online business, nor will we ignore those who have been with us for years and have their biz online and rocking. In fact, take a moment to comment below and let us know what types of resources would help YOU the most this year at YOUR current level of operations online…

2011 Internet Marketing Mistake #2

The 2nd major Internet marketing issue has actually been building for a few years now, but really hit hard in 2011. The issue, in simple terms, is what information is sent out in e-zines and e-courses and the subject lines many marketers are using.

A few years back, marketers used to send helpful e-mails that taught readers the basics and some of the more advanced Internet marketing techniques and tactics. Then ISPs started filtering your e-mail before you even see it, and sending most solid information into cyberspace, never to be seen again, or directly into your junk folder. And as it got harder to get e-mails read, everything changed.

Looking through my incoming mail (I get about 1,000 e-mails in my Inbox each day and another 1,000 into my junk folder) there seems to be no rhyme or reason to their filtering. Newsletters I’ve received for 8 or 10 years sometimes go into the junk folder, while spam and phishing e-mails often come through unmolested. And then there’s the ones that simply never arrive, having been diverted somewhere along the line.

Most marketers, as a result, now send as short an e-mail as they can, just enough to include a link. Now sometimes that’s all that’s needed – a new PLR offer from Aurelius Tjin, Edmund Loh, Peggy Baron, Liz Tomey or Rosie Cottis, new graphics from Max Rylski, or anything from Joel Osborne, Mike Paetzold, Gina Gaudio-Graves, Jeff Dedrick, Marlon Sanders, etc, – any of those you want to check out to see if it’s applicable to your operation and snap up if it is. And anything I create, of course, because… Well, you already know why!

But there’s still a lot of other information you need, even if it’s just to tell you how to use a product, why you should grab it, and what audience it’s best for. But if it doesn’t get by the filters, there’s no use even writing it – so what’s the answer? Marlon Sanders has one approach, using a PDF for some of the info he wants you to see, and sends the link so you can download his MMM reports each time he issues a new one. In my case I like to post it on the blog for our online family to read, and so that others who stumble across this blog can find it too. I fell behind on that in the latter part of 2011 because of the time & effort I put into our new Flirting With Fitness website, but starting with this post I’ll be publishing a lot more here in 2012, so be sure to bookmark this blog and check it regularly.

When I mention our ‘online family’, I’m referring to the tens of thousands of people around the world who receive our e-zines. That’s the way I recommend you think of your readers – as family. It’ll stop you from using all of the misleading subject lines so many ‘marketers’ have started using – ‘reply required’, ‘your commissions are waiting’, ‘you made a sale!’ or ‘Your pending commissions’ when neither is true, and worst of all, ‘personal’ when it isn’t. In fact, that last one has caused at least 20 marketers to lose me as a subscriber in 2011!

If you think of your audience as your extended family, you won’t lie to them, intentionally mislead them or try to push junk on them. You’ll honestly try to help them by getting them the info they need, and point them to the tools and resources that truly will help them in their drive to make money online. Using the ‘tricks’ outlined in the last paragraph will probably get more people to open your e-mails – but do you really expect to sell to people when they realize you’ve tricked them? And if you think your subscribers are too dumb to know you tried to trick them, turn off the computer & go look for a job on Wall Street – you’re going to crash & burn online, where trust and reputation are paramount.

2011 Internet Marketing Mistake #3

This one’s a biggie, but it’s not confined to online businesses – it’s prevalent throughout the Western world, both online and offline. As the economy tightened and people got used to cheap goods from China, many started wanting to get everything cheaply. Many marketers responded by dropping prices – for example, selling $27 e-books and $47 software for $9.95 just to get some sales. Might seem like no big deal, except…

Before long, these same marketers realized they weren’t selling anything for sustainable prices, so they dropped the value of the new products they create. After all, if you’ll only pay 1/3 the price, they can only afford to put in 1/3 the time creating it. So more and more the products I’ve looked through in the last year only cover part of their topic, or are just teasers with $9.95 worth of information, but styled to get you to buy more expensive products to make it all work. You can’t legitimately complain if you’re only spending $9.95 and getting $9.95 in value – except their salespages make it sound like it’s really worth $197 but you can have it for ten bucks because you’re so special…

You can burn through products like these til you’ve spent thousands and still have no idea how to put it all together, eventually leaving the online business world convinced it’s all a scam – many have. Or you can start choosing your resources & tools wisely, based on value as opposed to sticker price.

If you look at the products I mentioned in #1, you’ll see the prices range and our best sellers are $47, not $9.95. Why? Because they solve a need in and of themselves, and cover the topics thoroughly enough to let a rank newbie follow along and use the info fully while still having enough advanced information to benefit those already successful in Internet marketing, affiliate marketing or other online marketing activities. None covers the whole range of online marketing, and no product ever will – by the time you finished creating such a massive tome the technology and tools would have changed enough to render half the info obsolete. But you CAN, and should, be creating products that help over the whole range of one topic – don’t leave your customers unable to put your information into immediate action.

Now don’t get me wrong – if you want to create just an SEO blog plugin that’s fine… Just price as it as only a small part of the solution and don’t pretend on your salespage that it covers all of your customers’ SEO needs. If you’re going to claim you cover all their SEO needs, be sure to also enlighten them above keyword density, anchor text, deep linking, keyword placement, pinging, sitemap creation & submission, backlinking, etc., and then charge a reasonable price based on the value of the information and the time it took to create the product.

You’re not doing your customers any favour by pricing your products too low – by the time they realize how great your products really are you’ll be broke and out of the biz, unable to help them any further. You’re also not helping them if you under-deliver on your promises – they bought the product based on what your salespage promised it would do for them, so be sure it does.

Here’s a pro tip to help you with that last point… When you see a need for a product you can create, START by writing the salespage. Make sure the features and benefits you list have enough power that you yourself would buy the product – THEN create a product that not only fulfills every promise, but overdelivers on those promises. That’s how you create both powerful products that truly help people AND build a strong following!

Now the good news… If you’ve read this far through all of this, you’re genuinely interested in doing what’s right online and being someone others look up to and turn to when they need help of advice in their quest for Internet marketing success. Unlike those who read a paragraph or two then click off to some other site or Facebook game, you’ve got what it takes to succeed online – patience, persistence and a genuine desire to make a living online by helping others improve their lifestyle too. Welcome to the online business world – we need more people like you in our beloved industry!

Technorati Tags: Internet marketing, Internet marketing 2012, Internet marketing techniques and tactics, online marketing, affiliate marketing, online businesses

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Internet Marketing 2012: How Can You Start Internet Marketing In 2012 On A Small Budget?
©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing has changed drastically since the start of the global recession – especially in the work-at-home and Internet marketing niches. So can you still start a new Internet marketing business in 2012, and especially can you start Internet marketing in 2012 on a small budget and prosper & grow without spending way too much?

Fortunately, my friend, the answer is a resounding ‘YES!’ You need perseverence and patience, but if you follow these suggestions and put in the effort, you CAN start and run your new online business without breaking the bank.

Getting Set Up Online:

First up, you’ll need some webhosting… Your blog(s) will be the centerpiece of your traffic generation efforts AND your list-building activities; you’ll need space for your list-building squeeze pages and for your salespages and download pages.

Secondly, you’ll need professional autoresponders to connect those squeeze pages to, to build and track your opt-in lists, and for sending out your e-zines and e-courses.

And thirdly you’ll want your own affiliate program right from the start – after all, why struggle through that initial traffic generation and list-building alone, when you may be able to get established Internet marketers to help you sell your products and thereby build your lists right from the get-go? Top affiliates are always looking for good, high-quality & helpful info products to promote, and you’re not planning to sell garbage are you?

OK, so already you’re thinking that will break the bank right from Day 1, right? Not to worry – there’s one spot (and one spot only) where you can get your hosting, autoresponders and affiliate program, all integrated into one powerful but easy-to-use system for one low monthly payment – http://www.Hosting4Marketers.com.

Getting Quality Products To Sell Online:

Rather than throwing all of your eggs in one basket, the safest way to start Internet marketing in 2012 is to enter both IM and other niches right from the beginning. Until you see the market’s reaction you don’t know if your earliest successes and income will come from the mainstream or from one or more niches, so why not dip your toes into a few different areas and see which niches have the warmest waters for you? Your Hosting4Marketers.com account allows you a number of websites and an unlimited number of e-mail lists, so you’re already set there… Now you just need top products to sell online, products in a variety of niches as well as the Internet marketing field itself.

Sure, you can hunt around for months and spend a small fortune trying to find good e-books to offer from your sites, but we’re looking to keep you from spending a ton, right? Again, I can point you to a site that always has a great variety of new e-books, reports, etc, with resell rights, master resell rights and often with private label rights (PLR), all for one monthly payment – and you can download 30-50 a month in any mix of Internet marketing & various niches. In fact, of all the membership sites I belong to, http://www.resell-rights-fortunes.com adds more new products for me every month than any of the others, and has for a couple of years now.

Now, here’s a power tip for you… Since you’re probably fairly new to marketing online, as soon as ou join downoad the latest books on traffic generation, list-building, social media, etc – not only can you resell them, but reading through them will cut months, maybe even years, off your learning curve – all for no additional cost! In fact, before you even join, Socrates is giving you a video on how to sell on eBay, giving you yet another way to make money online!

So there you have it – a few bucks for domain names and those two sites, and you have everything you need to start Internet marketing in 2012 on a small budget. You can build and grow your online business using just those resources and social media, which is free. Learn from the products you’re selling, and work on fine-tuning your traffic generation and list-building – those are the two most important skills you’ll need throughout the years in your work-at-home efforts. Full-time or part-time, you’ll be set to build and grow right from the day you first take action.

Oh, and another important source of making money online is affiliate marketing – so you’ll be pleased to know that both of those sites have great affiliate programs for you once you’re inside… Both have consistently made me affiliate commissions every month for years, because they offer so much value for so little expenditure that people tend to stay for years, not the usual 3 months or so at most membership sites. So use them AND promote them to max out your potential online earnings, just as I have with my affiliate links to them throughout my various blogs.

Sorry if you thought it was more complicated than that, if you’d bought into the myth that you need to buy every shiny new object that pops up on the market. Once you’re making a profit each month you can expand your investment into PLR articles or submission services if you like, but at first stick to learning and doing these things yourself – the less you have to invest the sooner you could be back in the black and profitable every month. You’ve got your game plan and pointers to the resorces you need to start Internet marketing in 2012 on a small budget – now it’s up to YOU to take action and secure your online future!

Technorati Tags: start Internet marketing in 2012, Internet marketing in 2012, start Internet marketing, small budget, niche marketing, affiliate marketing, webhosting, autoresponders, affiliate program, resell rights, PLR, membership sites, online business

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Is ‘Push-Button’ Internet Marketing Software Holding YOU Back?
© 2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

If you’ve been involved in Internet Marketing (or any online marketing) for any length of time, you’ve no doubt noticed that most marketers are forever looking for instant results, for ‘push-button solutions’ to their marketing tasks…

It’s not that Internet marketers really expect to find a push-button software that will automate everything about their online marketing and make them online profits with no effort at all – in their heart of hearts they already know no such software exists, in spite of claims from some other marketers who just may be stretching the truth a bit…

But there IS a plethora of tools that automate various online marketing tasks – article spinners, article submitters, search engine submission software, backlink builders and so on. And there’s absolutely nothing wrong in using these tools – in fact, not automating as many of the online marketing tasks as you can is a major mistake on it’s own, since you aren’t optimizing your results for the time you have available for your Internet marketing or affiliate marketing activities.

So How Can Push-Button Software Hold Back Your Internet Marketing or Affiliate Marketing Efforts?

The problem doesn’t come from using push-button Internet marketing or affiliate marketing software – it comes from relying solely on such programs and tools. Yes, they should be part of your online marketing mix – but you have to use the time they save you to get that much more done, not so that you can be lazy and go watch a few more TV shows!

And that’s the rub – if you’re looking for automated marketing software tools so that you don’t need to put as much effort into your offline marketing, forget it…

You see, if you’re not the programmer who created the software, you’re only one of dozens, hundreds or even thousands of online marketers using it – meaning that your advantages are limited, and could possibly even be falling further and further behind people who do each step manually from scratch. Their efforts produce unique content, unique sites and unique networks of online promotion and backlinks, while yours follow the same pattern as everyone else using those same marketing tools you’re using.

The Solution To Your Instant Internet Marketing Dilemma…

There are two avenues of approach to fix these online marketing woes… The first is to customize the resources you’re using, or when applicable to customize the results.

Take for example, PLR articles… You already know most people who use them will leave them as is – so customize them or totally rewrite them before using them. Only then should you submit them, spin them, etc.

The second way is to do that much more with the tools and resources than other online marketers are likely to do. Instead of submitting your home page to 1,000 directories, submit it to 200. Then pick an important inner page, or an important blog post & submit that page to 200 sites – and just keep going with similar deep-linking until you’ve covered the 1,000 sites you can submit to.

Another way to out-do your competition is to use multimedia where they just use text… When you do a blog post, record an audio or video version to go with it. If they’re selling e-books, add audio e-book versions when reselling the product, or add bonuses to the package.

To sum it all up, don’t rely on push-button Internet marketing software, automated affiliate marketing tools and the like as your sole source of online marketing profits. Instead, be prepared to take maximum advantage of them by using them fully while going a few steps beyond – leave the other users in your dust as you push your online marketing strategies, and the profits they produce, through the roof!

Take a minute and comment below – let us all know what YOU do to go that extra mile in your Internet marketing, affiliate marketing or any other online marketing activities to make YOUR online presence unique – thanks!

Technorati Tags: push-button Internet Marketing, Internet marketing software, affiliate marketing, online marketing, online marketing strategies

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Perry ‘Mr. Video’ Lawrence Training On How To Shoot Pro Video For Your Online Marketing!

Date: Saturday, June 25, 2011 – 12-3 EST.
Format: Online Webinar

As you may know, Teri & I are both published pro photographers and I’m a pro glamour videographer. In fact, as far back as 2006 we put one of the first sites online with resources for using video online, plus I released my ‘Creating Your Own Videos‘ e-book a couple of years later.

I also created the Using PLR Videos training set and then last year did a webinar for you with the ‘King of Camtasia’ Lon Naylor – you can download the free recording of our Video Marketing Today here.

Pro Glamour Videographer Doug Champigny

One thing I just haven’t had time to do, though, is put together a training package for you on how to properly shoot live video – the camera settings, lighting, shot composition, etc. Plus my video camera, the Canon GL2 3-CCD Digital Camcorder has 27 screens of menus and sets you back thousands, so there’s little chance it would relate to what most people would be using…

Fortunately this Saturday my friend Perry Lawrence, known as ‘Mr Video’ in the online marketing world, is hosting exactly that type of training – How To Shoot Live Video – and he’s letting you in for half his normal price! This will be 3 hours of intensive training, and he’s throwing in handouts, checklists, even a 20-minute bonus one-on-one phone consultation with you!

You already know you’ll have to go video eventually – whether for products, websites, squeeze pages or products. May as well know right from the start what it takes to do it right instead of spending your first few years producing lousy amateurish videos, right?

To be perfectly frank, if I were to train someone in all that Perry will cover I’d want ten times what he’s charging – and that would still be a great investment because of the potential returns from using video effectively in your online marketing mix. When you consider Teri & I have thousands of dollars tied up just in video backgrounds, stock footage and high-tech effects, you realize how little Perry’s actually asking to teach you so much about creating live marketing videos! Reserve your spot now.

Oh yes – and don’t forget to download your free recording of Video Marketing Today, too!

Technorati Tags: video marketing, online video marketing, shooting marketing videos, Perry Lawrence, Mr. Video, Lon Naylor, King of Camtasia, pro videographer Doug Champigny, glamour videographer Doug Champigny, pro photographer Teri Champigny

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ZERO DOWN:

How To Start Your Own Internet Marketing Business With No Money Down!

©2011 Doug Champigny. 56 pages, 30 illustrations.
Available at: http://www.c-be.com/WSO01/

The definitive guide to starting an online business with no money down, that’s how I describe my new e-book. Published this week and immediately available as a download from the Warrior Forum, the first 50 copies were downloaded within 12 hours of it’s release yesterday – a sure sign of the need for this type of resource!

While many scams abound online, a true guide to starting a home business with no money is what a great many people come online to find, either to supplement their living, buy that second car or pay for a luxury vacation, or even to eventually do as Teri & I do and make their living entirely from their online business!

As world economies continue to struggle, governments are worried about propping up big businesses & banks – but who’s looking out for you and the other individuals caught in this fiscal mess? YOU didn’t cause it – so why should YOU be the one to suffer?

That’s the question that was in my mind as I started writing the Zero Down e-book, and when I finished the first draft I had a tight, 12-page report that explained exactly WHAT you need to do to start a home business with no money down. But as I read through it, I realized that while I had fully explained what to do, most people just getting started wouldn’t know HOW to do it… For too many people, the online technologies and terms would be too foreign for the report to help them.

So back to the keyboard I went…

I realized that for the people who needed the help most, those just coming into the Internet marketing industry for the first time, I had to not only tell them what to do, but to SHOW them as well… And what started as a 12-page report blossomed into a 56-page e-book with about 30 illustrations – screen captures of each step as I went through the steps they’d be taking to get their own home business started online.

And it wouldn’t have been fair to use marketing, advertising, public speaking, consulting or any other area I’m an expert in as my examples, because most people needing to start a home business aren’t yet experts in any particular field… So I start the book off with showing them how to evaluate a niche for profitability, ease of entry, availability of resources, etc.

From there the book goes on to show you each step once you’ve chosen your first niche – setting up your free site, where to get content for it, how to monetize your site and how to easily create your own unique content for your site – doing each step as I went and capturing the screens to make sure they saw exactly what to do.

Once the site was online it was time to start garnering an audience for it, so you’ll see how to get into the search engines quickly, sites that help multiply your efforts to build website traffic and then a variety of ways to get more targeted traffic to your new website…

Yes, there are faster ways to start making money online – IF you have deep pockets and are willing to spend the money to ramp up quickly once someone outlines the right tools, resources and sites to jumpstart your business. That’s the kind of information my consulting and mentoring students get, but that’s high-dollar – this guide is for those who need to start making money now WITHOUT having to invest much in it!

But because your new business, once established, can generate the revenue to build it faster, the final chapter of Zero Down is entitled ‘Moving Beyond Free’ and details some of the best services to use to grow your business that much faster. But as it says in the book, use money already being generated by your online endeavors – you can continue to build your biz without spending it until then!

To read more about the e-book and see the included salespage, take a look here – then get your own copy of Zero Down here.

Technorati Tags: starting a home business, starting an online business, how to start a home business, how to start an online business, zero down, Zero Down E-Book, Zero Down E-Book by Doug Champigny, Doug Champigny e-books, Doug Champigny

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Why I’m Amazed By The New Killer Content Site & Resources For Internet Marketing
©2011 Doug Champigny DougChampigny.com – all rights reserved.

Killer Content is a new site that launches this week, and when we look back on 2011 I won’t be surprised if this turns out to be the most important online marketing launch of the year…

Think I’m kidding? Here’s the testimonial I’ve sent to millionaire marketer Socrates Socratous, who spent the last 18 months developing the site:

Having been online full-time for 15 years now, I’ve watched as only a few major new tools and resources have changed and evolved the online marketing world – PayPal, affiliate software, autoresponders, e-books, forums, giveaways, ClickBank, YouTube, Google, Blogger and WordPress Blogs. Each pioneered major advances in our industry and helped shape the processes and profits we enjoy today.

The new Killer Content site has the potential to join that lofty group in 2011…

For newbies, this new resource can enable them to build sites and bogs almost from day one. For experienced marketers it can let them expand their profit-producing online empire exponentially in short order. Affiliate marketers can now build blogs or sites with tightly-targeted content for any affiliate promotion – almost instantly. And marketers promoting offline businesses can build related sites by industry, locality, etc., to provide that many more backlinks and clickthroughs to their main site.

Since being granted beta access to the Killer Content system my enthusiasm for and opinion of the site’s potential has risen steadily to the point where I can now honestly say I think this may well be the most valuable new resource of 2011, one with the potential to set a whole new standard for usability and effectiveness within the IM world. To stress the point, this is the first site I’ve seen where I personally believe that ANYONE using the system effectively should be able to make 10 – 20 times their investment at a MINIMUM!

Doug Champigny,
Online marketing coach, mentor and speaker.
http://dougchampigny.com

While you’re used to me promoting only quality products and services, you’ve never seen me offer so strong a recommendation before. So what makes the Killer Content site so important, almost necessary, for anyone marketing anything online?

Let’s start with the articles… 150,000 PLR articles in 986 categories! Equally important, not only can you browse them by category, you can even search through them by keyword! Think about that for a moment – never mind the 150k articles at Killer Content, but just on your own machine right now. In all the PLR articles you have, how many are in each niche? How long would it take you to locate all the individual articles that promote any given keyword?

Now there’s no need to download hundreds or thousands of PLR articles and hope to remember where certain ones are – you just click through to Killer Content, hit the ‘Articles’ icon on your dashboard and find the articles you want right now, based on whichever keyword you want to target right now.

There’s a custom article spinner you can use there to selectively replace terms and phrases to ensure your articles are significantly unique, and even built-in copyscape integration so you can be sure… And a few moments later once you’ve chosen and processed your articles, you’re ready to use them…

• You can choose to use the Killer Content Auto-Blogging Software to upload them to your blog(s), all at once or over any given schedule you want;

• You can use the Killer Content E-Book Creator to turn the articles into a report or e-book to give away to build optin lists or sell to build your profits; or…

• You can download them and sell them as a PLR article pack on that niche!

And all of this is accomplished in under an hour with just a bit of practice or by following the instructions provided for each and every step within the site… Take two minutes right now and just think about what it would do for your Internet marketing, affiliate marketing or offline business marketing if on any given day you could create & populate a new blog, output a free report to build your lists and output a new e-book to sell, all on one tightly-targeted topic within your niche or within mainstream Internet marketing?

Now you can see the potential of using Killer Content resources within your own online marketing mix, right?

If you’re reading this before the Killer Content launch on May 26, 2011, click through to get on the pre-launch list and watch the video ‘7 Ways to Profit from PLR‘ as an added bonus for joining the pre-launch list. If you’re reading this after the launch date, hurry up and start catching up to those savvy marketers who are already using the amazing Killer Content!

Technorati Tags: Killer Content, killer content e-book creator, killer content auto-blogging software, plr, plr articles, using plr, Internet marketing, affiliate marketing, promoting offline businesses, online marketing, Socrates Socratous

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Website Traffic – How To Increase Web Traffic To Websites And Traffic To Blogs
© Doug Champigny. All Rights Reserved.

When trying to increase web traffic to websites, most website owners and bloggers focus too much on increasing web traffic from search engines and don’t spend enough time building web traffic using the myriad of other sources of free website and blog traffic.

Make no mistake, search engine optimization (SEO) is a very key element in successful traffic generation strategies, and proper SEO that leads to higher rankings on the search engine results pages (SERPs) can have a major impact on the volume of targeted traffic to websites – but it’s equally important to keep it in perspective. There are a great number of ways to drive targeted traffic to sites and blogs, and spending too much time on SEO tasks will prevent you from getting the most possible traffic to websites you’re promoting.

Your website promotion activities should include a lot of different ways to drive free traffic to websites, especially those promotional efforts that have proven to be successful long-term traffic generating strategies. Effective article marketing tops the list of long-term traffic generation techniques, since article submissions made 5 and 10 years ago still get exposure today, and many of those older articles have been consistently driving traffic to websites for years now. Time spent on article writing and submitting articles to a top article directory like EzineArticles will often rival, and can surpass, the effectiveness of spending the same amount of time on SEO activities when it comes to driving targeted traffic to websites.

Newer forms of e-marketing like social media marketing and social networking are also powerful ways to get more visitors to websites and blogs. Using the Twitter social network, the Facebook social network, etc… can be a major source of targeted traffic and targeted leads, with the bonus of being a great forum for branding yourself, your company and your website.

And when driving web traffic to blogs, your RSS feed opens up whole new avenues of website traffic generation. Blogging software creates and updates a feed that lists each new post you make, and that feed is referred to online as an RSS feed. While websites are limited to search engines and similar directories for promotional purposes, blogs can use those and a growing number of directories that only accept information from RSS feeds. As such, submitting your blogs’ RSS feeds to as many of these directories as you can is one more online promotional activity that often outweighs SEO efforts in your efforts to increase website traffic.

And the list goes on and on – press releases, banner advertising, linking strategies like blog commenting, reciprocal linking and social media bookmarking, forum marketing, affiliate program marketing – each can have a profound effect on driving traffic to websites and increasing blog traffic. But each takes time, which is why your e-marketing plan can’t be too heavily weighted in favour of the search engines and SEO activities.

As you can see, there are a number of ways to drive traffic to websites and increase blog traffic, and a balanced approach will always give you the most stable flow of traffic to websites and blogs you’re promoting. To learn how to best balance the various ways to attract more visitors to your site, follow the step-by-step instructions in Marlon Sanders’ Traffic Dashboard, which details 16 ways to increase website traffic.

Article Source: Website Traffic – How To Increase Web Traffic To Websites And Traffic To Blogs

Technorati Tags: website traffic, web traffic, targeted traffic, increase web traffic, web traffic to websites, traffic to, Doug Champigny

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Build Opt-In Lists With This Free Blog Plugin

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

My friend Mike Steup just launched WP SlideIn, a free blog plugin that’s going to help you build opt-in lists using your blog – and help you build your lists much faster than standard blog opt-in forms!

Here’s a video that shows you just how they work, and why you want this free WP SlideIn plugin on your blogs starting today:

Like I said, the WP SlideIn plugin is one you would want even if it were a paid one – and in fact there’s a paid upgrade you should certainly consider, but be sure to grab your free list-building plugin either way!

Technorati Tags: free blog plugins, WP SlideIn, Mike Steup, build optin lists, building opt-in lists, list-building

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About Our Daily Internet Marketing E-Zine

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Every day, almost, I publish an Internet marketing e-zine designed to help Internet marketers, affiliate marketers, niche marketers and offline business owners and promoters to help them succeed online. And just about every issue has links to resources – products I sell, affiliate promos, free online resources, etc.

Now, I realize that chances are every report you’ve read on publishing an Internet marketing e-zine tells you not to send links every day – personally I think that’s hogwash. Instead, don’t bombard your list with salespitches, but DO send them resources that will actually help them. Make sure you explain to them how it helps, and give enough info so that even those who can’t afford the product can still benefit from the strategies and/or techniques you recommend.

Make sure you understand the difference between an e-zine and an e-course – an e-course is written to instruct people at a specific level on a specific topic. Readers have a specific interest shared by all who take the e-course. For example, we have 20 different e-courses on online marketing topics that marketers can buy and use as their own course to send out, at http://www.optin-list-building.com.

An Internet marketing e-zine on the other hand is written live each issue, daily in our case, and goes out to a much wider-focus group at all different levels of online marketing proficiency. Affiliate marketing tips only help some, offline business promotions online help a different segment, blogging advice may or may not be pertinent to all.

IMHO, it’s the responsibility of the Internet marketing e-zine publisher to remember that, and be sure to provide resources that match the main divisions within their subscriber base and target the various levels of marketing proficiency, from newbie to true online marketing professionals.

In order to get the most from any e-zines they receive, subscribers need to realize they can learn from every issue and build an empirical knowledge of online marketing, but that not every – or even most – of the recommended resources are right for them. Only YOU know the level you’re at and the direction you want to take your online business, so only YOU can decide if any given resource matches your current needs.

I received an e-mail from a new subscriber today, questioning the wide range of topics covered in our Marketing Domination e-zine, and I want to share my response here with our whole online family:

Hi!

Thanks for your note! I understand where you’re coming from, so let me tell you a bit about our e-zine so you can better decide if it’s one you should read or should un-sub from…

Our online family that receive our newsletter number about 30k, some of whom are JV partners, many who joined after hearing me speak at various conventions around North America, and the rest finding their way onto the list through various sites over the last 10 years.

As a result, the audience ranges from people first getting started online to some of the best-known names in the biz. So to try and be helpful to all, it’s necessary to cover beginner strategies, advanced strategies and everything in between…

Some tackle niches, some stay mainstream, some focus just on helping offline businesses. Some use Adsense, some are affiliates and many produce their own products to put online.

To try and accommodate our entire online family, each day we send some info and a resource to check out. That resource, in fact ANY given resource, will only be appropriate for one segment of those receiving it. To the best of our ability we try to stick to a formula of 60% basic and broad-ranging resources and 40% more advanced materials, to match our audience’s levels.

As such, maybe 2 or 3 of each week’s 7 e-mails will be the right ones for any one subscriber. The others will simply add to your knowledge of the biz, current resources and who are the relevant personalities in the biz at present. (This isn’t an e-course; it’s written live each day just before it’s sent.)

One thing we pride ourselves on is that a reader could read each note for a year or more and end up with solid knowledge of the biz and how it operates, without ever having followed a single link or gotten a single resource we’ve suggested. This way we’re also of help to those who can’t get anything at any given time or are so new it doesn’t make sense for them to be making any outlays yet. Think of it as our way of giving back to the online community that’s been so good to us for the past 15 years or so.

But just as every issue isn’t right for any one reader, every e-zine isn’t right for every person – and I’m the first to say that the biggest problem most people trying to make it online face is that they listen to too many voices and try to follow too many paths to the top all at once. People should take the 10 or 12 e-zines that resonate best for them and un-sub from all the others until they reach a certain level online where they’re more easily able to discern what’s right for them and what isn’t.

And now that you have a better idea of what to expect from our e-zine, it’s up to you to decide whether ours should be one of the 10-12 you read faithfully, or if we’re best parting company at this juncture. While we very much appreciate each and every member of our online family, I certainly don’t want to be just one more e-mail cluttering up your inbox each day. If we’re helping you in your online pursuits, were on track with our purpose. If we’re not, it’s time for us to part. It really is that simple.

Wishing you every success, both online and off…

Doug Champigny.
http://dougchampigny.com

No commentary on publishing an Internet marketing e-zine would be complete without shining a spotlight on one part of that note… Far too many newer online marketers subscribe to far too many e-zines, land most eventually suffer from ‘analysis paralysis’ – they feel so bombarded with offers and conflicting information they simply stop reading the e-zine issues that arrive every day. Others end up grabbing far too many of the recommended resources and soon have a hard drive full of expensive products they’ll never use.

Every Internet marketing e-zine publisher has a style all there own, and some will resonate and connect with you while others won’t. Stick just with the ones that do, and even trim that lot down to the 10 or 12 e-zines you find most helpful to YOU – and unsubscribe from the rest.

There are many different paths to success online and with enough perseverance you will find your own unique path – but until you’re already established and consistently earning money online, stick to one of the paths that’s already been proven to work for the average person. Losing that focus will cost you money and delay your journey along your path and could ultimately lead you to fail in your online marketing efforts to build your own business or upgrade your lifestyle.

If making those decisions lead you to leaving our online family then we’re sad to see you go, but it really may be in your own best interest. On the other hand, if ours sounds like a daily Internet marketing e-zine you’d like to try out, join our online family by choosing any one of the free downloads offered here on the blog on our Free Internet Marketing Downloads page.

And if our e-zines have helped you, or you have suggestions as to how it can help you further, don’t hesitate to let us know – after all, we’re family!

Technorati Tags: internet marketing e-zine, publishing an Internet marketing e-zine, Internet marketing e-zine publisher, subscribers, subscribe

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After spending a lot of time – probably too much time – on affiliate marketing and my Internet marketing coaching in 2009 and 2010, I vowed to get back to creating new Internet marketing products and assembling new training bundles for Internet marketers, affiliate marketers, niche marketers and those promoting offline businesses online in 2011. This decision was mostly because marketers need new strategies and techniques to thrive online in the new post-recession economic reality, partly because now more than ever a growing number of people need to make money online by starting an online business and partly because so many of our original offerings like the Internet Audio Video Pro bundle, the PLR Tutorial Videos bundle and my Advanced Marketing on Twitter system are all still gaining audience and continuing to help people increase their online profits after all this time…

And so far, the year is off to a great start that way – in January I released the Twitter Mastery bundle, taking the PDF Report and 21 how-to videos and bundling them with 3 other Twitter marketing and Twitter traffic guides to create a good standalone resource for marketing on Twitter that is also a great precursor to my Advanced Marketing on Twitter.

Now, Just barely into February comes my second bigger release of 2011, the Adsense Alive Pro bundle. What’s most interesting about this pack, which is available in Silver or Gold versions, is how the product evolved and what it evolved into…

Right now, the easiest and most secure way for someone to start an online business is to set up a WordPress blog with Adsense on it, leaving their time mostly free to develop their traffic generation skills – and that’s important because increasing web traffic is one of the few skills need at every stage and in every area of Internet marketing. And while Adsense earnings almost always start off very small and can be grown from there, seeing even that first little trickle of online income helps to buoy up the spirits and motivation of people first starting an online business.

Almost everyone who tries to make really big money online right from the start fails – witness all the complaints on forums about people ‘trying to make money online or two or three years now and haven’t made a cent yet’. If they had started out with Adsense they’d not only have made at least some money long before that, but their attitude and motivation would have been much more positive.

So in late January I put the Adsense Alive Theme Pack online, giving buyers 30 clean WordPress blog themes with the Adsense Code already embedded in optimal page locations and only requiring them to put their Adsense account number in one file to have their Adsense links in each ad on every page of their new blogs. And because I wanted this to help those new to making money online, I also created two how-to videos to go with the themes, one showing how to install a new WordPress blog securely in under 15 minutes, the other showing them how to install the Adsense Alive themes and add their Adsense code, so that between the two videos they could have their first blog online in under 20 minutes.

But that was just the start of it – it covered how to make money with Adsense and get their first Adsense blog or two online, but I knew that would only move them so far forward and then they’d need more guidance so I started developing the Adsense Alive PRO bundle. The original idea was to add the themes and a bit more advanced material to it, but I had no idea at that point how far I’d take it…

Starting with those 30 Adsense Alive blog themes and two WordPress installation tutorial videos, next up I created a new video tutorial exclusive to the Pro package, called the ‘Multi-Niche POWER BLOGGING‘ system. If you’re familiar with anyone making great money with Adsense, you know the majority of them have multiple sites or blogs in all different niches to attract the widest possible audience. The Multi-Niche POWER BLOGGING video, therefore, demonstrates step-by-step how to install numerous blogs at once, but all still within the same single hosting account under one domain name – remember this is aimed at newer marketers, and I don’t advise they rush out and buy dozens of domain names and multiple hosting till their online business – and their bottom line – dictates the need for it.

In the 16-minute video I actually go through the steps and install 5 new blogs on a site and add a different Adsense Alive theme to each, so that by the end of the video I could show them all 5 bogs and it was clear each could be in a different niche since each had a different look to it. The method shown in this how-to video could easily be extended as well, allowing even a newbie to install 10, 20 or 30 new blogs in one evening or a Saturday morning, as you’ll be able to tell when you watch the video.

So that brought up the next issue – if you’re installing multiple blogs at one time, you don’t have time to also write blog content for them all from scratch in short order. So I then added 300 PLR articles to the bundle, 10 articles in each of 30 different niches. But to make sure they understood the intent of the 300 PLR articles, I called them instead ‘starter’ articles, pointing out that since each buyer got the same articles they were doing no one any good, themselves or their readers, by posting them to their blog as they were. The idea to the articles is to save time in initial niche research and topic development by letting them start their blogs quickly by just rewriting the articles and adding their own ‘voice’ and insights to them.

OK – so now it takes them that much farther, but still only partially prepares people to continue to grow their online businesses from there – what do they do once the starter articles are gone? Successfully making money with Adsense also involves the aforementioned niche selection, keyword research, writing decisions, etc., so a guide to those areas was needed to complete their Adsense education – and was found in the Instant Adsense Profits bundle. This is a very powerful Adsense report with over an hour of Adsense training videos, so I bought the rights to it and added it in. A great resource, my only quibble being with ‘Instant’ in the title, so to soothe my conscience I point out right on the salespage to ignore that part of the tile and just accept it as a great tutorial on making Adsense profits.

Confident now that I had amassed the best, most complete Adsense tutorial and resources bundle online, I was happy with that end of the bundle – I had fulfilled all my original plans and promises for the product release… But to keep my reputation for always over-delivering, I wanted to add a bonus of two to the package.

I quickly realized it couldn’t be Adsense related – there was nothing left they needed to know on the topic that wasn’t already in the bundle. So to keep it useful to those downloading the Pro bundle, the only option was to take it to the next logical step in their online businesses – adding additional income streams to those blogs they had already built and were continuing to populate. So let’s show them how to add affiliate marketing to their Adsense blogs, I decided…

That led to the creation and inclusion of another exclusive how-to video, ‘Affiliate Marketing with Adsense Blogs‘. Here you’ll learn how to add affiliate buttons & banners to your blogs – adding them to the top or bottom of any sidebar, placing bigger buttons over two sidebars, placing banners at the top or bottom of your pages – even how to have those banners show up on every post except the home page, every post plus the home page or just on the home page – and finally how to embed buttons or banners just within any one post relating directly to the offer.

That made the final product an easy choice – with your beautiful new Adsense Alive blog themes so nicely displaying your powerful content, Adsense ads and affiliate offers, the last thing you want is a lot of ugly affiliate links messing up the flow, so you get the ‘WP Stealth Links Blog Plugin‘ as well. This lets you create shorter, more human-friendly links to use for those long affiliate links, and also means each link you use, on your own site or elsewhere, can point back to YOUR site first, so YOU get the link juice from the backlinks.

Wow – what a bundle, eh? Now it covers setting up Adsense Blogs AND affiliate marketing blogs and takes you all the way from your online business start up to the point you’re ready to boost your income even further by selling products too!

Hey! Wait a minute…

Suddenly the Adsense Alive PRO pack became Adsense Alive Pro Silver and a new Adsense Alive PRO GOLD level started to emerge… The Silver level still has everything above and is still a great package, but the GOLD level adds in products to sell too!

Whereas all the resources in the Silver bundle are for your personal use, why not make master resell rights available to some of them too, so you could take it that much farther and SELL products online as well?

So the new PRO GOLD level has everything that’s in Silver, PLUS master resell rights to the Adsense Alive Theme Pack, the Instant Adsense Profits bundle and the WP Stealth Links Blog Plugin! You’ll note this isn’t resell rights to the entire Adsense Alive Pro bundle – that bundle’s only available on the Adsense Alive website – but it DOES now give you three products to sell along with your Adsense income and affiliate marketing commissions… Sweet deal!

So now I had the perfect Silver level and an even better Gold level – all that was left was what to use as a bonus with the GOLD level? And then it hit me!

The master resell rights to the Adsense Alive Theme Pack lets you use the themes to build blogs to flip – that is, to sell blogs you’ve built. Since most flipped blogs are built quickly just for that purpose, they usually only have Adsense or Adsense and affiliate offers on them – exactly what the package has shown you by this point! So that made Blog Flipping Secrets the perfect training bundle to use with the PRO GOLD package, and including the master resell rights to it gives you a fourth product to sell online as well – a perfect fit!

Finally, the Adsense Alive PRO Pack – Silver and Gold levels – is complete! It has evolved into an amazing package that could very honestly be marketed as…

• How To Start An Online Business

• A Complete Internet Marketing Start-Up Kit

But to be honest, by the time I’d already put this whole thing together, I was too tired physically and too far behind schedule to go through and rebrand it all… So it is, and will stay, The Adsense Alive PRO Pack – even though it does so much else for you beyond what the name implies.

In fact, the only thing it’s missing is it’s home in YOUR Internet marketing arsenal – and you already know how to fix that, right?

Technorati Tags: Adsense, Adsense Alive Pro, Adsense themes, Internet marketing, affiliate marketing, starting an online business, start an online business, master resell rights, blogging, marketing, Doug Champigny products

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2 New Free Sites Every Marketer Should Be Using

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

If there’s one thing I love, it’s finding new free ways for you to grow you Internet marketing, affiliate marketing or niche marketing business online, or help you promote offline businesses online – yours or your clients’ offline businesses… So I’m really pleased to have TWO great new free sites for you today – one to help increase web traffic and the other a social media site designed specifically for marketers!

Tyler Huculak & Kramer Huculak, owners & developers over at Logiscape Technologies Inc., have put together 2 powerful sites for the online marketing community, then linked them together to help ensure the long-term success of both sites. And from what I’ve seen of them so far, they have nothing to worry about there…

First up, there’s Adzly – a system not unlike Tweet Traffic Rush in that the more page views their widget gets on your online properties, the more often your ad shows up on other people’s sites. And therein lies the big difference – while Tweet Traffic Rush shows your latest tweet, Adzly shows your ads…

You can sign up for Adzly for free and earn credits both on your own sites and, under some circumstances, on those who sign up directly through you. I decided to take the paid upgrade, in part to be able to show graphics-based ads as well as text ads, and in part for the 30% commission rate on those who sign up through me and upgrade to paid. Free members are limited to text ads, much like the most common form of Adsense ads.

What I like about services like Adzly, Tweet Traffic Rush and such is the snowball effect they tend to have… The busier your sites get, the greater number of ads you serve up and the more your ad is shown, bringing you more traffic again. And using any conversion percentage you like, the more people who see your widget the more signups you could attract under you, again leading to an increase in potential traffic.

So go ahead and get your membership at Adzly now and put the widget on your sites and/or blogs – you can see mine in the sidebar just below the archives on each page of this blog. (By putting it in the sidebar you only need to place the code once to have it show on every post, past, present & future.)

As you cruise around my other blogs you’ll see it on most of them, too. Like everything else in Internet marketing, you can just throw it onsite and get some value from it, or promote it actively and do much better with it. And if you take the paid upgrade, be sure to promote it enough to get a few paid members under you so you get the extra 15k – 20k ad impressions for no net cost!

Their second new site is IM faceplate, and as the name implies it’s somewhat like Facebook, although it’s got a ways to go to reach those traffic levels!

Doesn’t matter, though – this one’s designed FOR US – the online marketing community… Join IM faceplate for free and take a look around – first thing I noticed was I could add my Twitter feed, some of my blog feeds, the RSS feed for my articles – even my YouTube video feed! That’ll be really powerful once we get a lot more of the online marketers using the site, and in the meantime I’m always in favor of any site where I can build my backlinks automatically!

Like all social networking sites, some marketers will take 15 minutes to hook up their feeds and never bother to visit the site, just content to get the backlinks. But those who participate, who promote the site and develop a relationship with the other marketers will be the ones who reap the rewards! Some say Twitter doesn’t work for marketers, some say Facebook doesn’t – while others are making a bundle from both. You’ll get back whatever you put into the community,,,

But most importantly, get in now while it’s just a hatchling; it may never be another Twitter or Facebook, but there’s still lots of room for growth as the mainstream IM community finds out about it – c’mon aboard now before it’s all growed up!

Technorati Tags: free Internet marketing resources, Internet marketing social media sites, Internet marketing, social media, online advertising, free online advertising, social networking, Join Adzly for free, join adzly, adzly, IM faceplate, Tweet Traffic Rush, Logiscape Technologies

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How To Have Fun Making Money Online…

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Making money online is a dream of millions of would-be entrepreneurs worldwide, from those looking to making a living online to those just looking for a bit of help with the monthly budget. And for those of us with an extreme ‘Type A’ personality, Internet marketing is our way of having fun making money online. Even if I were richer than Bill Gates, Warren Buffet and Donald Trump combined, I’d still be wheeling and dealing online – yes, I’m addicted to the fun, fame, intensity & excitement of it all after making a living online for about 15 years now…

But that’s only true of a tiny percentage of people – most would see the ‘fun’ as ‘work’, the ‘fame’ as ‘intrusive’, the ‘intensity’ as ‘overwork’ and the ‘excitement’ as ‘Future Shock’… So how should most people seek to have fun making money online?

Adsense Blogging

Adsense is a Pay-Per-Click (PPC) advertising system owned and operated by Google, Inc. Adsense blogging is writing a blog that has Adsense ads on it, and every time one of your blog’s readers clicks on an ad on the page you make money, from pennies to dollars depending on the niche and ad itself.

So how does Adsense blogging equal fun for most people? The beauty of blogging is that you can write about almost ANY topic that interests you – your hobby, sports, news items, your social activities, your political views, the industry you work in, your travels, etc, etc, etc. You’ll find almost any topic you want to write about has ads in the Adsense program.

Think for a moment about how much fun you could have making money online… Are you an arm-chair quarterback? How much fun would it be to review the games, show the refs and coaches just what mistakes they made and what they should have done instead! Love to bake? How much fun would it be to share your recipes & tips online, and have others share their recipes and tips with you? Have better ideas about how your country, state, province or region should be run? Blog about it!

Even high school and college kids can join in… Like reading or writing? Review the latest books in whatever niche turns you on. Love music? Start reviewing new albums as they come out… Hoping to get into radio or TV? Start a multi-media blog using podcasting or online videos – not only will you get a lot more polished as time goes on, you’ll be building a portfolio that’ll be a big help when it’s time to go job hunting!

And seniors can have SERIOUS fun making money online, by blogging about any topic in the vast wealth of knowledge and experience they’ve built up. Forced retirement may mean your company no longer values your talents and experience, but that sure doesn’t men there isn’t a worldwide audience who’d LOVE to hear what you have to say!

Love to travel? Use Adsense blogs about travel, destinations and tourist attractions to help fund your travels!

Love taking pictures? Put Adsense ads on your photo blog!

Love to draw or paint? Blog about it!

Love watching movies? Use your Adsense blogs to become a movie reviewer and film critic!

The list goes on and on… Adults of all ages, backgrounds and experience levels can have fun making money online. And if you’re passionate about your topics, it’ll never feel like ‘work’ – after all, don’t you already tell EVERYBODY about it? So put it online and start sharing some of the pot with Google. Don’t worry – they have enough to go around… LOL

And chances are you’ll love the fact that here’s no deadlines or schedule you have to meet… Don’t feel like blogging today? No problem, just don’t! Feel like addressing 5 different issues today? Simply sit down and write 5 posts today. The schedule is completely up to YOU!

One other perk to blogging – you can have as many blogs as you like! It’s easy to set up multiple blogs in one hosting account under one domain name, or you can build separate domains for each one. Again, it’s totally up to you. Have one blog for travel, one for music, one specific to your industry, one about your town or region and one where you tell those coaches what dummies they are – it’s all up to you.

Don’t like writing? Turn on your computer or laptop microphone and just say your piece – that’s ‘podcasting’, and you just upload those recordings to your blog – even make them available on sites like iTunes. Or do the same thing with your web cam and you’ve got videos for your video blog – that’s called ‘vlogging’. Fancy terms, but still just part of having fun making money online!

Fortunately setting up WordPress blogs is easy and can be done in 15 minutes. And changing the standard WordPress theme to an Adsense-enabled theme can be done in under 3 minutes. So launching a new potential money-making blog can be done in under twenty minutes – and I say that with all authority because I did just that and included the how-to videos in with the new Adsense Alive Theme Pack.

The Adsense Alive Theme Pack is a collection of 30 WordPress blog themes and the two videos I just mentioned – you can see the blog design screenshots and one of the videos right on the page there, and this Adsense Alive Demo Blog was built using one of the themes from the package.

One other great feature – it’s cheap to start Adsense blogging. The WordPress blogging software is free, and the Adsense Alive Theme Pack is less than $1 per theme, so your only real costs are your domain & hosting fees – both much cheaper these days than a few years back! And you can even get a free blog installer from my friend Alex Sysoef to make things even simpler…

So there you have it – a simple system to turn YOUR passions and interests into having fun making money online – I look forward to reading your new Adsense blogs!

Technorati Tags: Making money online, Adsense blogging, have fun making money online, blogging, Adsense blogs, Adsense Alive Theme Pack, Blog themes

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Internet Marketing has taken a wrong turn – at least the advice most often given out these days has – and be it intentional or inadvertent, it’s not helping anyone and is hurtful to the millions coming online looking for some financial relief through making money online.

For the last couple of years, most of the behind-the-scenes chatter I’m privy to has centered around the next big launch, the next big ‘system’ and who is paying out the most or has the biggest prizes for super-affiliates. I regularly have people contacting me telling me about the great prizes or high payouts on their next launch, hoping I’ll promote it – but no mention of what the product does, what makes it different, or how it will help my ‘online family’…

As a result, Internet marketing newbies have been primed to watch for big launches, and especially for products that do everything up to and including dumping whopping amounts of money in your bank account while you do nothing but pay a small monthly retainer. Funny how no matter how many of these they’re paying for, that big payout is always just one launch away… Mythical, not Magical.

Sidenote: Beware of stats taken before April or May of 2010 – Internet marketing & affiliate marketing took a major hit from the US recession. So far, anyone who has told me 2010 was a good year for them did NOT have big sales in 2009, so doing better in 2010 is understandable – but I’m not aware of any 6 or 7 figure marketers who didn’t feel the bite of 2010… -DC.

For all he changes in the past 5 or 10 years online, the two core skills that got most of us ‘Big Dogs’ to the top of the industry haven’t changed. Building opt-in lists and increasing web traffic are still the basic survival skills of online marketing.

Think about it logically – whether your sales page converts poorly or extremely well, the more targeted eyeballs that see it the bigger your sales. Whether 1 in 10 or 1 in 10,000 of your subscribers click through and buy your product, doubling the size of your targeted opt-in list will double your sales.

It’s to find targeted leads and get them to our salespages and squeeze pages in the right frame of mind that we do all the rest of it – SEO, article marketing, video marketing, blogging, social media marketing, social bookmarking, blog commenting, online and offline advertising & promotions, giveaways, JV’s, speaking at live Internet marketing events and so on.

Each of the above is a legitimate online marketing strategy and should be a part of your promotional mix – but don’t lose track of WHY you do each. Having worked online full-time now for about 15 years, I can tell you that a successful month is measure in a growing audience within your target market, not by how much you made that month. You should be in this industry for the long-term, not to try and make a bundle today…

If you can keep your audience, your scope, your expertise and your following growing month after month, not only will you succeed online but you’ll outlast the ups and downs in the economy and leave the growing short-sighted crowd in the dust. So as you continue on with your Internet marketing activities today or tomorrow, be sure to remember WHY you’re doing each part of the process – to build opt-in lists of targeted leads and build your online audience and your credibility with that target group.

Technorati Tags: Internet marketing, Internet marketing success, Internet marketing basics, build opt-in lists, building opt-in lists, opt-in list-building, increase web traffic, increasing web traffic, building website traffic

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There’s Only ONE Real ‘Magic Button’ In Internet Marketing!

© 2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing is like almost every other endeavor we tackle in our lives – we want to use our online marketing efforts to improve our lives, to let us provide a better life for our loved ones, but we want to do it with little or no effort. In the western world, at least, the attitudes of unions and governments have filtered down through society, leaving a general population that expects to be able to have all the best things in life without having to truly work for them – in fact ‘hard work’ has practically become a dirty term, almost pornographic.

As a society we don’t play sports or go out and get exercise, we pay others millions per year so they will while we sit home and watch – that’s the modern version of sports activity. Football in the US, hockey in Canada, Soccer in the UK, Europe, Africa & South America. The fans debate the games with passion, while never getting out to play themselves. And those who call them ‘sports nuts’ prefer instead to go to the cinemas and pay to watch others living life, instead of putting in the effort to have that life themselves. No wonder professional sports and the movie industry do well in any and all economic conditions – we happily shell out cash to live through them rather than experience it ourselves.

So it’s no surprise that many, if not most people looking to make money online with Internet marketing are forever looking for that ‘magic bullet’, that one product or program that will let them make untold riches with little or no effort. But the truth is, there is only ONE ‘magic bullet’ in online marketing, and it’s the same for Internet marketing, affiliate marketing or niche marketing, even for marketing offline businesses online…

Having been marketing online full-time since 1996 I’m one of the pioneers of our industry, and have been successfully involved in mainstream Internet marketing, super-affiliate marketing and niche marketing, and Teri & I got our start online when we morphed our brick-and-mortar advertising agency into a web design & marketing company, spending our first few years in the biz marketing offline businesses online. I’ve spoken at online marketing conventions on topics ranging from designing modular online business systems (Sandusky) to profiting from Private Label Rights (Las Vegas) to powerstarting your online businesses successfully (Orlando, Philadelphia).

Through it all I’ve met all of the important figures in online marketing, partnering and JV’ing with many of them along the way, and untold thousands of people who are in various stages of their Internet marketing career, from complete newbie to accomplished online entrepreneurs who have yet to reach the lofty 6-figure and 7-figure income levels online. And in pretty much every case, there’s only that one thing that separates those struggling along from the Big Dogs, the Super Affiliates and the Offline Marketing Superstars…

FOCUS

That’s right – the only thing separating the wannabes from the Internet marketing superstars is FOCUS. Their big JV launches are planned months in advance, with specific step-by-step plans checked off as each step is accomplished along the way. When creating a new product, their thought isn’t ‘what will sell right now?’ but ‘what does my target market want right now that I can follow up with additional related offers?’ While not mentioned much anymore, the old rule of ‘thinking 3 products ahead’ still figures predominately in their marketing mix, whereas it’s almost always spur-of-the-moment product creation for those less experienced in online marketing or, for that matter, any marketing activities.

Rich Schefren, mentor to a great many of the ‘Big Dog’ Internet marketing millionaires, once said he was surprised to find that the majority of his clients had one or another level of Attention Deficit Disorder. It’s no surprise though, since those people have had to work at staying focused their whole life – and that focus carried over into their online marketing activities and helped propel them into superstardom online.

A focused marketer doesn’t jump from one half-completed project to the next, abandoning the current project every time something catches their eye in an e-mail. They don’t use misleading headlines to get you to open their e-mails – they don’t need to. And they don’t use phony tactics like dime sales or tell you the number of copies is limited, then go on to sell double triple or ten times that number. Those are all gimmicks used by desperate salespeople, not professional marketers.

A pro wants to do business with you long-term and treats you that way. After all, how many times can the same marketer send you e-mails with subject lines like ‘You made a sale!’ or ‘Here’s your commissions’ before they’ve lost all credibility with you? People sending you these kinds of e-mails (unless that’s really what the e-mail is for, notice of a sale you’ve generated) are just trying to make a sale today and aren’t focused on building a long-term business. They don’t care if they’re fooling you, implicitly lying to you, as long as they can separate you from a portion of your money right now, today. Think someone like that cares about whether you NEED the product or not, whether it will HELP YOU or not?

How Focused Is YOUR Internet Marketing?

If you’ve been struggling to make a decent income online, take a moment to review your online marketing activities in 2010 and see how you measure up in terms of staying focused on building your Internet marketing empire…

• Do you stick to ONE project and see it through to completion before starting the next, or leave products and sites half-finished?

• Do you decide what your followup product or recommended service will be before launching a product, or just do everything as a one-off?

• Do you plan out your day, week and/or month to be sure you get your products uploaded, e-mails out, articles submitted, social media marketing done, etc, or just go about it all haphazardly?

• Do you have specific short-term goals pegged and step-by-step plans as to how you’ll achieve or exceed those goals, or just continue along without any firm plan?

• Do you specialize in any one area or niche or do Internet marketing, affiliate marketing and niche marketing based more on what you see at any given time versus any personal map?

• Do you stick to one project at a time or fall victim to ‘multi-tasking’? Always keep in mind that multi-tasking is another word for unfocused – and studies have shown that every time you interrupt your current activity you’re up to 40% less efficient when you return to it.

• Do you track your marketing results and fine-tune your promotional efforts to maximize your results, or just keep repeating the same steps over and over?

• When you download a new MRR or PLR product, do you start on it at once, ignoring what you had been working on, or download it to a ‘to-do’ folder and go on with your existing project? Don’t let each new download detract from your work-in-progress!

• Right now, look down at your physical workspace – do you have a pen and pad sitting there to write down any inspirations that come along as you’re working? Try to just make a mental note of inspirations and you’ll forget half of your best ideas. By writing them down immediately you also free up your mind to stay on your current project, secure in the knowledge that your new idea will be waiting when this job is done.

• Is your regular work area conducive to staying at it, or do you set up where you can also watch TV at the same time? Do you schedule your work periods so you won’t be disturbed, or have to stop every few minutes to deal with kids, spouse, pets, etc.?

• Have you chosen one or two mentors whose advice you’ll follow, or are you hop-scotching about trying to use 10 or 20 different paths at once? There are many paths to Internet marketing success, but trying bits and pieces from a number of them is a road to ruin – pick one or two paths and stay with them til you’re successful online, THEN consider trying other ideas as well.

I’ve said it before and you’ll hear me say it over and over again in the future – successful online marketing isn’t rocket science. There are tried and true paths to follow to the top, and marketing online is better documented than any other industry or business in the world. Stop looking for some magic formula or magic bullet to get there – roll up your sleeves, plan out your steps and stay the course… The more your Internet marketing efforts and activities stay focused on the task at hand at any given point, the farther you’ll go online and the sooner you’ll get there.

Technorati Tags: Internet marketing, affiliate marketing, niche marketing, online marketing, marketing offline businesses online, Doug Champigny

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Internet Marketing in 2011 – Finally The Truth Can Be Revealed…

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Successful Internet Marketing in 2011 will continue the evolution and maturing that the Internet marketing community has been experiencing since the first quarter of 2010. For professional marketers in all areas of online marketing, and people serious about building an Internet marketing business or a secure, long-term secondary income, this is great news. For the posers, fraudsters and those adverse to putting in the effort to build a sustainable online business, they can start dusting off their resumes – as many of those type have already.

But before I get into into my predictions for Internet marketing 2011, I have two issues to deal with quickly… The first is to reveal some test results, the second is a quick word on credibility for those who may be reading this as their first exposure to Teri & I, people who may not know our background online.

The Problems For Internet Marketing In 2010

The first issue stems from the massive slowdown in Internet marketing that hit most online marketers in March or April 2010. The first signs of the scope the global recession had reached online businesses was the frenetic energy suddenly exhibited across the board. Suddenly there was an avalanche of marketing e-mails – those who were mailing daily started sending 2 and 3 times a day, those who mailed once or twice a week started mailing daily, and those you almost never heard from except during launches started mailing out regularly.

Next, you witnessed the average prices dropping on digital products across the web. Even products that were $27 and should have been $47 or $97 were suddenly going for $9.95 or $17. And those ‘playing at’ Internet marketing found they didn’t have either the marketing experience or industry credibility to maintain even those low prices, and dropped valuable resources to $1.99 or $2.99 in a desperate attempt to stay in the business.

Then you saw the changes affecting the big dogs – launches they could have sold out in an hour in 2009 took days to complete, while big JV launches took twice as long to achieve the same effect they had previously, in spite of bigger and bigger bonus and prizes for the top JV partners. You’ve probably seen a couple of the big dogs who publicized their intent to stop Internet marketing, one to focus on applications instead of products, one who has switched entirely to handling offline clients’ needs for online marketing, and others who have just quietly exited the scene. Others have taken or kept part- or full-time jobs without mentioning it to their lists or blog readers.

A large part of how the slowdown affected any given Internet Marketing business was what stage that business was at in 2010, and how the business had positioned itself online in years past. The greater the focus on one area of promotion – article marketing, blogging, e-mail marketing, etc. – the more the business was impacted. In my observations, those who had used a variety of promotional methods have best weathered the storm so far – but then it’s not over yet.

Being full-time in the Internet marketing industry, I speak daily with Internet marketers at all levels, from big dogs to those just getting or just about to get their online marketing activities into gear. For those of us who have been around a long time, most find their business is off by 40% to 65% – a shocking figure. Does that mean we should forget about Internet marketing or tell those wanting to start Internet marketing to forget it? OF COURSE NOT! Even at the lowest points in 2010 we’re making more than 98% of people in the offline business world – just not as much as we had been previously.

The pros with online and/or offline marketing experience won’t see their businesses collapse, but will in fact probably return to, and eventually exceed their former huge incomes. That will occur through the freeing up of spending capital within the English-speaking world, the evolution of the Internet marketing industry in 2011 and beyond, and their efforts to bring their online businesses and online promotional strategies in line with the emerging standards – more on that in the section on Internet Marketing 2011…

These changes led me off my beaten path the last few months, checking out various assumptions and researching the effects of online marketing efforts and techniques in this new online economy.

Internet Marketing 2010 Case Study

Most people in the Internet marketing arena know I’m a heavy blogger, with 13 blogs I author personally. Most oldtimers will remember I had the first major blogging bundle online in 2005 when I released the Secrets of the Super Bloggers. So it’s no surprise that many have written or Skype’d me to find out what’s been going on lately on my blogs. In the 7 years since I started my first blog at Blogger, there’s never been so little activity on my blogs.

But not to worry – I can now reveal why. This blog, my main Internet marketing blog, has had only one post per month in the three months from September 2010 to November 2010. And neither my main affiliate marketing blog (Captain-Affiliate.com) nor my offline business blog (info-at-this.com/offline-businesses/) had a single post in November. At EzineArticles.com I didn’t post any articles during that 3 month period, no videos uploaded to my Internet Marketing YouTube Channel.

I wasn’t being lazy – I uploaded and promoted 34 new products during that time, but all on others of our 150+ sites. What I WAS doing was testing my hypothesis that the Internet marketing industry had evolved into a marketplace best attacked through a wide variety of techniques and a building up of an empirical body of work and legitimate backlinks. Since I knew I’d done that in support of this blog, it became my main testing ground.

Did it work?

Judge for yourself… For three months I only posted once a month, with no outside promotion for the site added during those 3 months except to announce the posts on the social media web. Yet in November 2010 there were over 27,000 visitors to this site, visitors that spawned over 80,000 page views. Is traffic off? Yes – at that rate we’d only serve up a million or so pageviews from this blog. But, at least to my mind, that’s still a pretty hefty chunk of targeted traffic – especially when we remember that Internet marketing is actually one of the smaller niches online.

OK, so score one point for having a big variety of online materials pointing back to your blog – obviously more powerful than just daily blogging would be. But what about the SEO value of the site, with only one post per month? Did the search engines forget me to chase after all those blogs with their auto-blogging nonsense?

Hmm… Guess not. Google visited the site 258 time in November 2010, Yahoo! visited it 134 times, and MSN visited 79 times. Chalk up another point for the wide promotional net theory…

And the same goes for my articles – while I distribute them to 3 or 4 top directories plus a few at my own Articles and Content article directory, lets look just at the EzineArticles.com results. While not broken down by time period, overall my articles there have garnered almost 7,000 pageviews on their site plus about 1600 profile views, and while 205 people (3.1%) have clicked through my links there, more important is that 285 e-zine publishers, bloggers and webmasters have republished my articles as well. This didn’t let up at all, with Google Alerts notifying me every few days of another site they found my work on online.

Social media shows the same trend – my FaceBook account grew daily (just started this summer) and my main Twitter account, SuperAffil, hit 16,000 followers and is on over 1,100 Twitter lists…

Don’t misunderstand – these aren’t huge numbers. People who just blog have busier blogs. People who only practice article marketing have a LOT more articles and more pageviews. Those who focus just on Social Media have – or should have – much bigger followings at FaceBook, Twitter, etc. But it’s the combination of all these, plus the video sharing sites, podcasting sites, backlinks from commenting on related blogs, Squidoo, HubPages, WetPaint, Google knols, etc., that kept this site so busy with so little publishing during those 3 months.

So it’s now my opinion that a widely-spread empirical empire of related resources is the key to the future, at least for the next few years – much more so that focusing on any one aspect of Internet marketing promotional technique or strategy.

Why Should You Listen To These Predictions?

For those who don’t know my wife Teri & I, here’s a quick synopsis…

I’m a true dyed-in-the-wool Internet marketer – I don’t work outside the house, don’t ghostwrite or do copy for other marketers, don’t work with offline companies, and do almost no niche marketing of any sort. I’ve been online full-time since 1996 or ’97, and have criss-crossed the US as a speaker at various marketing conventions. My focus is on teaching people how to build an online business or create a secondary income stream through part-time Internet marketing.

Teri Champigny is my wife, partner, lover & the reason I get up each day. Teri’s also a very accomplished niche marketer with dozens of sites and blogs in areas like pets, health, travel & weddings. All big, very competitive niches and Teri holds her own very well in them – so well that she’s the author of two e-books on niche marketing, including her best-selling Finding Profitable Niches.

Before coming online I spent most of 20+ years in the marketing and advertising, and in the mid-nineties Teri & I predicted the demise of traditional media and the rise of online media and evolved our full-service ad agency into an online agency, spending our first 7 years online building and promoting corporate sites online for clients ranging from a bikini manufacturer to Yahoo!. By 2004 our own marketing, and the online market itself, had grown to the point where we fired our existing clients and have focused on our own Internet marketing ever since.

And we have NO plans to get out of the biz before we’re 80 or 90 – we love the Internet marketing lifestyle far too much. You hear a lot about being able to work at home and make your own hours, but that’s just the tip of it. As we’ve traveled around to my speaking gigs we’ve done the town in Las Vegas, spent a day checking out the Grand Canyon, explored Route 66 through New Mexico & Texas, taken a private airboat tour of the Everglades, Jeeped through the badlands of Utah and Colorado, sipped banana malts for breakfast at Johnnie Rockets after an ocean dip in South Beach, collected seashells on Sannibel Island and frolicked and baked on the beaches of South Beach, Daytona Beach, Myrtle Beach and too many more to list… Gotta love the Internet marketing lifestyle!

Internet Marketing 2011 – My Predictions…

Building Traffic Through SEO, Articles, Videos, Social Media, etc.

First up, it’s pretty obvious that the issues described in the section of this post on the Internet marketing problems in 2010 will not just suddenly disappear, and will affect sales online thoughout at least the first two quarters of 2011. And just as obviously the techniques and strategies covered in the Internet Marketing case study will continue to be your best defensive AND offensive weapons in the battle for online supremacy.

Search Engines:
Contrary to the published reports on the death of search engines and SEO in general, ethical marketers will continue to derive a lot of legitimate target traffic from the search engines, traffic which is likely to convert in higher numbers than other forms of traffic since people go to search engines looking for what Internet marketers sell – information. Right now the written word and video control most of the top spots on search engine ranking pages (SERPs), but watch for podcasts and other audio to sneak into the upper echelons too as the web goes more and more mobile.

FaceBook:
FaceBook is and will likely continue to be the busiest site online. But from your vantage point in Internet marketing, while you certainly shouldn’t ignore the potential of FaceBook, keep in mind that a great many of their users AREN’T there hoping to find information or buy anything – they’re there to talk with friends and family and to play games. The shocking statistics from FaceBook show that the bulk of their game players are women in their 30′s, 40′s and 50′s – a very lucrative and intelligent market, but don’t expect to draw them to your sites without building a relationship with them on FaceBook first.

FaceBook, like Google, is a behemoth that will be tough to bring down or overpower for it’s competitors – but then so was Yahoo! at one point, and AOL and CompuServe in the Internet days before the World Wide Web launched in 1994. They’ve left room for someone to close that gap or surpass them though, through their cap on ‘friends’ at 5,000 people and the insistence that you only send friend requests to those you already know. Since the 5,000-level cap only affects they’re best-known users, a site without that could steal them away and have many of their ‘friends’ follow them to the new site. As for the latter issue, if you and another person have 300 or 400 people in common in your friends, you really should get to know each other even if FaceBook doesn’t seem to think so.

But don’t expect anyone to top their 400 million users in 2011 – it would take time for any site to reach that level of user interaction. Keep them high on your priority list, but not to the exclusion of the search engines and other social media/social networking sites.

Twitter:
Twitter continues to grow in power for Internet marketing when used as one part of your marketing mix, in part because of great 3rd-party interfaces like TweetDeck and the growing uses for your Twitter RSS feed. You ARE making use of the RSS feed for your tweets, right? Not only should you be pinging your feed every so often, but be sure you at least have it displayed on your LinkedIn profile, your FaceBook page and the sidebar of at least one or two of your blogs. Not only does this expose your tweet to thousands of additional viewers, but it’s more places for the search engines to find your backlinks. You’ve heard a number of marketers say they’ve given up on Twitter – but that’s good news for you. They aren’t usually your target market anyway, and them leaving means less competition for your target market. Just remember, none of these resources are going to be strong enough on their own – use Twitter, like FaceBook and SEO, as a PART of your marketing mix.

Article Marketing:
Article marketing is another area that must be included in your marketing mix – just make sure you promote your articles there in with the rest of your mix, not just post them and forget them. We see with our own directory that the authors who tweet their article links, mention new articles on FaceBook, Squidoo, their blogs, etc., get the bulk of the views on our site while the rest get far fewer unless the author is well practiced at writing keyword-based articles that still satisfy their readers.

But starting in 2011 you’ll need to go a step or two further with your articles, making podcasts and/or videos of the articles as well. Mobile access online is growing in leaps and bounds and the MTV generation is coming of age. These people will want audio or video over reading the written word. Watch for the biggest article directories to add either audio uploads to accompany your articles or install text-to-speech software on their sites. Not only will that serve the mobile marketplace better, but it will help distinguish the big directories from the thousand of small directories who can’t afford the diskspace and bandwidth leap this entails. (Don’t worry – Articles-and-Content.com will keep up with them, so keep submitting your articles to us! )

Until the directories get that advanced, however, submit your audios to iTunes and your videos to YouTube to get your work in front of their millions of members too.

Video Marketing
Just as we told you blogging would be huge back in 2005, we used video to tell you in 2006 that video would be the next big thing online on our site at http://www.internet-audio-video.com. Once again we were right on the mark bringing you those tools – look how video has exploded online in the 5 or so years since then. Search Google for a variety of your target keywords and watch how often a video makes page one.

Expect video to double in importance in 2011, but competition in video marketing to quadruple or more as more and more offline companies come online in more powerful ways. Unlike you and I they use the ad agencies or video production firms to produce their videos, so either work at getting better with video or start thinking about outsourcing it.

Other Social Media & Social Networking Sites:
Think of this as your Social Media Conundrum for Internet marketing in 2011. These sites are too big to ignore, but there are too many to use them all and more will come online as 2011 unfolds. Best bet is to focus more on the sites above and your blogging and devote only 5-10% of your time to these sites. Keep an eye on which is garnering the most attention and traffic at any time and be sure to at least include that one. Then at least as the focus changes to the next site your existing work on the last site will still be providing residual benefits. Keep Squidoo, HubPages, WetPaint, Google knol and Yahoo! Answers in your mix, interspersed with the social media flavor of the day.

Blogging:
Blogs will always be one of your most effective weapons, and that value to your Internet marketing profits just keeps growing over time, as the Internet Marketing case study shows above. You’ve seen that you don’t need to blog every day to be effective, but if you love to write and are full of good ideas, don’t be afraid to paste daily or a few times a day, provided you DON”T skimp on the other techniques listed here! Again, tie your blog feed into other popular sites, like MyBlogLog, your LinkedIn profile, your FaceBook account, your Bebo page, etc. Remember that tying your blog and Twitter feeds into these sites keeps them regularly updated, even if you haven’t been back to the site for a month or two.

And by now you should realize from this post that you should be using audio and video on your blogs as well. There are plenty of plugins for WordPress to make this push-button simple for you – for example, some of my blog themes work best with PodPress, others with Audio Player. Both are free plugins that can be found in the WordPress plugins directory. And video is even simpler – once you’ve uploaded them to YouTube, Viddler, etc, just pick up the embed code from their site and use that to also feature your videos on your blog, much like I do in the sidebar here.

E-Mail Marketing:
No one can deny that e-mail marketing has lost some of it’s luster in the last couple of years, and some of it’s effectiveness along with it. The spammers had a major impact, but so too did online ‘marketers’ (and I use the term VERY loosely here) using misleading subject lines, anything they thought might get the recipients to open them. Another issue is the spam filters – with no set standards being employed, what passes one just fine gets stopped by another. And a couple of the big ISP/e-mail providers seem intent on letting no ads through except their own, even when their paying customers have requested the e-mails.

Giveaways and adswaps, while genuinely helpful and effective in earlier years, have added to the problem. A lack of control on the quality of gifts involved has made users less willing to give out their e-mail addresses, and the constant cross-promotion has led to in-bred subscriber lists, with each reader receiving far too many marketing e-mails each day pushing conflicting strategies and leaving many in analysis paralysis, unable or unwilling to sort the wheat from the chaff.

All that taken into account, however, e-mail marketing to your own double-opt-in list is probably still the single most powerful Internet marketing weapon in your online arsenal. Since starting my main Internet marketing newsletter, Marketing Domination, in 2004 I’ve sent out over 1,700 issues according to GetResponse, and continue to send it out daily. I pride myself that a member of our online family could read it for a year, never click a link or buy a single product, and still have learned a lot more about building a business online than they can from most publications sold by others. And that’s they key – make sure you’re helping your readers, whether they are buying or not.

The biggest change for your E-Mail marketing in 2011 will be in how you attract new subscribers. It’s becoming necessary to get your own subscribers from outside the existing marketing crowd, people who aren’t already inundated with dozens or hundreds of e-zines a day. More and more people will be looking to learn how to make money online in 2011 witness the millions who’ve lost their jobs in North America and Europe in the past two years, the massive government layoffs in the UK and Cuba, etc. Plus, with the purchasing power of the middle class being eroded at a faster and faster rate, many more employed people will be looking to supplement their income. How cool is it that by helping them improve their lifestyle it’ll mean higher profits for us too?

Affiliate Marketing Predictions for 2011:
Affiliate marketing is going to change too in 2011 – or at least your style of marketing will change if you want to be a successful affiliate marketer in 2011. More careful scrutiny of what you promote, additional means of promotion and a lot more pre-selling will be needed. Unfortunately this is too long a subject to include in a post already this long, but watch for a post on Affiliate Marketing in 2011 in the next few days on my Captain Affiliate Affiliate Marketing Training Blog. If you plan on affiliate marketing in 2011 you won’t want to miss it.

Overall Synopsis: Internet Marketing Predictions For 2011:
In summary, the game continues to change. Internet marketing in 2011 will be no harder than in earlier years, but it WILL require more effort, more planning and a complete avoidance of the get-rich-quick nonsense like article spinning, auto-blogging, spam blog commenting and the like. New avenues will need to be explored, and concentration will have to be on a well-rounded marketing mix instead of just using a couple of techniques. Most importantly, more forethought and planning will have to go into all aspects of your Internet marketing operations in 2011 and beyond.

The upsides are many – a growing potential market and a general step towards a more professional industry top the list. People who start Internet marketing in 2011 will still find it full of potential, and will still be able to get started with little or no experience – but they’ll have to dedicate more time and money to learning to market professionally. And it will still be far cheaper to launch an online business than one in the offline business community. Many more of the quick-buck artists will move on to other endeavors rather than actually have to think and work, and the lazy folks who like all the get-rich-quick fads will drop by the wayside as well, most complaining that there’s no money to be made online.

Conversely, the downsides are modest – it WILL require more investment and/or more time invested to maintain and grow one’s income from Internet marketing in 2011, or the acceptance of a smaller financial return should you decide to just continue on at the same levels of effort, planning and investment as in 2010 and earlier years.

What won’t change in 2011 is Teri and my commitment to helping you dominate online, and to us always being on the lookout for new ways to benefit us and you similarly. Have a super holiday season – we look forward to helping you take your online business to new heights through your Internet marketing in 2011!

Technorati Tags: Internet marketing predictions, Internet marketing in 2011, Internet marketing strategies, affiliate marketing in 2011, online businesses in 2011, online business strategy, marketing predictions, e-mail marketing, blogging, article marketing, marketing case study, Internet marketing case study, online success, Doug Champigny

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Helping offline businesses that want to market themselves online is a big and growing realm for Internet marketers, but it should be an even bigger opportunity for many people who work in offline jobs full-time. In many, if not most industries there are a number of salespeople and consultants who deal with a great number of businesses all operating within one offline niche.

Commissioned salespeople, agents, jobbers, wholesalers, suppliers (especially entrepreneurs like printers, etc), media advertising reps, brokers, bookkeepers – all sorts of offline jobs give the employees the perfect opportunity to also represent and promote online marketing services. In many instances all they need do is find online marketers who offer online promotional services to offline businesses and then make a deal with them. The employee is calling on offline businesses all day, either in person or via the phones, and can mention that the services are available if their contacts want to take advantage of it. When any contact shows an interest, the employee simply turns them over to the Internet marketer for followup and they split any resultant income according to whatever their deal is.

For some of these people, especially those in entrepreneurial positions, it’s important that they themselves use the social media and social networking sites effectively too. In those cases, it may prove prudent to educate themselves in how effective online campaigns are promoted and start building their own social network and social media strategies, not only to boost their own sales but to be able to offer those services to their existing clients as well. And in extremely competitive fields of offline business, being able to add social media promotions as a bonus can often sway a potential client into your camp instead of those who can’t offer this additional benefit. After all, firms will always seek out those businesses and individuals you can help them, and their bottom line, the most!

Fortunately, it’s becoming easier and easier to learn effective social media and social networking strategies, and social media marketing can bring heavy-duty benefits to even the newest of practitioners compared to competitors who aren’t using the social sites. In fact, companies who have websites and don’t support them with social media campaigns will be buried quickly by those who do, in my opinion. Having been online full-time for 14 or 15 years now, I’m quite aware that one has to stay active online utilizing the current ‘hot’ strategies to continue to benefit from the web, unlike offline media where the same newspapers rule the same markets for 100 years, TV stations have dominated their markets for 50 years or radio stations for 30 or 40 years. In fact, industry statistics show that TV and Radio stations are folding at a rate of one a week in North America, and newspapers are suffering the same fate world-wide as their traditional audiences are turning more and more to the internet for their information, including local news and events.

And it’s just that local online market that the offline reps should be tackling. Inexpensive how-to tutorials like Local Internet Marketing Empire and High Profile Social Media can teach you everything you need to get started, while specific site guides like Advanced Marketing On Twitter and FaceBook Ad Explosion can help you to truly excel in social media marketing. And since all of the above combined would require less than $100 invested to own all 4, not only is the entry cost not an issue for most people but it’s easy to see how just one social media campaign would cover any amount you have invested in your skills training.

In these tough economic times sales are down all over the place, meaning especially tough times for commissioned salespeople, entrepreneurs and other offline workers who are paid on performance. It’s nice to know our online industry is able to help out by providing a reasonably easy way for you to supplement your offline income while building your own business at the same time!

Technorati Tags: online marketing, offline businesses, social media marketing, social media campaigns, social media promotions, social networking, salespeople, entrepreneurs, offline jobs

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Making Money Article Marketing – Submit Your Articles Or Host Your Own Article Directory

Article marketing has long been a favoured part of our Internet marketing and affiliate marketing activities around here, and we’ve published about 100 articles at EzineArticles alone. We’ve used articles to promote our websites, promote blogs, drive targeted traffic to our affiliate links and mostly to brand ourselves further. Turning some of those articles into podcasts and videos has added even more branding and traffic generation, so article marketing has definitely been a profitable area for us all along.

Then earlier this month, we found a way to profit from the other side of article marketing – hosting our own article directory. We took one of our existing sites, Articles-and-Content.com, and converted it into an article directory for some of our own articles and so that other authors could submit articles too. It’s been up for less than a month and we’re approaching 100 authors there, with about 150 articles posted and a bunch more waiting for me to approve them currently. Needless to say it took some promotion on our part to get it to that level that fast, but it’s still growing much faster than we had anticipated.

Most importantly, less than 25% of the articles are our own, so 75% of the content has been supplied by other authors – a great way to continually get fresh content for free. And since search engines love sites that are regularly updated with new content, we’ve got high hopes for the site as it ages and grows. Currently it’s monetized with Google AdSense and the links at the bottom of each of our own articles, and as time permits I’ll add more income streams through banner and sidebar advertising.

The beauty of it is that the site, although it doesn’t look it, is powered entirely on the WordPress platform, set up like any other blog. It doesn’t look that way, because of the theme and plugins used to operate the site. Yet approving an article is as simple as publishing a draft post on any blog – in fact the whole setup was so easy – I simply watched a series of videos on what to do, then set it up in one evening. (Remember, though, I publish over a dozen blogs currently so I’m extremely familiar with the steps involved in setting up WP blogs – in fact I teach it in my coaching as well. So allow maybe a day to set your own article directory up or maybe two evenings. And be sure you have your free blog installer too.)

And speaking of free, you can imagine my surprise when I found out the blog theme and plugins required were free too – in fact they were included with the videos I downloaded. The whole system was so simple and easy to install, I picked up the resell rights to the videos and files so I could make them available to you and the rest of our online family too, though our site at Your Article Profits.

We’ve made the step-by-step how-to videos, theme and plugins all available in the one bundle, and kept it under $10 so that it’s within reach of everyone.

So what you need to do today is:

• Get over to www.Articles-and-Content.com and submit some of your articles, and
• Stop by Your Article Profits and get your own copy of the how-to videos so you can begin setting up your own article directory right away.

Article marketing will always be a mainstay of online marketing because people come online looking for information, and it’s the articles you write that provide that information and then point them to further related links. And now, assuming you take action on this, you’ve learned how to make money article marketing by using both sides of the milieu – as both author and publisher of articles! Get the most from your article marketing efforts starting today by setting up your own article directory following the Your Article Profits video instructions.

Technorati Tags: article marketing, make money article marketing, article directory, Your Article Profits, Articles and Content, submit articles, make money, how-to videos, video instruction, WordPress blogs

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Start Internet Marketing Now To Protect Your Future!

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing has established itself as a viable profession, with tens or hundreds of thousands of people using Internet marketing as a source of full-time or part-time income. Now there is a new use that affects millions more people, especially in North America – using Internet marketing to protect your (and your family’s) future.

There is an old Chinese curse that goes ‘May you live in interesting times’. And these are interesting times indeed. According to the Economist magazine, “The jobless recovery, long prophesied, is here”. The article goes on to point out that the US is still losing over 1,000 jobs per week, in spite of the economic indicators showing the recession ended over a year ago.

The truth is, huge wage gains achieved by the unions in the 1970′s raised the standard of living measurably in North America, but also priced labour much higher than in much of the world. Add in the far-right government policies and the unbridled greed of the big international corporations, and you have a situation where as many jobs have been outsourced overseas as possible. This gives big business a lower cost per unit while still using the richer North American markets as their sales base.

And to prop up the failing economy during the near-term, governments have extended the period of unemployment benefits in the U.S. to 99 weeks, adding to the deficit and the need for additional future taxes. But where are the savings from this outsourcing? If much of Corporate America is now producing their goods at 1/3 the cost, why are we seeing no reduction in over-the-counter prices? If they’re seeing the return to profitability that’s widely reported, why are they still continuing to shed jobs at such an alarming rate?

And just where does the tipping point come? How many more job reductions before there aren’t enough wage earners to support the market any longer? How many people on unemployment benefits before government systems collapse under the weight of them? How much more taxation can individuals absorb before it puts the average working family below the poverty line in net income terms?

Yet another crisis is facing North America as well… The bulk of the Baby Boomers – the biggest, richest demographic group in world history – were born in the years 1945 – 1950. With 65 being the common retirement age in Canada & the U.S., that means these next 5 years should see a record number of retirements – and for the majority of these people, that means the transition from being net payers to net payees, vis-a-vis their government. Instead of ‘donating’ a big chunk of their employment earnings to government coffers each pay period, they’ll now be collecting pensions each month.

How do governments deal with this additional reduction in tax revenue and increase in payouts, especially when the U.S. federal deficit is already over 1.3 TRILLION dollars? The writing is already on the wall – the only options seem to be either defaulting on the debt and declaring bankruptcy federally, or printing so much extra money and increasing money supply sufficient to maintain the interest payments – a move that would most likely result in a return to double-digit inflation for years to come in North America.

In either scenario, government social programs would face major cutbacks, there would be no funds for job creation incentives, and the standard of living would erode much more quickly in North America. Already the average family’s true net income, adjusted for inflation, has been dropping since the 1980′s – how much further can it drop before true poverty overtakes many areas?

The days when we can expect governments to protect our interests are long gone – the Canadian answer to an economic situation that has many small businesses unable to pay their full taxes has been to hire additional tax collectors to harass them rather than use those same funds to improve the economic climate. Yet they continue to grant millions to large corporations, defined as those companies with 500 or more employees. On the surface that seems logical, until you realize those corporations represent about 1/2 of 1% of businesses in Canada. By comparison, recent reports show that companies with no employees – sole proprietorships, mom-and-pop operations, home businesses, etc – now make up 53% of businesses in Canada. Funny that that large a group would be ignored in budget after budget, both federally and provincially. Or maybe not so funny, eh?

For those readers more versed in economic matters, consider Ontario, Canada’s move to a harmonized sales tax this summer. Big media reported it will benefit big business since they only have to collect and track one tax instead of two, but that it will cost the average family an estimated $1,750 a year in additional taxes. Assuming a 30% tax bracket, that means an additional $2,500 a year in gross earnings gone to taxes – another $50 a week out of your pocket. How deep ARE your pockets? How much more can you donate before your standard of living is affected?

Much similar is the situation in many European Economic Community countries, though mostly to a lesser extent. But the U.K., Spain and Greece are starting to feel the pain, with many others a short distance behind them. While Australia seems to have a lot of right answers, such as keeping their dollar around 80¢ US to promote trade, they’ve just elected a minority government – and minority governments usually do more to maintain power than to correct any economic misfortunes they foresee. Hopefully the current crew will be the exception, but only time will tell.

But before I begin to sound like Chicken Little and his ‘The Sky Is Falling’ routine, to paraphrase The Bard ‘I come not to bury governments and large corporations, but to…’ No, I can’t praise them either – but I do have a suggestion to help you fend off the effects of same, be they intentionally or inadvertently stealing your future…

If you’re currently gainfully employed full-time, use this time to begin building an online business so that over time you can balance the erosion of your buying power and prevent (or at least minimize) any degradation in your family’s standard of living. If you’re a full-time student at college or university, learn to make money online and aim to graduate debt-free. Massive student loans mean you MUST earn a certain amount to pay them back, and that level of income in an entry position is becoming scarcer and scarcer. Don’t mortgage your future any more than necessary – you’ll spend your whole life playing catch-up otherwise.

And should the worst-case scenario materialize and North America face economic collapse or even war, an Internet business is one of the few you can continue to operate smoothly from anywhere else in the world…

I’m just sayin’, ya know? I’d love to hear your views on the subject through the comment section below – just be sure to use your real name, as comments with keywords in the author’s field or links in the comment area are automatically deleted. So tell me – what do you see as the coming issues for the North American and European standard of living, and what are YOU doing to protect your family’s economic future and THEIR standard of living?

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: Internet marketing, economic conditions, North American economy, north america, economic future, north american, start internet marketing, standard of living, european economic, doing business online

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Doing Ad Swaps To Build Opt-In Lists? Use This PLR Bundle To Finish 2010 & Kick-Start Profits in 2011!

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide

Everyone who has even considered Internet marketing or affiliate marketing knows the importance of building opt-in lists – it’s one of the most important components of making money online. And in 2010 list-building evolved into a powerful formula: Offer a targeted report of high value for free to those who sign up for your opt-in list, like I do with my “7 Powerful Ways To Build Traffic & Build Opt-In Lists For Internet Marketing” free report.

The concept is simple – the targeted leads fill in your autoresponder form, confirm their e-mail address and download their free report. Once you have the report, squeeze page, confirmation page and download page in place, you simply send as much targeted traffic to it as possible using your sites, blogs, giveaways, social media sites, etc. And smart marketers are building opt-in lists faster and bigger by doing ‘ad swaps’. Simply put, in an adswap two marketers each mail their own list offering the other partner’s free report and sending interested subscribers to the other marketer’s squeeze page. This way each of the two get new subscribers, and their readers benefit by getting valuable content for free.

Some marketers only do 4 or 5 adswaps a month, while those aggressively building opt-in lists will do 25-30 swaps per month. And since they monetize the process by linking to their products and affiliate offers in the reports and on the confirmation and download pages, they’re already making money before sending their new subscribers an issue of their e-zine! Ad swaps can be scheduled with good swap partners on a monthly basis – since each of you has different partners you’re doing adswaps with, you both have new subscribers each month to bring fresh blood to the other marketer’s list.

The only difficulty in the system is the time it takes to research and write your reports each month, create the e-cover and site graphics, then create your squeeze page, confirmation page and download page – in fact, that’s enough to stop many marketers from creating new swaps some months. Fortunately there’s an easy solution for that too, starting today…

Just this morning I uploaded a new List-Building PLR SuperPack with 5 powerful reports with PLR, targeted to the Internet marketing, affiliate marketing and niche marketing crowds. The topics are vital to marketers in all 3 fields – titles include Article Power, List Explosion, Profitable E-Mail Copywriting, Traffic Triggers and Video Marketing Secrets. And to make it really simple for you I’ve included squeeze pages, confirmation pages and download pages to go with each report you’re downloading.

It’s now a simple process for you to modify each one, one per month, and use them to build your lists non-stop for the next 5 months, meaning you can finish up 2010 with a bigger list and launch 2011 to be much more profitable again! Since you’re getting full PLR, once you’re finished downloading your reports, be sure to add your name and links to the report itself, and put 1-4 offers at the bottom of the confirmation page and the download page for that report. May as well be making money while you’re building your list, not just once it’s built, right?

So there you have it – an easy way of building opt-in lists using adswaps & other promotions for the next 5 months, plus after that you’ll still have all 5 squeeze page systems online to get optins from targeted leads that click through afterwards. Download your PLR bundle now and start getting September’s swaps set up right away!

Technorati Tags: building opt-in lists, optin list building, building lists with adswaps, doing adswaps, doing ad swaps, PLR reports, PLR squeeze pages, using PLR to build lists

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Are Advertising Agencies The Next Computer-Age Casualty?

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Many offline businesses and jobs have been eliminated by the technologies of the computer age. Telephone receptionists were amongst the first, and shortly thereafter the film-separation and typesetting industries within the advertising community collapsed. With film separations now being one click of a software program, agencies and clients no longer pay hundreds of dollars to have each color photograph separated into Cyan, Magenta, Yellow & Black (CMYK) negatives or plates.

And headlines once costing hundreds of dollars for typesetting can now be produced on even the most basic computers that use the Windows or Macintosh operating systems, with thousands of fonts available for free online. Even controls once used only by typesetters and not available on typewriters, like kerning and leading, are now simple checkboxes or form fields accessible and usable effectively by even those only slightly trained in the software.

But not only did that drop production costs for ad agency clients, it also dropped the earnings of most agencies along with it, since those fees, along with all others incurred in ad agency services, were marked up 17.65% (15% of total budget spending) by the agency involved. And so it goes with each production expense reduction, like outsourcing to areas with lower fixed or labor costs – as the production expense drops, so does the agency’s profit on the job.

Still, ad agencies could survive on their creative fees – the 15% of overall spending on the client’s media buy. Newspapers, magazines, radio stations and television stations all billed agencies at a higher ‘National Advertising’ rate with enough built in to the price to rebate the agency their share of the profits. Fast forward to today, and traditional media are in desperate times. Readership, listenership and viewership are all dropping dramatically, with no bottom yet in site.

With media advertising rates based on audience and reach, what does that do to revenue? Either the media have to charge less, or the lessened response they offer means fewer clients. Either way, revenue is shrinking and has to be made up for somehow. Notice how TV shows have 13 new episodes instead of 26, with a lot more reruns? Or the rise of ‘reality’ shows with no highly paid actors, writers or pricey sets? You can be sure high-ticket shows like Miami Vice or multi-starred sitcoms like Friends are soon, if not already, dinosaurs of a previous age.

With a radio or TV station a week going under in North America already, and newspapers flopping around looking for solutions, they need to find every possible way to cut budgets and increase revenues. One way is through offering free creative and production to clients who would previously have used an agency in order to retain that business. So agencies are seeing reduced income from the media buys, and now the media is getting more aggressive with them in going to the clients directly.

And the final stroke in the death knell? From small businesses to the largest international corporations, business owners, managers and marketers are starting to realize that the best return on investment for their advertising spend is online – and those on the cutting edge are starting to see that the big, flashy, expensive sites designed by traditional offline ad agencies seem to be losing out to independent Internet marketing professionals not spending 1/100 their budget. Can it be long before they realize that one or two well-trained employees might just bring them better results than the biggest ad agencies are capable of?

And with these new online marketing tactics being so much cheaper as to not leave a margin for agencies or other middlemen, can the traditional advertising agency avoid the tar pits much longer?

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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[tags]advertising agencies, offline businesses, ad agencies, computer-age casualty, next computer-age casualty[tags]

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Legal & Accounting Information Online – Beware Of ‘Accurate Misinformation’

©2010 Doug Champigny, http://dougchampigny.com –
All Rights Reserved Worldwide.

Small offline businesses often operate on a shoestring budget, relying on getting by on personal credit cards and the like during slow times and trying to get them paid back down during the better times. Since almost every industry is cyclic in nature, this happens time and time again. As a result, small offline businesses often rely on the Internet for much of their legal, accounting and other needed information.

The risk these small offline business owners take is that they’ll often fall victim to ‘accurate misinformation’, a new phenomenon that has resulted from the world-wide scope of information online. The term accurate misinformation refers to information that is true and valid in the jurisdiction where it’s written, but is not necessarily applicable elsewhere. Hence it’s accurate in that locale and misinformation elsewhere.

Small offline businesses usually recognize that they can’t use the information from another country in their legal and accounting issues, but may well be misled by information applicable to only a part of the country they operate in. For example, rules pertaining to taxes, laws and by-laws can vary from state to state, province to province, department to department, and often even differ in each municipality.

Remember, small offline business owners and solo entrepreneurs are fairly savvy, or they wouldn’t be in business long in today’s challenging economic times. So most know to disregard the financial and legal information posted by non-professionals and that they should only follow the advice of licensed and accredited professionals. But they do run the risk of falling victim to accurate misinformation when it’s published by a legitimate professional, especially if the web page they’re reading doesn’t list the exact location of the firm or individual offering up that info.

As a small business owner you know you have to exercise caution and prudence in all aspects of legal and accounting practices – just be sure that prudence extends to avoiding accurate misinformation. No matter how tight the budget, find a way to get solid business, accounting and legal advice from licensed professionals in your own community – it’s the only way to be sure you’re operating in full compliance with the rules and regulations in place where your small business operates.

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Helping offline businesses online, especially small offline businesses and solo entrepreneurs, is one of the goals of Doug Champigny’s PowerStart Marketing operations, which include the Offline Businesses Blog Doug authors to help narrow the digital divide for small business owners and solo entrepreneurs. Doug Champigny is a world-famous marketing mentor who appears at live marketing conventions, conferences, workshops and events throughout North America teaching businesses and individuals how to succeed online – contact him through http://dougchampigny.com to book Doug to speak at your next online or offline event!

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Technorati Tags: accurate misinformation, small businesses, small offline businesses, small business tips, online business information, legal advice, accounting, marketing mentor Doug Champigny, speaker Doug Champigny

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Have Perseverance When Building Your First Email List

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

You must have perseverance when building your first email list. All too often new marketers come online full of vim and vigor, powered up by promises of untold wealth to be made in short order online, promises that range from questionable to outright nonsense. Before long, these would-be online super-stars are frustrated, disillusioned and demotivated by their lack of results in building an email list.

The truth is that email list building is an empirical process. That is, it takes more time than you anticipate because you’re starting off small and it takes time to build up the necessary resources to build email lists faster. Say you’ve started a blog and have your opt-in form on it. At first there will be little or no results, because your blog is new and hasn’t built a following or a major presence in the search engines yet. As time goes on and you post more and more content, more readers should discover your blog and usually some of them will opt-in – you’ve started building your first email list!

In addition, you’ve written a report to give away free to targeted prospects who join your email list – but again, you’ll need to drive targeted traffic to it to get an audience in the first place. Social media and social bookmarking sites work great for this, but building followings there takes time too.

Starting to see why you have to have perseverance when building your first email list? Now that those are in place you continue blogging and pinging, all the while hopefully building the traffic to your blog. You continue building your presence at the social media and networking sites too, and soon have your second free report ready on a new squeeze page. This time you have a larger following so the results can be both better and faster.

Over the course of months the number of list-building resources you have online continues to build, your targeted traffic from all sources continues to build and your email list building starts picking up momentum. Eventually, with perseverance and persistence, your first email list reaches a level where it’s worthwhile to participate in joint venture list-building giveaways and e-zine swaps, and your list building momentum picks up more steam.

As your online presence grows and you’ve been branding your name for a while, you can add in a number of other list-building resources like teleseminars and webinars, all of which adds to the growing stream of targeted opt-ins. Yes, it can be done – many online marketers have done it and continue to every day. But understand it takes time and effort, as do most profitable things in the business world, online or offline. Simply put, to reach your goals with your own online business or when promoting your offline business online, be sure you have perseverance when building your first email list – and each additional list your build as time goes on!

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Marketing mentor and speaker Doug Champigny is a world-famous online marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today – enroll now!

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Technorati Tags: email list building, email lists, first email list, list building, list-building resources, perseverance, speaker Doug Champigny

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Offline Businesses – The Most Effective Online Marketing Uses Direct Marketing Strategies

©2010 Doug Champigny, http://dougchampigny.com – All Rights Reserved Worldwide.

Direct marketing in the offline world has grown to huge proportions, becoming a very professional industry in which the biggest players are immensely successful. And these same direct marketing strategies and techniques are the hallmark of the most successful Internet marketing businesses, etc. In fact, every direct marketing professional should consider Internet marketing as a career or at least a sideline for additional income streams.

Direct mail pieces in the offline business world become email blasts online – and with more and more email programs now HTML capable, can be just as glossy and heavily designed as their offline counterpart. And just as direct marketers buy targeted leads or use location-based mail drops, Internet marketing pros rent email lists, buy solo ads and buy leads.

Direct marketing techniques also include classified ads and TV infomercials – online there are a number of classified-ad sites, some international and many based on certain locals. And video sharing sites are perfect for displaying TV-style commercials, infomercials, product demonstrations, etc.

And the ‘golden lists’ or the big Direct Mail houses, those lists of targeted leads that buy from them regularly, are no different than the customer lists online. Just as direct marketers have a pre-written series of e-mails and offers that go out to their previous customers on a regular basis, so too do online marketers who use pre-written autoresponder series to follow up with each purchaser.

If you own and/or operate an offline business in direct marketing, learn all you can about the strategies, tools and techniques being used by successful Internet marketing pros and use that knowledge to increase bottom line profits considerably. While some online regulations, like the anti-spam laws, make parts a little trickier in compliance, it’s more than made up for by the low cost of email blasts, the lack of lead time required for printing, and the free video hosting the video sharing sites provide. Start by putting every commercial and infomercial in your current library online at sites like YouTube, Viddler and Daily Motion and you’re already well on your way.

And if you’re currently working in the direct marketing industry with no equity in the company that employs you, consider starting a part-time job in online marketing and building it into your own full-time Internet marketing or affiliate marketing business. You have the skills so start investigating this low-startup-costs online industry for your own future today!

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: direct marketing, internet marketing, direct marketing strategies, marketing strategies, offline businesses, marketing, marketing mentor Doug Champigny

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Offline Businesses – 5 Free and Easy Ways To Get More Website Traffic

©2010 Doug Champigny, http://dougchampigny.com . All Rights Reserved Worldwide.

More and more offline companies have ‘brochure’ websites – static websites that just tell about the company, it’s people and it’s products. While that’s all fine and dandy for your existing clients to check, without some extra effort it’s not going to bring you a lot of new business, because most targeted prospects will never know it’s there. So let’s look at ways to get the attention of those prospects and get them to your website and hopefully through the doors of your offline businesses as well.

1) On-Site Search Engine Optimization (SEO). While this should have been looked after when the site was built, often it’s overlooked either out of ignorance or forgotten in the rush to collect from you. So to start with, check to see if your site is optimized for the search engines. In your web browser, go to your site, then choose View > Page Source from the browser menus. Do you see tags at the top of the coding for Title, Description and Keywords? Do they all have your main keywords listed in them? Don’t settle for a page title like ABC Company or Home Page – you need to incorporate the main phrase your potential customers would be searching for.

Is there a page on your site that links to every other page (a sitemap)? Or at least links of each page to all the others? Not only does one or both of these options make it easier for viewers to navigate your site, but it also makes it easier for the search engines to find every page – remember, search engines index PAGES, not sites.

2) Article Marketing. For offline businesses and online businesses alike, it’s important to remember that your prospects come online looking for information. In point form, write down every question you can think of that they might ask about your business, your products, and your industry in general. Now write informative articles that answer those questions – true articles, not sales pitches. You want to impress them with your expertise and how helpful your articles are. Add a paragraph at the end explaining who you are, what your company sells or what services they provide, and a link to your website. This paragraph is called an Author’s Resource Box and is standard online. Now submit those articles to the top article directories. Once published, they brand you and your company, demonstrate your expertise and help your prospective customers. You benefit both from the massive traffic at the directories, some of whom may click the link and visit your site, and from the search engines finding another backlink to your site.

3) Forum Marketing. Almost every niche has one or more popular forum covering their topics. Go to the major search engines and type in your industry or niche followed by Forum. Visit the forums that appear in the directories, and look for those with the biggest and busiest membership. Join the forum and read some of the posts each day for a bit til you have a good handle on how it’s run. Most won’t let you advertise in your posts there, but do allow a small ad in your signature on each post. Again be as helpful as possible, answering people’s questions fully when they’re looking for information. Once again, the idea over time is to make it obvious you’re an expert in the area, and to get them to click through to your site to find out more about you and your offline businesses. Of course, it’s also more backlinks for the search engines to find and follow to your site as well.

4) Social Media Marketing. This is a massive opportunity that most offline businesses never take proper advantage of. Set up an account at Twitter, for example, and do a search for your main keyword or keyword phrase. You’ll be shown each tweet that someone did with that word or phrase in it – go through those and watch for targeted leads, then click to follow those people. Ignore tweets from other suppliers, people who just mentioned it casually, etc, and focus on those you know will be in the market now or soon. Then watch your Twitter stream for questions they ask and answer them, engage them, and invite them to your site. Also, set up a page about your company at FaceBook – not a personal page, but what they call a ‘Fan’ page. Each time you publish a new article as in #2 above, mention it on both your Twitter account and your Fan page – with a link to the article, of course.

5) Business Blogs Marketing. Business blogs are the most common tool used by professional online businesses, yet almost ignored by offline businesses. Not only do blogs give you a fast and easy way to talk about your company, discuss your products and announce new products or services, but they can also be a great place to publish those same articles you wrote for the article directories. And since both search engines and blog directories index blogs, you have even more ways for people to find your business blogs, and through them find yet more backlinks to your web site.

These 5 quick and easy ways for offline businesses to get more traffic to their website are just the start – once you’ve mastered these you’ll see your site, your phone and your physical location picking up in visitors. And there are a lot of other free and paid ways for offline businesses to get more traffic to their websites, so get these strategies under control and then explore some of the other techniques so that you rise above and stay ahead of other offline businesses in your industry.

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: offline businesses, search engines, business blogs, website traffic, easy ways, online businesses, SEO

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How’s Your One-Winged, Two-Wheeled Windshield With Handlebars Doing?

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing mentors are forever running into people asking for help – not newbies per se, but people who’ve been trying Internet marketing for two or three years and just aren’t getting anywhere. Recently I ran into this again when speaking both at Mark Hendricks’ Internet Super Stars Conference (ISSC) in Orlando, Florida and again at Ken McArthur’s JVAlert Live in Philadelphia, Pennsylvania (JVAL) – and I’m sure I’ll run into a few more when I speak at David Perdew’s Niche Affiliate Marketing System workshop (NAMS) this August in Atlanta, Georgia.

The first thing I have to ask is always ‘What have you done so far?’ I enquire about the state of their list-building, their blogging, their traffic-generation strategies and what they’re doing with Social Media and Social Networking sites. Most tell me they’ve done this, that and the other thing and none of it works – then they ask if Internet Marketing REALLY works, or if it’s all a sham, a con game or some sort of ponzi scheme…

A bit more digging shows me the problem is usually the same for most of them – let me give you a look at a comparative situation in the offline world first…

You need to get from Point A to Point B. One person suggests you use a car, another says go by boat, one says use a bicycle and the fourth person says take a plane to get there. So you rush home to your workshop and create a vehicle using the wing from a plane, the rear wheels from the car, attach the windshield from the boat and add the bicycle handlebars. You step back and admire your handiwork – a strange-looking contraption for sure, but you’ve combined the wisdom of your four advisors so you KNOW it has to work, right? You try and try and try and try – but get nowhere. Knowing you put in all this time and effort and did what they told you, the problem can’t be you so your advisors obviously don’t know what they’re talking about… Obviously cars, boats, bicycles and planes are useless as transportation, so you might as well just give up and walk.

Do you see where I’m going here – is the light beginning to dawn? Just as in the silly exaggeration above, these people have been getting advice from all over, reading dozens, sometimes hundreds of marketers’ e-zines, reading blogs like crazy and then taking the parts they like and cobbling together a makeshift system for success. They’ve then spent a year or two trying, trying and trying again to make it work, as if expecting that simply trying it again will produce different results…

Is this reality any less silly than the fictional story above it? No – just a LOT more common. And, unfortunately, a lot more expensive both in time and money invested – and lost. In either scenario, if they’d followed the advice of any ONE of the sources they’d probably have made the journey just fine – but by combining the concepts using just pieces of each they’d destroyed their chances of getting there at all.

Yes, you say, but every system can be improved – that’s why I’m taking just the best parts from each!

Really? How do you know? Unless you already ARE successful online you’re in no position to tell which is the best part of any given system, no matter how smart you are. Even many of us at the top haven’t done enough tracking and testing to be 100% sure of what’s working best – they just know it works, and doing more of it works even better, so they’re happy with it.

Be prudent in your choice of whom to follow – make it sure it’s someone with years in the biz, plenty of experience marketing their own products and as an affiliate, someone who’s been successful online for a long time, but also in the last couple of years as the recession changed the business – just because they made a name for themselves a few years back DOESN’T mean they’re in touch with today’s reality. And avoid the new successes who have no background in the biz – there’s no way for anyone to know yet whether they’re the next Internet marketing genius or yet another flash-in-the-pan.

As a starter, use this qualifying list:

* Have they been in Internet Marketing full time for 5 or more years? Had successful products of their own both then and new recently-released products? This is important because it demonstrates sufficient expertise to be able to write successful how-to guides or develop needed software. Without sufficient current expertise, they shouldn’t be coaching.

* Are they also successful affiliates or super-affiliates that you see on the various leaderboards? This is important because coming out with great products can make you successful online with the right JV partners promoting your stuff, but it doesn’t mean you’re a great marketer – or any kind of marketer – just good at product creation.

* Does their Internet marketing style fit with your own personality? If you’re a Type A personality you’ll never stick with it trying to do laid-back marketing. If you tend to be calm and laid back, you’ll get eaten alive if you try gung-ho marketing styles best left to the sharks. And if the style of marketing doesn’t fit you, doesn’t feel right to you, you’ll never excel using those methods.

* Is it group coaching or 1-to-1 mentoring? If you pick things up fairly quickly and are fairly well familiar with online processes and how things work, group coaching may do the trick and costs less. But if you want help with your specific issues, may need special attention understanding the technical side of the web or are really impatient to get ahead fast, pay the extra and take 1-to-1 mentoring.

Top-notch coaching can be expensive – and 1-to-1 mentoring much more so. But if it saves you those first few years of frustration and fumbling around, or puts you on the right track after you’ve been through that, or helps take your 4-figure business to 5, 6 or 7 figures much more quickly, what’s your return on investment? Assuming you’re acting with financial prudence, not using the rent money or going deep in debt to cover the costs, there’s very little you can invest in that will help you as much as good coaching and mentoring – in Internet marketing, affiliate marketing or many other areas of business (and life itself). Just make sure you’ve made the right decision in choosing your Internet marketing mentor and follow that ONE person’s advice until you’ve reached a comfortable level of success!

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

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Technorati Tags: Internet marketing mentors, Internet marketing mentoring, Internet marketing coaching, mentors, mentoring, coaching

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Article Marketing Tips For Internet Marketing Website Promotion

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing website promotion is the next step in your marketing activities following your Search Engine Optimization (SEO) actions. While proper SEO must be accomplished while building your site or constructing your blog, your Internet marketing website promotion picks up from there and aims to drive targeted traffic to your new site.

Internet sales and marketing require vast numbers of targeted prospects to be successful, and business article marketing should be a major part of your internet marketing website promotion efforts. The best article marketing strategy will vary based on your industry and the type of products or services you offer, but the best article marketing tip is that ANY article marketing is better than none!

Article marketing help abounds online, especially in the various free article marketing directories. Browse through the categories to find those most relevant to your own business, then read through the pieces already published about your industry. Try to identify patterns as to what is being published and where it ranks in the listings there – often that’s a good sign of what people interested in your industry are searching for online.

Internet marketing newbies often make the mistake of writing and submitting marketing related articles without doing this research first and as a result seldom see much traffic from their efforts. Since you’re using marketing related articles as part of your article marketing strategy for Internet marketing website promotion, pay particular attention to the articles getting the greatest number of click-throughs, and see if you can analyze what about them is causing more people to follow the links back to the author’s site.

Once you’ve studied the available materials in the article marketing directory you’ll have a good idea of what content is drawing attention in your niche and what style of writing is getting the most traffic back to their website as a result. Now use those guidelines to decide on your topics and how you’ll write your own submissions and get busy writing.

Remember that the more of these free marketing articles you publish the greater your perceived expertise in your industry, and everyone prefers to deal with experts, right? Just make sure that your information is correct, relevant and well presented – when completed, read it to a friend or colleague or have them read it to you. If it flows nicely, run it through your spell-checker one more time and then submit it for an article marketing review at the biggest and best article directories.

Once they approve the article it will then be live on the Internet within their site and you can start driving traffic to it using the Web 2.0 sites like FaceBook, Twitter and Google Buzz. Encourage your target audience to read your postings in that article marketing directory and with any luck a number of them will then click through your link and arrive at your company site already knowing you’re an expert in your field.

An effective article marketing strategy can drive a lot of highly-targeted prospects to your site, both directly through your links and because the search engines spidering the directory will find additional links back to your site, this time from much-higher-traffic websites than you might otherwise be able to link back from. Those two factors plus your growing reputation as an expert in your niche show why articles must be a part of any successful Internet marketing website promotion.

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970′s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: article marketing strategy, business article marketing, Internet marketing website promotion, marketing

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A Pretty Good Podcast Is All You Need – A Podcast How-to

©2010 Doug Champigny – http://dougchampigny.com

A pretty good podcast, or really a succession of pretty good podcasts, is all you need to attract an online audience. But just what does a ‘pretty good podcast’ entail?

First, let’s look at how to make a podcast. A podcast is just creating MP3 files from your audios – it can be you reading an article, giving advice, teaching how to do something or an audio recording of a teleseminar or webinar you did. If you’ve been creating MP3 audios and putting them on your blog, you’re already a podcaster whether you knew it or not.

So don’t be frightened of becoming a podcaster, especially since you don’t have to get it perfect – a pretty good podcast will see you through. Your best podcasts will be the ones that deliver the most information, information helpful to your target audience, irregardless of the quality of your MP3 audios.

Now that doesn’t mean you should have a lot of background noise or poor recording quality – your best podcasts should be crystal clear and easy to understand. But creating a pretty good podcast can be done with the standard mic and headset combinations for computers, or even with the mic built into most laptops and netbooks these days.

If you need a podcast tutorial there are a lot of Podcasting 101 type of resources online, but really it’s just a matter of recording the material you want and then uploading the audio MP3s to your blog or using an RSS feed to submit your podcast site to a podcast directory like Podcast Alley or iTunes.

But the main point here is it doesn’t have to be perfect – you don’t need fancy intros, background music, audio effects and the like – nor do you need to have that perfect ‘radio voice’. As long as you speak clearly and don’t have a heavy accent you’ll be fine – or, of course, you can always have a friend, colleague or pro voiceover artist do the MP3 recording if you feel your voice isn’t ‘right’ for your podcasts.

In general though, don’t get too wrapped up in the technical side of RSS feeds, creating MP3 audios, building an RSS script, etc – focus on the content you deliver, and on delivering that helpful content on a regular schedule. As any successful podcaster can tell you, consistency is more important than the quality of your MP3 audios, as long as you’re producing a pretty good podcast at the minimum.

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Marketing mentor, coach and speaker Doug Champigny is the author of ‘It’s You, Live! – Podcasting and Vlogging Your Way To Success’. Creating podcasts and video blogs is just part of the curriculum taught in his PowerStart Marketing coaching classes. Doug is also a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

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