How To Make Recurring Internet Marketing Income From Non-Recurring Opportunities
©2009 Doug Champigny. All Rights Reserved.
There are a lot of people out there right now telling marketers and affiliate marketers to focus on membership sites so they make recurring income. While that is a great way to go, the advice is fairly misleading from an advanced Internet marketing viewpoint. While not true of every site, most can be turned into recurring income, even those that only offer one-time commissions.
How is this possible if the site doesn’t offer recurring income? Can you really turn it recurring anyway?
Of course you can, and you probably already know how to do it – it’s just that the water’s been muddied by those trying to sell you guides to building membership sites. Now there are some you can’t, or at least might as well not, turn recurring, like firesales, limited time offers and products bound to be outdated a month after their release. But just about any other site is worth the effort to make recurring if it’s good enough for you to promote in the first place.
You see, where people miss the point is that there are two ways to make recurring income from your efforts – the one everyone focuses on is sites, like membership sites or services, that charge a monthly fee and pay out month after month for as long as the person remains a customer. But because the people pointing that out are just trying to sell you a script or info on how to do that, they ignore the much bigger opportunity – making residual income by constantly referring new people to the site!
Now while you can do that by promoting a site or service non-stop, that certainly isn’t what I’m advocating here – you’d be limiting yourself far too much. To truly make it recurring income in the popular sense of the term, you need to make those recurring sales from your initial promotion, not from ongoing efforts.
And that’s where properly structuring your promotions come into play – use promotional strategies that keep sending targeted traffic to the site long after you’ve moved on another 5, 10 of 20 products. Start by setting up a site or blog to promote the product – remember, this works for your own products or affiliate marketing efforts equally. Populate the site with good solid info, either articles, videos and/or podcasts you’ve created yourself, had ghostwritten or created from related PLR materials. If you plan to be doing a number of promotions each year, get the free automatic blog installer from Alex Sysoef – not only does it make it push-button simple, it even installs the SEO plugins for you as well.
Next, set up a squeeze page offering an ethical bribe – a report or videos on the same or related topic in exchange for people opting in to your list. Write this report yourself or convert a PLR product that allows you to give away the converted PDF file – this way you start your promotions with a gift that has your links and recomendation for the product already embedded within it. For a great source of PLR products on a regular basis, check out Resell Rights Fortunes, the only PLR & MRR membership site that lets you search the product database by both niche and rights at once.
Next, set up an e-course on the topic in an autoresponder, and put the signup form on your new squeeze page so people downloading the gift are automatically added to that e-mail cycle. While every e-mail in the course should provide helpful, related information your prospect both wants and needs, each should also have at least one link to the product you’re promoting.
Now your new site is ready to promote the product on an ongoing basis – it’s ’set & forget’. All that’s left now is to drive traffic to it on the same basis. The first step has already been achieved – you’ve created your content-laden blog and optimized it for the best SEO rankings. Tweet it a few times to get traffic flowing to it, and e-mail your optin list to get them headed there too. Next, create 10 or 15 articles on the topic – convert posts you’ve already put on the blog, write new articles or again rewrite PLR articles.
Use those articles to create HubPages, Squidoo lenses and Google Knowls, and tweet those too – then submit your articles to article directories around the net, using your Author’s Resource Box to point people to your free download.
Now create 5-10 videos and 5-10 podcasts from a mixture of your blog posts and articles. Submit those to the appropriate directories as well, like YouTube, Viddler and iTunes. Once again, tweet these links as well.
With a bit of practice, all of the above will have taken you 3-4 days to complete. Pinging your blog and tweeting it has brought your site to the attention of the search engines, and while your ranking may not be great yet, you should at least be listed in Bing, Yahoo! and Google by this point.
Take one more day on the product, this time finding related blogs around the net to post comments to. This can be done as easily as entering [keyword] blog into the engines, replacing [keyword] with your appropriate keyword, of course. Do a similar search for each keyword your targeted a blog post around, and comment on the top 5-10 blogs for each, linking back to the specific blog page that targeted that keyword, not just to the blog URL.
This is a very important step, and the most commonly overlooked one at that. Don’t scrimp on it if you want to earn ongoing income from all this work – spend at least one, if not two days on it. And be legitimate in your efforts – read the blog post and make an intelligent and helpful comment on each. You’re not just looking for a backlink for the search engines here, you want people to recognize your expertise and click through to your site from that blog too. Besides, making garbage, spammy or generic comments won’t help – most pro bloggers will delete those rather than approve them, thuse making your effort a waste of time. Be legit or quit – it’s that simple.
When all of the above is done, if you’ve targeted the right keywords and done a good job on the rest of it, you’ll have built a machine that can keep funnelling in targeted prospects and passing them along to the salespage for quite some time to come. While ongoing sales aren’t likely to be as high as when you were actively promoting the product, that doesn’t matter – whatever sales it brings in are added to your earnings from your current efforts, and once you have a number of these in place your residual or recurring income can mount up to be a nice-sized bonus.
And if you tie this sytem into an offer that’s already offering recurring commissions, like Hosting, Services and Memberships, you can multiply your automated income that much more!
Technorati Tags: recurring income, residual income, online income, Internet marketing, affiliate marketing, online marketing, making money online, work-at-home
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