It’s time for the next event in our free PowerStart Webinars series, this time Video Marketing TODAY! with the ‘King of Camtasia’ Lon Naylor. It’s another live online webcast, this time at 8pm Eastern on Tuesday, June 8th. Attendance is limited to the first 1,000 people though, so be sure to register now…

Just glancing around this blog you’ll see I’m no stranger to creating videos or to using videos for marketing online. But what you may not know is I’m also a professional glamor videographer and the author of such e-books as “It’s You… Live!“, a guide to podcasting and vlogging (video blogging) and “Creating Your Own Videos“, a guide to creating your own video products to market online. I’m also the creator of various video tutorials such as “Converting PLR Videos” and the “PLR Tutorial” training videos. So to say I’m comfortable with my video skills is an understatement…

I don’t say all that to brag, but so that you know I’m a video expert and that when I say Lon Naylor is the ‘King of Camtasia’ I’m definitely qualified to make that evaluation of Lon’s skills. Teri & I met with Lon at JVAlert in Philadelphia last month, and then after my speech there we all went to dinner to further discuss Internet marketing and affiliate marketing in general and using videos in particular. I was sufficiently impressed with Lon’s knowledge on the subject that I instantly asked him to present one of our PowerStart Webinars events on the topics of creating videos and using videos for online marketing and he agreed to creating a video tutorial webcast for you – the webinar tomorrow night is the result of that meeting.

About Lon Naylor…

Amongst his other activities online, Lon is the owner and operator of the Learn Camtasia blog and video training facility. While most marketers haven’t even upgraded to Camtasia 7 yet, Lon already has a coaching program for it! Lon regularly teaches marketers and product creators how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.

A 30-year veteran of the computer industry, Lon spent the last 10 years of his professional career during the decade of the 90’s as a senior engineer at Microsoft before ‘retiring’ in 1999 at age 41. There he specialized in high-level multimedia presentations where it was not uncommon for millions of dollars in revenue to be at stake.

His ability to take highly technical concepts and break them down into simple, easy to understand presentations and tutorials is a result of the years of experience gained in his long career working with companies like Honeywell, American Express, and the national labs at Sandia and Los Alamos.

As an extremely early adopter and evangelist of the Internet, he has long recognized and exploited its massive potential for delivering effective sales messages via video to a global audience.

As an authority on the Camtasia suite of video production software, he is a highly sought out resource and the ‘Camtasia go-to guy’ of many of the top internet marketing names such as myself, Willie Crawford, Ken McCarthy, Bob ‘The Teacher’ Jenkins, and many more.

Lon is on a mission to “Rid the world of lousy marketing videos” as he puts it, and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio. But his greatest passion remains in creating effective marketing videos and teaching others to do the same.

About the Webcast…

Video Marketing Today will be an hour or so of solid content – content you can put to use right now in your marketing and/or product creation efforts. Creating videos and using videos effectively will be just a part of the story, as Lon has promised to reveal secrets like the 3 common video marketing myths, the 5 common things you must NOT do with video and the 5 things you should be doing RIGHT NOW when creating videos and using videos in your marketing mix.

While we always hope to make these PowerStart Webinars recordings available to you after the event, we’re all all too familiar with the glitches that can crop up online, so I can’t guarantee the replay will be available – best be online at the webcast to be sure you don’t miss this powerful tutorial broadcast. At the end of the call both Lon & I will be available live to answer any questions you have about creating videos, using video promotions and creating video products, so you’ll want to be there during the live event anyway.

But as I said at the outset, the webinar broadcasting service only makes bandwidth available for the first 1,000 attendees, so be sure to register now and then arrive a few minutes early tomorrow night! Pay attention, take notes, ask your questions and you could be creating videos and using videos online like a true pro in no time – See you on the webcast!

Technorati Tags: video marketing webcast, video marketing webinar, video marketing, using videos, creating videos, Lon Naylor, Doug Champigny, PowerStart Webinars, PowerStart Marketing

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Affiliate Silver Bullet (ASB) launches at noon Eastern on Thursday, April 29th, 2010 – about 14 hours from now as I write this post. And it really couldn’t come at a better time for the affiliate marketing world…

Affiliate marketing, and Internet marketing in general have both changed majorly as a result of the global recession. While there is still plenty of money to be made with online marketing, it definitely takes more time and effort to truly succeed online compared to just a couple of years ago.

In my own case, the month between my last post and this one is by FAR the longest break in my blogging since 2004. But don’t take that as a sign I’ve been idle – after speaking at Mark Hendricks’ Internet Super Stars Conference in Orlando Florida in January we launch our PowerStart Internet Marketing coaching program in February and our Affiliate Marketing PowerStart coaching program at the start of April. So not only am I tied up on coaching calls every Monday & Wednesday night, but the Internet marketing coaching program alone required the time for me to create over 1.5 GIGS of training videos to supplement the webinars!

Then, as you saw in the last post we were heavily involved in pushing the Tweet Traffic Rush launch last month and this month the pre-launch for tomorrow’s Affiliate Silver Bullet opening.

And May looks no less hectic – including a new launch from Jeff Dedrick and a quick trip to Philadelphia where I’ll be speaking at Ken McArthur’s JVAlert Live! seminar, which runs May 14th to 16th.

So why do I say this launch comes when needed most? Because a service like Affiliate Silver Bullet is one more opportunity to add additional income streams where most of the work is already done for you…

Like myself, many of this blog’s community jumped all over ClickBank Pirate when Cindy and Soren launched it last year, and I’m pleased to say it made me money both during the launch and every single month since then. If you missed it, CB Pirate is a service that creates a new site for you to promote each month with a video squeeze page and free report to give away. Once a prospect downloads the report they’re placed in an autoresponder series that promotes one ClickBank product in the same niche as they’re free report. So literally all you do is drive traffic to your squeeze page each month and their pre-made system takes over from there to make the sale for you.

Affiliate Silver Bullet is much the same, but with one major difference. If there was any flaw in the CB Pirate service it was that you don’t own the list it generates – since people opt in to the system’s autoresponder, the list stays there, not under your control. That’s great for selling that product, but you then don’t have access to them to sell additional products, promote your own sites, etc.

Bearing that in mind, Cindy & Soren have addressed that issue in this new launch… With the sites from Affiliate Silver Bullet you have your choice of leaving it all hosted and automated by them, or downloading the materials and putting hem on your own site, thus using YOUR autoresponders and leaving the resulting list in YOUR control!

At least in my humble opinion, I now have the best of both worlds – when I’m really busy elsewhere I can just leave things as they are and simply drive traffic to my CB Pirate and ASB squeeze pages each month, and when I have more time can set up a month’s ASB package on one or more of my 150+ websites and use it as a lead generator as well as a profit center.

If it goes as I expect it will, this will be one more tool in my affiliate marketing arsenal that brings in long-term results – check out www.Affiliate-Silver-Bullets.com yourself right now and see if it can be a big help to your efforts too!

Technorati Tags: Affiliate Silver Bullet, Affiliate Silver Bullet launch, Affiliate Silver Bullet explained, ClickBank Pirate, affiliate marketing, PowerStart marketing coaching, PowerStart Marketing, JVAlert Live, Doug Champigny

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PowerStart 2010: Little Steps To Big Internet Marketing Profits

©2009 Doug Champigny, DougChampigny.com. All Rights Reserved.

Internet marketing has evolved into quite the beast, hasn’t it? Blogging, salespages, squeeze pages, OTO’s, download pages, contact desks, PLR, web 2.0, social networking, teleseminars, webinars, podcasts, videos, e-courses, e-zines, affiliate programs, interviews, seminars, conferences, masterminds, cruises, bootcamps, joint ventures, membership sites, mentoring, coaching… All a part of Internet marketing as we head into the new decade. And that doesn’t include the higher-end strategies like telemarketing, direct mail & postcard marketing, advertising, infomercials and other offline tie-ins.

As professionals, the small group of us who have been working online full-time since the mid-nineties often marvel at the changes and wonder why we never seem to get everything done that we had planned to… Well no wonder – just go back and re-read that list! Without an ever-expanding staff or team of outsourcers and virtual assistants (and the related overhead), no one can even try to keep up with it all… We have to pick and choose what we think is the best use of our time and money based on our individual Internet marketing business and our overall online presence.

But stop and think for a moment about the poor newbie just starting into the industry… We’ve learned each new technology or strategy one by one as they came along, adding to our empirical knowledge of the beast. And watching our industry grow, nurturing it along from it’s first few wobbly steps and through it’s infancy has been a logical, if somewhat trial-and-error, process for us all, with each new piece either fitting into a slot in our existing operations or replacing a worn-out strategy (remember FFA pages? LOL)

To those first dipping their toes into the murky waters of Internet marketing today, the cacophony of options is deafening – and further amplified by the dozens or even hundreds of e-mails they receive all telling them they have to do this, that and the other thing – most contradicting each other and often even themselves! Worse yet, almost every one of those e-mails extols the ease of getting rich quickly with Internet marketing – a lie that simply sharpens the blade as the fear of failure hangs over them like the sword of Damocles. ‘Analysis paralysis’ sets in as they try to see how it all fits together and judge whom to follow, whom to trust and whom to disregard from the barrage of pitches they face daily.

Between the fear of failure, analysis paralysis and all the technologies and strategies, is it any wonder that 98.5% will never make money online, or that only about .5%, if that, will go on to earn a living from Internet marketing? Yet it certainly doesn’t have to be that way…

While our egos may not like to admit it, those of us at the top of the game know that none of what we do each day is rocket science. While we’re constantly refining our techniques and trying to uncover profitable new strategies, these are just degrees of advancement – the basic steps we take each day are not complex. The trick to helping more neophyte marketers succeed is to guide them as they learn the business the same way we did – one step at a time.

If you’re an internet marketing newbie, don’t try to digest it all at once – and don’t feel any pressure to make money fast online. It’s not the right milieu for you if you’re under the gun to raise your rent money or stave off foreclosure – spend your time finding part-time work and dig yourself out of that hole, then turn to Internet marketing as a way to supplement your income or secure your future long-term instead.

Then as you foray into the fray, trial-and-error will be your steed, focus and action your weapons. Yes, you have a lot to learn, and you’re going to make mistakes both big and small. We all do. Live with it. You can minimize your mistakes, both in number and severity, by hiring a good mentor and following their advice to a ‘T’ until you’ve achieved a modicum of success online. Until then ignore conflicting advice – most pros will never intentionally mislead you but there are many paths to success online and trying to follow a number of different systems will overwhelm and confuse you. Just pick one proven path and walk it til you know the business better and have regular income coming in from it.

Start by setting up a blog, an e-zine and a squeeze page to get people onto your new list. Give yourself a week – two at most – to get that much done. Don’t do anything else til those are prepared – learn how to do them and get them completed. That is all you need to get your toe in the door, and it’ll help train you to take focused, concentrated action on the tasks at hand while blocking out the rest of the noise that’s part and parcel of the Internet marketing arena.

From that point forward learn to use the social media and web 2.0 sites to drive traffic to your blog and your squeeze page and you’ve set the wheels in motion… Whether you choose to start into affiliate marketing, resell rights marketing or creating your own products from that point on is up to you – consult your mentor on the best path based on your talents, goals and aspirations. But those first small steps – setting up your blog and starting your e-mail lists – will provide the solid foundation you need from this day forward – and do wonders for your confidence and pride in a job well done!

About The Author…

Doug Champigny is a world-famous Internet Marketing mentor and speaker and a recognized super-affiliate who has been online full-time since 1996. Be sure to visit his DougChampigny.com Internet Marketing Blog, his Captain-Affiliate.com Affiliate Training Blog and to follow Doug on Twitter!

Technorati Tags: Internet marketing, start Internet marketing, Internet marketing advice, help for newbies, online success tips, making money online, mentoring

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Shut Up, Buck Up, Buckle Down and Get On With It!

©2009 Doug Champigny. All Rights Reserved.

Yes, that’s my new mantra for going forward with our Internet marketing for 2010 – Shut Up, Buck Up, Buckle Down and Get On With It! Harsh maybe, but it fits the times…

I’m not any sort of licensed financial adviser, accountant or lawyer, so this isn’t a professional take on the economy. But after being in business for over 35 years, I feel I’ve learned to spot trends and many of the ‘behind-the-scenes’ plays in the economy. And it’s lead me to a nasty conclusion…

I’m starting to think that what we’re seeing at the moment ISN’T merely a recession – it’s the new reality. Think about it for a moment…

The Dow is back above 10k, the TSE is back over 11k; in many cases corporate profits are back where they were, and big financial companies now have their ownership in fewer hands – in short, the rich and the poor are back where they were, and power & money are concentrated in fewer hands now.

That leaves the middle class – leaves them in tatters. Companies have shed over 1 million jobs in North America – so their costs dropped more than their sales, leaving them in profit and a million people out of work. In January or February a Macleans Magazine poll showed 80% of Canadian respondents expected to be with the same company until retirement – don’t think this is what they meant though…

I don’t want to dwell on the negatives, though, so let’s just sum it all up – what we’ve really seen is the biggest transfer of wealth in recorded history, with over $750 BILLION in taxpayers’ money being shifted to the pockets of rich shareholders. And to my mind, that’s just too big a drain on the middle class for the economy to rebound in the near future, if at all.

And worse yet, the public spirit has been broken by it all, as evidenced by the legislation and taxes Canada & the US have pushed through with almost nary a peep out of the public…

But I digress… Whether you believe what I do or think it’s a recession we’ll bounce magically back from through brilliant government maneuvering or corporate generosity, no one can deny that the playing field has changed – and that some changes are warranted in the way we do business online. While I don’t think we’ve yet to hit the ‘Golden Age of Internet Marketing‘, I do think work-at-home professionals need to kick it up a few notches to get back to what they were earning a year ago, and even more if they want to achieve their dream lifestyle.

And that’s what lead me to decide it was time for me to ‘Shut Up, Buck Up, Buckle Down and Get On With It!’ Does this mean more time and effort is now required to make it online? In some cases, yes – Internet marketers who have been coasting for the last few years on their achievements 5 years ago will now be left behind if they don’t take action. Those who made their name just on one or two big JV launches might actually have to work now too…

Not all will be able to adjust quickly enough – and many who already made a fortune online will decide it’s time to retire or look for profits offline instead. Witness the number of ‘Gurus’ that have recently told their lists they’re now going to be pursuing other avenues – or have suddenly just disappeared. Or those you hadn’t heard from in months who now suddenly bombard you every time there’s a new launch.

But all is not bleak – the leaderboards are populated with a lot of new names these days, alongside a few of us who have already begun changing our style. They’ve come up through the ranks quickly this year, and what separates them most from the old guard is their focus on list-building. Yes, everyone talks list-building, but most have let it slip a lot in the last few years as their increased income made it less necessary to keep hustling so crazily. Not these new leaders – these guys & gals are ad swapping and pushing giveaways like mad to build their lists.

And therein lies one of the keys to protecting our income online – all things being equal, doubling the number of targeted prospects on your opt-in lists should double your sales. You may need more than double or less to maintain and build your income from your Internet marketing business, but you won’t find out unless you start building it full-speed again, like you were when you first started online.

So that’s one way to protect your income and grow your online business without needing to put in more hours and effort – do an audit on your current time usage, and switch the time you’re already using on less profitable efforts to using it to find creative ways to get more targeted prospects onto your lists and into your profit funnel… It takes no more effort to broadcast your e-zine to 20,000 than to 10,000 – and if you’re using a service like the autoresponders at Hosting4Marketers.com it doesn’t even cost any more.

A second way to put that under-productive time to better use is to test and tweak your salespages a la Marlon Sanders – test out 2 or 3 different headlines for a bit, then stick with the one that converts best, and use it with 2 or 3 different body styles – graphics vs no graphics, paragraphs vs bullet points, video vs no video, etc. Again, stick with the winner. Upping your conversion rate from .5% to 1% or from 2% to 4% may not sound like a big deal, but it doubles your sales and profits without any additional ongoing efforts!

A third way to boost your Internet marketing profits is to use that time to get more targeted traffic to your sites, salespages, blogs and affiliate links. If you are converting 1% of 500 visitors a day, your profits double when you convert 1% of 1,000 visitors a day, right? All that changed was how many targeted prospects landed on the page you wanted them to…

Sure, everyone claims to be great at driving traffic – right up til I ask them what SEO tweaks they’ve done in the last month, when they last wrote and submitted an article, how many podcasts they have in the iTunes directory or how many video hosting sites they have videos on…

Without even giving up all of our secrets, Willie Crawford and I spent over 3 hours teaching people 15 different ways to drive more targeted traffic for free – how many of them are YOU currently using? Think you’ve covered all the bases for driving traffic? Then when was the last time you did keyword research before writing your next blog post to be sure it would pull all it could?

There are a lot more ways you can double your results, but those three are the simplest and most likely the ones you already know but have slacked off on… Me? I intend to do all 3 and a lot more – but focus on one til it’s accomplished, then the next, then the next. The multiplier effect to doing all 3 will be more than enough to make it all worthwhile and keep our online business growing… The biggest accomplishment will be in automating the tasks so they continue to pull results while I go on to the next technique.

One final tip – get all the free education you can on every aspect of the business, use free resources marketers like Jeff Dedrick, Mike Filsaime and Lee McIntyre are offering, and get to every live Internet marketing event you can, both for the content and for the networking, which is often more immediately profitable than the sessions!

And if you want more direct help from me personally, introduce yourself to Teri & me at Mark Hendricks’ Internet Super Stars Conference in Orlando, Florida in January 2010… I’m both speaking and running a hands-on workshop at that event – my topic? PowerStart 2010! Think that fits?

Even if you can’t make the event, grab a free membership at Mark’s site and listen to the recorded interviews Mark did with each of the speakers – it’s like getting a mini-version of the event for free!

And please, re-tweet this post and leave your comments below – Thanks!

Technorati Tags: online success, running a business online, making money online, surviving the recession, PowerStart 2010, speaker Doug Champigny, Mark Hendricks, Jeff Dedrick, Mike Filsaime, Lee McIntyre, Marlon Sanders, marketing mentor Doug Champigny, Internet marketing, affiliate marketing, work at home

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How To Choose An Internet Marketing Mentor Or Coach

©2009 Doug Champigny. All Rights Reserved.

[Continued from Learning From Your Mistakes... ]

In the last post you read about the simplest of follies – making mistakes you could easily avoid by having a mentor to guide you through the pitfalls and landmines of Internet marketing and affiliate marketing. But that begs the question of how to choose the right mentor or coach for YOU and YOUR online business…

To the uninitiated, this seems like a simple question to answer – just do a search for ‘Internet Marketing Mentor’ or ‘Affiliate Marketing Mentor’ on Google, check the first few results and choose one, right?

When you’ve been online long enough you’ll run into dozens, possibly thousands of people who have paid for coaching and still haven’t made a dime online. Sometimes it’s because they got good advice and didn’t follow it, but more often than not they picked the wrong mentor – either someone who wasn’t truly qualified or someone who just wasn’t a good coach for them personally…

So how does one know? First, look at what the person DOES, not what they say…

Have they released a new product in the last 6-9 months? The Internet marketing game evolves faster than just about any other, and a launch a year ago doesn’t mean the person still knows the current state of the biz. Far too many ‘gurus’ out there have been riding on their laurels for 3-5 years, and still teach what worked back then. Ignore their reputation as a big dog and look at what they have that’s CURRENT.

Have they released products on all or most areas of the business over time? Most Internet marketing gurus made their reputation on just one area of the business – so what qualifies them to teach you the other parts? Make sure the mentor you choose is experienced and knowledgeable in all areas of Internet and affiliate marketing before forking over your hard-earned cash…

Don’t be fooled because someone has had a big launch, no matter how successful that launch. Here’s a scenario that DOES happen, one most newer marketers are unaware of… Someone with a few connections in the business, or who has met a few big dogs at a convention and picked their brains, digs into their savings and pulls out $20,000.

They then hire a programmer to create a new-fangled bit of software that either automates a task currently done manually or simply makes a few tweaks to improve existing programs. Next they hire a writer to ghostwrite a report and an e-book on the same or closely related topics, then to follow those up with a series of articles and blog posts. A web designer builds the sales page, squeeze page and blog theme, and someone is paid to start submitting the articles and posting the blog posts.

To that point they’ve used about $7,500, so next they hire an SEO person to tweak the site and blog, handle the Web 2.0 sites and blog commenting, and see that the site starts getting a lot of traffic. In the meantime a JV broker is enlisted to get as many JV partners on board as possible for the launch, and since most JV Brokers work on commission, the remaining $10,000 can be used for JV prizes to attract the top affiliates and JV partners.

Then launch day comes and it’s a hit, doing $100,000 or more in sales in the first week alone, and the person is hailed as a marketing genius and joins the speaker circuit as a big dog, where their reputation continues to grow…

But wait a minute… What does this person know about any of this? Only how to arrange it if you already have a ton of money and get everyone else to do the work – they don’t even need to know squat about what their product DOES! Now they have this big reputation, no way to continue other than to repeat it all… Or to use their current popularity to launch a coaching program!

So when hiring a mentor, make sure they’ve had products in various areas of the business, that they’ve been online a fairly long time, and that their experience is current. Since affiliate marketing is an important part of most online marketers’ incomes as well, watch to see if you see them on various leaderboards in the big launches, too. It’s amazing how many people claim to be affiliate marketing experts, or super-affiliates, yet you never see their names crop up in the big launches…

I can hear the howls of protest already – many super-affiliates claim, some rightly so, that they make their money in the niches, away from the Internet Marketing big leagues… Maybe so – but if you were looking to become a great driver, do you want a local teen instructor or a NASCAR or Formula One pro? Marketers go to the niches because it’s easier, with less competition – and they tell you so right up front! Wouldn’t you rather follow the advice of someone not afraid to battle it out in the trenches, someone who’s doing well in the biggest of battles?

And finally, here’s a tip you probably won’t see elsewhere… Try to find a mentor with considerable offline experience in marketing as well – preferably advertising or direct mail marketing. While it’s true the tools are different online, almost every innovation to hit Internet marketing and affiliate marketing come from the offline world – and online marketing is still years behind in that arena.

Think about that for a moment… E-zines are just the online version of direct mail or direct response advertising, free reports are just glorified brochures, driving traffic has always been the mandate of advertising agencies and corporate advertising departments… Even affiliate marketing itself is just the online version of commission sales!

And what about the new, hot system being touted as a breakthrough? Give a free gift to get them to buy something small, then contact them again and again, each time pushing something a bit bigger and a bit more profitable? If you were around in the 1990’s online, when Jimmy D Brown first started that part of our biz, you’ll remember he modeled it exactly on the Sears Portrait Studios system, that started by offering a free keychain and a year later had sold you $350 worth of prints, remember?

That’s why the biggest in there field online have strong offline experience too – Jay Abraham is a top marketing consultant, Carl Galletti is the top copywriting consultant and Michael Masterson is the mentor to the biggest online marketing entities…

Now unless you have EXTREMELY deep pockets you won’t be able to hire those three as mentors until you’re already making millions online, but you get the idea – and you can get their e-zines, which will help you see the bigger picture. That won’t replace your need for a pro to guide you, but the knowledge you glean from them sure won’t hurt, either!

To finish off this report that started as a blog post (LOL), let me add one intangible that you have to heed as well – make sure your personality and your mentors mesh well. Try their e-zine for a bit to see if you like their style, and trade e-mails with them asking exactly what they include and don’t include in their mentoring. Before long you’ll know if it’s a good fit…

Don’t kid yourself about it – be honest with the person and yourself about your current abilities, how much you’re willing to invest in both time and effort AND cash, and what your true goals are online. Be sure the person knows all of this and agrees it’s a good fit for their program. Then live up to everything you claimed, and make them live up to their promises too. Very few coaching or mentoring clients put in the effort they promise to, so by walking the walk to match your talk you’ll stand out – and no doubt get even more help and guidance than you’re paying for!

So be sure to choose your Internet marketing mentor wisely, that there credentials are what you need, that your personalities match sufficiently and that you heed and follow their advice to a tee – and give 110% to the task at hand. You’ll not only rise through the Internet marketing ranks quickly, but you’ll make a lot more than you’re planning to if you get it all right, right from the start!

Technorati Tags: Internet marketing mentor, affiliate marketing mentor, marketing mentor, coaching, hiring a coach, online coaches, succeeding online, online success, growing a business, business help

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How To Make Recurring Internet Marketing Income From Non-Recurring Opportunities

©2009 Doug Champigny. All Rights Reserved.

There are a lot of people out there right now telling marketers and affiliate marketers to focus on membership sites so they make recurring income. While that is a great way to go, the advice is fairly misleading from an advanced Internet marketing viewpoint. While not true of every site, most can be turned into recurring income, even those that only offer one-time commissions.

How is this possible if the site doesn’t offer recurring income? Can you really turn it recurring anyway?

Of course you can, and you probably already know how to do it – it’s just that the water’s been muddied by those trying to sell you guides to building membership sites. Now there are some you can’t, or at least might as well not, turn recurring, like firesales, limited time offers and products bound to be outdated a month after their release. But just about any other site is worth the effort to make recurring if it’s good enough for you to promote in the first place.

You see, where people miss the point is that there are two ways to make recurring income from your efforts – the one everyone focuses on is sites, like membership sites or services, that charge a monthly fee and pay out month after month for as long as the person remains a customer. But because the people pointing that out are just trying to sell you a script or info on how to do that, they ignore the much bigger opportunity – making residual income by constantly referring new people to the site!

Now while you can do that by promoting a site or service non-stop, that certainly isn’t what I’m advocating here – you’d be limiting yourself far too much. To truly make it recurring income in the popular sense of the term, you need to make those recurring sales from your initial promotion, not from ongoing efforts.

And that’s where properly structuring your promotions come into play – use promotional strategies that keep sending targeted traffic to the site long after you’ve moved on another 5, 10 of 20 products. Start by setting up a site or blog to promote the product – remember, this works for your own products or affiliate marketing efforts equally. Populate the site with good solid info, either articles, videos and/or podcasts you’ve created yourself, had ghostwritten or created from related PLR materials. If you plan to be doing a number of promotions each year, get the free automatic blog installer from Alex Sysoef – not only does it make it push-button simple, it even installs the SEO plugins for you as well.

Next, set up a squeeze page offering an ethical bribe – a report or videos on the same or related topic in exchange for people opting in to your list. Write this report yourself or convert a PLR product that allows you to give away the converted PDF file – this way you start your promotions with a gift that has your links and recomendation for the product already embedded within it. For a great source of PLR products on a regular basis, check out Resell Rights Fortunes, the only PLR & MRR membership site that lets you search the product database by both niche and rights at once.

Next, set up an e-course on the topic in an autoresponder, and put the signup form on your new squeeze page so people downloading the gift are automatically added to that e-mail cycle. While every e-mail in the course should provide helpful, related information your prospect both wants and needs, each should also have at least one link to the product you’re promoting.

Now your new site is ready to promote the product on an ongoing basis – it’s ’set & forget’. All that’s left now is to drive traffic to it on the same basis. The first step has already been achieved – you’ve created your content-laden blog and optimized it for the best SEO rankings. Tweet it a few times to get traffic flowing to it, and e-mail your optin list to get them headed there too. Next, create 10 or 15 articles on the topic – convert posts you’ve already put on the blog, write new articles or again rewrite PLR articles.

Use those articles to create HubPages, Squidoo lenses and Google Knowls, and tweet those too – then submit your articles to article directories around the net, using your Author’s Resource Box to point people to your free download.

Now create 5-10 videos and 5-10 podcasts from a mixture of your blog posts and articles. Submit those to the appropriate directories as well, like YouTube, Viddler and iTunes. Once again, tweet these links as well.

With a bit of practice, all of the above will have taken you 3-4 days to complete. Pinging your blog and tweeting it has brought your site to the attention of the search engines, and while your ranking may not be great yet, you should at least be listed in Bing, Yahoo! and Google by this point.

Take one more day on the product, this time finding related blogs around the net to post comments to. This can be done as easily as entering [keyword] blog into the engines, replacing [keyword] with your appropriate keyword, of course. Do a similar search for each keyword your targeted a blog post around, and comment on the top 5-10 blogs for each, linking back to the specific blog page that targeted that keyword, not just to the blog URL.

This is a very important step, and the most commonly overlooked one at that. Don’t scrimp on it if you want to earn ongoing income from all this work – spend at least one, if not two days on it. And be legitimate in your efforts – read the blog post and make an intelligent and helpful comment on each. You’re not just looking for a backlink for the search engines here, you want people to recognize your expertise and click through to your site from that blog too. Besides, making garbage, spammy or generic comments won’t help – most pro bloggers will delete those rather than approve them, thuse making your effort a waste of time. Be legit or quit – it’s that simple.

When all of the above is done, if you’ve targeted the right keywords and done a good job on the rest of it, you’ll have built a machine that can keep funnelling in targeted prospects and passing them along to the salespage for quite some time to come. While ongoing sales aren’t likely to be as high as when you were actively promoting the product, that doesn’t matter – whatever sales it brings in are added to your earnings from your current efforts, and once you have a number of these in place your residual or recurring income can mount up to be a nice-sized bonus.

And if you tie this sytem into an offer that’s already offering recurring commissions, like Hosting, Services and Memberships, you can multiply your automated income that much more!

Technorati Tags: recurring income, residual income, online income, Internet marketing, affiliate marketing, online marketing, making money online, work-at-home

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Wow – What a call! The Top Traffic Tips Simulcast promised 2 hours of powerful tips on how to drive traffic to your sites and affiliate links, tips derived from the 25 years of combined experience Willie Crawford and I have in driving targeted traffic to our sites, blogs, salespages, squeeze pages and affiliate links.

But as you may have guessed, the rare opportunity for 2 6-figure online marketers to grill each other on traffic generation strategies couldn’t be stuffed into just two hours – even with us trying hard to respect the value of people’s time, the call went on for over 3 hours! And the content was superb if I do say so myself – over 100 people were still listening live by the end of this marathon event!

During the course of the call we covered FOURTEEN ways to drive massive amounts of highly-targeted traffic anywhere you want them to go online, teaching you how to build your lists, make more sales online and make more money with your affiliate marketing.

No single skill in Internet marketing is more valuable than the ability to motivate massive numbers of potential buyers to take action and click through to the products, services and affiliate opportunities you want them to see, because without tons of targeted traffic you can’t make more sales, make more money or even build your lists big enough to join us in the ranks of Internet marketing’s top earners nor achieve our super-affiliate status…

And no stone was left unturned… Willie even let the cat out of the bag on which ONE resource he uses to make his article marketing, podcasts, videos and press releases distribution push-button simple, and the service he uses to turn audios into PDF e-books to market online! We covered what’s working best RIGHT NOW to drive people to sites, and I even let a few tips slip about the most common mistake people are making when using Web 2.0 sites like Squidoo, Hub Pages and Google Knol in their marketing mix…

There’s good news for those who missed the call, though – the entire event, including the Q&A at the end of it all, was recorded and we’ve made the recording and transcribed PDF of the call available for you to learn from – or even to put online and sell yourself if you choose to pick up the Standard Resell Rights to this Top Traffic Tips bundle.

Imagine for a minute what it would cost you to get either of us to sit down with you and teach you our traffic generation secrets for 3 hours – you’re talking 4-figures for either of us. Then imagine what it would be like to get both of us to coach you – assuming you could find a time when our schedules match up again, and remembering we live 1,500 miles apart!

That gives you a better idea of how rare training like this is, and how valuable the information in it can be if you learn from it and take action using what you’ve learned.

Do yourself a big favor – If you’ve not already making 6 figures a year online or more, head on over and check out the details of the product – you’ll be amazed at how much we packed in there, and how much you can get out of it! Whether you want a copy just for your own use or want to sell this powerful product yourself, secure your copy right now from the Top Traffic Tips website and kick-start YOUR climb to the top of Internet marketing success!

Technorati Tags: website traffic, targeted traffic generation, top traffic tips, Willie Crawford, Doug Champigny, training calls, teleseminars, audio products, Internet marketing training, affiliate marketing help, marketing tips

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The Number-One Way To Make Money Online

©2009 Doug Champigny. All Rights Reserved.

Traveling around North America speaking at Internet marketing and affiliate marketing seminars and conferences, the most common question I’m asked is ‘What’s the best way to make money online?’. It’s also one of the most common threads in forums, at social networking sites and throughout the blogosphere.

And after being online full-time for more than a dozen years, I’ve seen that question answered just about every way, except maybe the right way. While marketers talk about e-mail marketing, Internet marketing, affiliate marketing, blogging, using resell rights, doing podcasts, video marketing, teleseminars, taking offline business online and the like, they’re missing the real point.

Yes, each of those is a way some people have made a lot of money online, and yes, they’ll continue to be good ways to build a work-at-home business. But there’s a common thread running through them all – a skill that truly is the key to making money online. Looking at that list, can you tell what it is?

To truly make money online, the really big money, with any of the above you have to be able to put your offers, products, services and/or affiliate links in front of a targeted audience. Just like a retailer in the offline world – if their store is in a small rural area there’s little chance they’ll have the sales of one in the big metropolitan areas.

So when you boil it all down to basics, the number one way to make money online is to learn how to drive traffic – targeted traffic – to your sites, your squeeze pages, your salespages, your blogs and your affiliate links. Targeted traffic just refers to people already interested in the areas you operate in, who are therefore more likely prospects for you than the general public. Untargeted traffic just chews up your bandwidth without adding to your bottom line, so learn how to target your traffic generation right from the start. It takes a lot of effort and continuous learning to become a traffic master, but those who have achieved that lofty status seem quite pleased that they put the time in to become experts.

Once you’ve mastered the skills involved in driving massive targeted traffic online, you can direct it any area of the business you choose to attack in your marketing campaigns. And best of all, most of the current methods to effectively drive visitors to sites are either free or low cost, like writing and submitting articles and press releases, authoring blogs, Web 2.0 sites like Squidoo, Hub Pages and Google Knol, social networking sites like Twitter and LinkedIn and so many more.

So if you’re considering a work-at-home business using the Internet, a full-time career as an Internet marketer or affiliate marketer or even just promoting an offline business online, do what you can to learn the legitimate, professional techniques to drive targeted traffic to your offers – and keep learning as much as you can about it as your business grows!

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About The Author:
Targeted traffic expert Doug Champigny is a well-known Internet marketing mentor, coach and speaker. For more on Doug, visit his Internet Marketing Blog. For more advice from Doug on driving targeted traffic, visit his Top Traffic Tips website.

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Technorati Tags: online success, making money online, promoting offline businesses, Internet marketing, affiliate marketing, running an online business, traffic generation strategies, marketing strategies, making money

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In yesterday’s post I mentioned the interview I’d done with Carl Galletti about the huge PLR sale he has on right now at his Product Source Goldmine event. It’s only on for 2 weeks, with 2 price increases during that time, so I had to rush this to you:

Carl Galletti’s Product source goldmine is the biggest PLR event so far this year, with over 790 megabytes of PLR in the bundle – and Carl reveals a couple of great secrets about what you’re getting in the interview – be sure to listen all the way through for the big news at the end – then scoot on over to his massive PLR Sale site to see if you’re still in time to get your copy!

Technorati Tags: Carl Galletti interview, Doug Champigny interview, Carl Galletti audios, Doug Champigny podcasts, PLR sales, PLR, Product Source Goldmine

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Hope your day is off to a great start – and that you’re making it a profitable one… A couple of quick notes for you today, so please take a minute to read right through – there’s even some great new bonuses for you!

List-Building Guide A Big Hit!

First up – response to James Penn’s list-building book yesterday was incredible, as dozens rushed to his site to grab the report – guess it’s time I put together an Advanced List Building System for you – watch for that later in the summer… But for now, be sure to pick up this powerful starter guide while it’s just $10 – download James Penn’s list-building guide now!

790 Megs Of Premium PLR!

I did a great interview with Carl Galletti last night and had hoped to have it ready for you this morning – Carl revealed some astonishing info about his massive PLR sales event on now – will try to rush that together for you in time for tomorrow, as it turns out the package is even better than I thought but the cost is going up in a few days…

How Marketing’s Big Dogs Got That Way!

OK – the bonuses I mentioned above are for you when you get Ian del Carmen’s new Rags To Dot Com Riches bundle that details how a lot of the big dogs got to that level; Ian buzzed me last night to say I could give you these new bonuses with your order:

5 New Bonuses From Ian del Carmen

That page just shows the 5 bonuses – hit the ‘Tweet This’ link at the bottom of the page, then the link to see the bundle itself…

Power Tip: The bonuses are yours if you take the full bundle – but if it’s a bit pricey for you, there are a series of other pages you’ll see when you go to exit the site, each with a different subset of the whole package, ranging from $47.00 down to free. Best idea is to take the full package and get the 5 bonuses, but if it’s too big a stretch right now, take one of the smaller packages.

Empowering YOU To Dominate 2009…

Doug Champigny

Join Willie Crawford & Me Live Today!

PS – If you’re going to be online today at 3pm Eastern, noon Pacific, come join Willie Crawford and me on Willie’s BlogTalkRadio show where we’ll be discussing my Advanced Twitter Marketing System. That’s 3pm Eastern today at Willie Crawford’s BlogTalkRadio Show.

See you there!

Technorati Tags: list building, PLR sales, Internet marketing big dogs, James Penn, Carl Galletti, Ian del Carmen, Willie Crawford, Doug Champigny

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