It’s time for the next event in our free PowerStart Webinars series, this time Video Marketing TODAY! with the ‘King of Camtasia’ Lon Naylor. It’s another live online webcast, this time at 8pm Eastern on Tuesday, June 8th. Attendance is limited to the first 1,000 people though, so be sure to register now…

Just glancing around this blog you’ll see I’m no stranger to creating videos or to using videos for marketing online. But what you may not know is I’m also a professional glamor videographer and the author of such e-books as “It’s You… Live!“, a guide to podcasting and vlogging (video blogging) and “Creating Your Own Videos“, a guide to creating your own video products to market online. I’m also the creator of various video tutorials such as “Converting PLR Videos” and the “PLR Tutorial” training videos. So to say I’m comfortable with my video skills is an understatement…

I don’t say all that to brag, but so that you know I’m a video expert and that when I say Lon Naylor is the ‘King of Camtasia’ I’m definitely qualified to make that evaluation of Lon’s skills. Teri & I met with Lon at JVAlert in Philadelphia last month, and then after my speech there we all went to dinner to further discuss Internet marketing and affiliate marketing in general and using videos in particular. I was sufficiently impressed with Lon’s knowledge on the subject that I instantly asked him to present one of our PowerStart Webinars events on the topics of creating videos and using videos for online marketing and he agreed to creating a video tutorial webcast for you – the webinar tomorrow night is the result of that meeting.

About Lon Naylor…

Amongst his other activities online, Lon is the owner and operator of the Learn Camtasia blog and video training facility. While most marketers haven’t even upgraded to Camtasia 7 yet, Lon already has a coaching program for it! Lon regularly teaches marketers and product creators how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.

A 30-year veteran of the computer industry, Lon spent the last 10 years of his professional career during the decade of the 90’s as a senior engineer at Microsoft before ‘retiring’ in 1999 at age 41. There he specialized in high-level multimedia presentations where it was not uncommon for millions of dollars in revenue to be at stake.

His ability to take highly technical concepts and break them down into simple, easy to understand presentations and tutorials is a result of the years of experience gained in his long career working with companies like Honeywell, American Express, and the national labs at Sandia and Los Alamos.

As an extremely early adopter and evangelist of the Internet, he has long recognized and exploited its massive potential for delivering effective sales messages via video to a global audience.

As an authority on the Camtasia suite of video production software, he is a highly sought out resource and the ‘Camtasia go-to guy’ of many of the top internet marketing names such as myself, Willie Crawford, Ken McCarthy, Bob ‘The Teacher’ Jenkins, and many more.

Lon is on a mission to “Rid the world of lousy marketing videos” as he puts it, and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio. But his greatest passion remains in creating effective marketing videos and teaching others to do the same.

About the Webcast…

Video Marketing Today will be an hour or so of solid content – content you can put to use right now in your marketing and/or product creation efforts. Creating videos and using videos effectively will be just a part of the story, as Lon has promised to reveal secrets like the 3 common video marketing myths, the 5 common things you must NOT do with video and the 5 things you should be doing RIGHT NOW when creating videos and using videos in your marketing mix.

While we always hope to make these PowerStart Webinars recordings available to you after the event, we’re all all too familiar with the glitches that can crop up online, so I can’t guarantee the replay will be available – best be online at the webcast to be sure you don’t miss this powerful tutorial broadcast. At the end of the call both Lon & I will be available live to answer any questions you have about creating videos, using video promotions and creating video products, so you’ll want to be there during the live event anyway.

But as I said at the outset, the webinar broadcasting service only makes bandwidth available for the first 1,000 attendees, so be sure to register now and then arrive a few minutes early tomorrow night! Pay attention, take notes, ask your questions and you could be creating videos and using videos online like a true pro in no time – See you on the webcast!

Technorati Tags: video marketing webcast, video marketing webinar, video marketing, using videos, creating videos, Lon Naylor, Doug Champigny, PowerStart Webinars, PowerStart Marketing

The 6-Step Advanced Info Product Creation Formula

©2009 Doug Champigny. All Rights Reserved.

For Internet marketing and some affiliate marketing purposes alike, creating your own info products is a must. Internet marketers need their own products to brand themselves and aid their climb to expert status, affiliate marketers need products to use as ‘ethical bribes’ to get people to join their opt-in lists – and by using their own info products they get the added benefit of being able to distribute their affiliate links to more people through the content of the products they create.

This post will deal with the formula for those already adept at creating info products; for those just getting into the area I suggest you start with converting existing PLR products like those found at PLR Spectacular, Resell Rights Fortunes or Joel Osborne’s new PLR release Create Your Own Info Product if any copies are still available. With PLR products your research is already done, and the information is already organized into a viable flow – you just need to customize it from there. One of our signature products, The PLR Tutorial Videos teaches how to customize PLR e-books if you’re not sure of the best way to use them.

My Advanced Info Product Creation Formula

In one of my mentoring sessions this week, up-and-coming rising Internet marketing star Andre Arnett asked what my formula was for turning out e-products as quickly and often as I do. While I seldom publicly share information from my private mentoring, this is information that can benefit any mid-level to advanced online marketer, so I’ll make the exception…

1) Start with a niche or area of Internet marketing, affiliate marketing, etc, that already has a demonstrated popularity and demand for information. While finding untapped niches can be very lucrative, for fast production of info products stick to areas with a demonstrated market already in place – there’s a lot more readily available information to use in your research.

2) Do your keyword research, finding out what relevant keywords are being searched for and which of those terms are getting the highest bids at AdWords. While you would never put AdSense links on your salespage, keywords with lots of AdWords buyers, especially high-cost bids, are already making people money and getting them traffic – thus demonstrating the greatest interest.

3) Create your salespage for the as-yet-to-be-created info product, be it an e-book, videos, audios, etc. Focus your copy around what relief, i.e. solutions your product gives to the problems your prospects are facing. Stress the benefits, not the features of the product, and work your main keywords in liberally. Just be sure your main focus is on a smooth flow from start to order button, not on getting the very best SEO benefits from the page – always write for humans, not machines. Focusing on the SEO content will break the psychology of the sell – not something you want to do, even though you see that all the time online.

4) Review your salespage. Ask yourself if it describes a product you yourself would be panting to buy if it were priced at $97 or more. If not, add what you feel is missing to take it to that level and sell the ’sizzle’ even more. Is there ANYTHING you feel could be added to the product to make it even more of a no-brainer? Add it to your salespage then!

5) When you have a salespage that has you salivating to buy the product for $97 or $197, price it at $47 and put the salespage aside.

6) Now you have an outline for creating your new info product – it has to live up to every promise you’ve made on the salespage! Create the product and as you go, make note of any further information that comes to mind during the creation process. Once your product fulfills every single angle discussed on the salespage, use those new notes to add even more to it. Try to find at least 4 or 5 more important points, areas to cover and/or questions to answer and add them to your product.

Always keep in mind that the easiest way to create a strong market for
your next product is to really over-deliver on your current one!

Following those 6 steps fully will create a dynamite new product that really over-delivers – and as long as your actual knowledge of the subject is up to the task, you’ve created a masterpiece info product that can really help the people in your chosen target niche – one you’re proud to put your name on.

Does that mean you’ve just written a best-selling product that will propel you to the upper echelons and take you closer to your dream lifestyle? Unfortunately, no. Success of any given product online has less to do with the value of the content than with the sales funnel, affiliates, joint venture partners, release timing, bonuses, your opt-in list size and any myriad of other factors – factors way too numerous to cover in this post. Suffice it to say that a lot of garbage has sold well online and continues to sell today thanks to those factors while some really helpful gems twist on the vine, never really seeing the light of day.

What this product WILL do for you is show your expertise to those who DO read it, watch it or listen to it, and turn many of those into fans of your products, anxiously awaiting your next release. Once you have a product you feel is excellent, then focus on all those factors that make it sell better, from blogging, tweeting, article marketing and video submissions to firing up your affiliates and finding new JV partners willing to announce it to their own lists.

And while all that is in motion, start the 6-Step Advanced Info Product Creation process anew, getting your followup product ready to release as soon as sales plateau for your original release!

Technorati Tags: creating info products, creating new products, advanced product creation formula, Internet marketing, affiliate marketing, Internet marketers, affiliate marketers, advanced marketing tutorials

We’ve brought you a lot of PLR products lately, from us, Aurelius Tjin, Edmund Loh and the FreePLR event, so by now you’ve got some, maybe a lot, ready to convert to your own unique products, right?

Here’s something that will really help you with that:

E-Cover Black Pack – E-Covers Action Scripts.

Whether it’s an e-book, a report, audios, videos, programs or even memberships, there are action scripts in this bundle to help you create professional-looking covers – and you know how important e-covers are on any salespage! Now, when you change the name of any PLR product or create your own, you’ll be able to display the graphic e-cover as if you’d paid a pro to create it!

Check out all 35 Action Scripts in the E-Cover Black Pack Action Scripts Bundle.

Remember, action scripts require you to have Adobe PhotoShop to use them – but that’s a tool every professional Internet marketer needs anyway. And with these great action scripts, what you no longer have to give to graphic designers will cover the outlay for PhotoShop within 3 or 4 products anyway! So grab yours now from the E-Cover Black Pack Action Scripts Site.

Empowering YOU To Dominate 2009…

Doug Champigny
Internet Marketing with Doug Champigny

PS – Let’s make this an even sweeter download for you… The first 100 people to download this bundle from us will get the Master Rights thrown in too – so get your scripts, the MRR and the salespage right now from the E-Cover Black Pack Action Scripts Site.

Helping you succeed… DC.

Technorati Tags: e-cover graphics, professional e-covers, making e-covers, professional graphics, creating professional graphics, action scripts, PhotoShop action scripts, using action scripts, converting PLR, using PLR, making new covers for plr products

Hope you’re having an utterly fantastic day – you really do deserve it! After all, unlike most people, you’re busting it trying to make a better life for you and your loved ones, and striving to reach your dream lifestyle – Bravo!

We take great pride in knowing our recent plr releases will help a lot of people, hopefully you too, to take their online biz up a notch by giving them great products to brand themselves all over the Internet. The progression we’ve seen for most successful Internet marketers is:

Affiliate Marketing > Selling MRR Products > Converting & Selling PLR Products > Selling Their Own Products

But often the hardest transition is the one from using PLR to create your own products to actually creating your own products from scratch. But this new Product Creation Success guide, released just this morning, should be a big help there…

By now you know that our good freind and neighbour Joel Osborne created the graphics for our recent PLR launches. While we could easily do them ourselves, at our level there just isn’t time to do everything yourself, and Joel’s an expert at it. But what you may not know is that Joel is also an expert at product creation and, in fact, ran a membership site delivering new e-books to people for quite some time.

Today he released his newest e-book, Product Creation Success, and bundled it with Lightning Fast Product Creation Tactics and Info Product Creation Success, two other e-books on the subject by other authors. It’s a great package – the only mistake I think he made was setting the outlay too low – he’s giving all three e-books WITH MRR and salespages for each, for just $17 – I certainly would have asked more for so much valuable information. After all, if you don’t make enough money from your online efforts, how can you go on helping people online?

If you’re not already producing your own products, you NEED the Product Creation Success Package. If you are, you’ll WANT it both for review and for pointers you may have been missing out on til now. Either way, this is a must-have bundle – so download your Product Creation Success Package now!

Empowering YOU To Dominate 2009…

Doug Champigny
Follow Doug Champigny on Twitter

PS – There aren’t a lot of the PLR bundles left at the PLR Spectacular site – only 30 copies between the two bundles right now. If you STILL don’t have your copy, better grab yours today.

Helping you succeed… DC.

Technorati Tags: Product Creation Success Package, Product Creation Success bundle, Joel Osborne Product Creation Success, Joel Osborne e-books, Joel Osborne, Internet marketing