A Pretty Good Podcast Is All You Need – A Podcast How-to

©2010 Doug Champigny – http://dougchampigny.com

A pretty good podcast, or really a succession of pretty good podcasts, is all you need to attract an online audience. But just what does a ‘pretty good podcast’ entail?

First, let’s look at how to make a podcast. A podcast is just creating MP3 files from your audios – it can be you reading an article, giving advice, teaching how to do something or an audio recording of a teleseminar or webinar you did. If you’ve been creating MP3 audios and putting them on your blog, you’re already a podcaster whether you knew it or not.

So don’t be frightened of becoming a podcaster, especially since you don’t have to get it perfect – a pretty good podcast will see you through. Your best podcasts will be the ones that deliver the most information, information helpful to your target audience, irregardless of the quality of your MP3 audios.

Now that doesn’t mean you should have a lot of background noise or poor recording quality – your best podcasts should be crystal clear and easy to understand. But creating a pretty good podcast can be done with the standard mic and headset combinations for computers, or even with the mic built into most laptops and netbooks these days.

If you need a podcast tutorial there are a lot of Podcasting 101 type of resources online, but really it’s just a matter of recording the material you want and then uploading the audio MP3s to your blog or using an RSS feed to submit your podcast site to a podcast directory like Podcast Alley or iTunes.

But the main point here is it doesn’t have to be perfect – you don’t need fancy intros, background music, audio effects and the like – nor do you need to have that perfect ‘radio voice’. As long as you speak clearly and don’t have a heavy accent you’ll be fine – or, of course, you can always have a friend, colleague or pro voiceover artist do the MP3 recording if you feel your voice isn’t ‘right’ for your podcasts.

In general though, don’t get too wrapped up in the technical side of RSS feeds, creating MP3 audios, building an RSS script, etc – focus on the content you deliver, and on delivering that helpful content on a regular schedule. As any successful podcaster can tell you, consistency is more important than the quality of your MP3 audios, as long as you’re producing a pretty good podcast at the minimum.

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Marketing mentor, coach and speaker Doug Champigny is the author of ‘It’s You, Live! – Podcasting and Vlogging Your Way To Success’. Creating podcasts and video blogs is just part of the curriculum taught in his PowerStart Marketing coaching classes. Doug is also a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: pretty good podcast, mp3 audios, podcast site, podcaster, how to podcast, RSS, best podcasts, audio podcast

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Aim For Empirical Success In Your Online Marketing

©2009 Doug Champigny, DougChampigny.com. All Rights Reserved.

Success in online marketing can mean great wealth and a lovely lifestyle your friends and acquaintances will envy, so it’s no wonder so many people are turning to Internet marketing as a path to their success. Unfortunately, most come into the business with misconceptions and improperly planned strategies…

First, understand that making a huge splash with one big JV launch is not success – it’s a one-night stand. If you don’t have your foundation in place, have focused just on the one product and now have to start over from scratch, you’re one more ‘shooting star’ we’ve seen come and go so many times in this industry. And if you’re coming into Internet marketing thinking it’s a get-rich-quick scenario, you’d be better off spending your time chasing leprechauns to find their pot of gold – at least you’d get to see Ireland that way!

The truth is, in almost every case success online is the result of a continually-growing body of work – an increasing number of blog posts, web sites, publications, products, articles, podcasts, videos, etc., all adding to your branding, spreading your impact, defining you as an expert and providing links back to your current operations.

And the big joint venture launches I mentioned? It’s by interacting with others, both online and through live internet marketing events that you build your circle of contacts in this industry, and the more helpful, courteous and honest you are, the greater your circle of online friends becomes. With each successive launch you do you can have more friends promoting you and your products or services if along the way you’ve been helping others with their efforts and promoting their launches.

Start by attending live events and introducing yourself to the speakers during the breaks or at night after the day’s seminars. Let them know a bit about you, and ask what you can do to help them – what products could you promote as an affiliate, do they have any launches coming up, etc. Many of my current JV and adswap partners started just that way, approaching me at events I was speaking at or attending. Don’t ask them about promoting YOUR products – leave that til you’ve proven yourself helpful to them.

If you can’t get to the live events, join the affiliate program for some of the bigger names and promote their products heavily til you’re racking up sales for them – not only will you be making your affiliate commissions, but making a splash in their affiliate program is one of the fastest and surest ways of catching a guru’s attention! Use the same tools you’d use to promote your own best product – your e-zine, blog, podcasts, videos, Squidoo, HubPages, Google Knols, Twitter, etc. This certainly isn’t the time to scrimp on effort – when promoting anything for the big names you’re in a league with true pros, so be sure you give it your best shot if you hope to be noticed.

Here’s a simple exercise that will show you the power of building up an empirical body of work… Pick one day a week and make that your ‘new material’ day. Then, each week on that day write one new article relevant to the niche or topic you’re targeting with your main Internet marketing activities. When it’s done, record an audio version of it to use as a podcast, being sure to refer people to your main blog at the end of it. If you know how, create a video version as well, using the main text points from the article with the audio from the podcast. (If you don’t know how, open Windows Movie Maker or get Sony Vegas and start learning it now – it’s the way of the future online!)

Post them to your blog, then finish up the day by submitting the articles to the article directories, the podcasts to sites like iTunes and Podcast Alley, and the video to YouTube, Viddler, etc. Do yourself a favor and pick up a pro program or service to save time with the submissions – like the Easy PushButton Traffic service I mentioned here yesterday. Immediate results from this will be little or none – but over time you’ll see your traffic, and hopefully your sales, start to climb. A year from today you’ll have over 50 articles published across the net, podcasts and videos galore, and all of them branding you and pointing back to your main blog.

And that’s from just one day a week – maybe two days if you’re time or expertise is limited. Either way, that still leaves the other days for new product development, additional blog posts, getting products online, etc, and even on your new material days you’ll still be sending out your e-zine, so there’s no loss of revenue along the way as you build this body of work.

Yes, it takes effort, focus and perseverance to build up a body of work online – and that’s what separates the wheat from the chaff, as they say. In today’s vernacular, ‘you won’t get your bling if you don’t work the thing!’ If you’re serious about making money online with Internet marketing, affiliate marketing, blogging or any other work-at-home activities, roll up your sleeves and put in the effort it takes to succeed – start building your own empirical success online today!

About The Author…

Doug Champigny is a world-famous Internet Marketing mentor & speaker and a recognized super-affiliate who has been online full-time since 1996. Be sure to visit his DougChampigny.com Internet Marketing Blog, his Captain-Affiliate.com Affiliate Training Blog and to follow Doug on Twitter!

Technorati Tags: online marketing success, success online, marketing success, marketing online

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In yesterday’s post I mentioned the interview I’d done with Carl Galletti about the huge PLR sale he has on right now at his Product Source Goldmine event. It’s only on for 2 weeks, with 2 price increases during that time, so I had to rush this to you:

Carl Galletti’s Product source goldmine is the biggest PLR event so far this year, with over 790 megabytes of PLR in the bundle – and Carl reveals a couple of great secrets about what you’re getting in the interview – be sure to listen all the way through for the big news at the end – then scoot on over to his massive PLR Sale site to see if you’re still in time to get your copy!

Technorati Tags: Carl Galletti interview, Doug Champigny interview, Carl Galletti audios, Doug Champigny podcasts, PLR sales, PLR, Product Source Goldmine

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Turn Multiple Podcasts into a Physical Product To Sell Online

©2009 Doug Champigny. All Rights Reserved.

While Internet marketing has provided a platform that literally levels the playing field for business owners and potential business owners, we still have to cater to an offline world. Digital products are very popular. They can be created with a very small budget, and easily delivered over an Internet connection. But offline products earn more revenue for you too, especially since physical products have a higher perceived value.

Many Internet Marketers struggle with developing a product that is suitable for offline consumption. Thankfully, podcasting has a viable and easy answer. You can turn your collection of podcasts into a physical product, very easily, at little cost.

Mobile devices are very popular, but not everyone has one, or wants one. Of that group of people, there are plenty that would like to take information on the go, but because they don’t have or want a portable mobile device, they don’t have that option. You have the ability to give them that option with your podcast content.

Creating a physical product with your podcasts is really quite easy. When you have so many podcasts under your belt, you simply create an audio CD with all of them on there. You then create a nice, professional looking label for your CDs, and start marketing them. Make sure that the CDs are useable in a regular CD player, such as that you would find in a car stereo system.

You could alternately make a DVD, which would be useable on a home DVD player, a mini DVD player, or a computer DVD player. You can use PowerPoint or Windows Movie Maker for this purpose, and include visuals, or you could turn your video podcasts into a DVD as well.

Now, why would people pay for something that they can get for free? They will pay for it because they want it in a more flexible format. There are millions of people who like to listen to informational CDs while driving, but don’t own iPods. There are those that want to view your video, but don’t have a good enough Internet connection or a good enough system to be able to do so with their computers.

Before you ditch this notion, think of this. You don’t have to have a warehouse full of CDs or DVDs waiting to be shipped. You can print on demand, and you can do this yourself, or you can hire a replication and fulfillment service to do this for you, for a more ‘hands off’ approach.

As a marketer – Internet or otherwise – you want to get your message spread as far and wide as possible. By not making your podcasts or vodcasts physical products, you are failing to reach a large portion of the population, even if it isn’t the majority.

By turning your podcast episodes into a physical product, you will not only be serving a portion of the market that is left without options, you will also find that you have the ability to turn a tidy profit. Creating and distributing a physical product, on CD or DVD is much easier and cheaper than one might expect.

About the Author:
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Doug Champigny is a world-famous Internet marketing coach, mentor and speaker whose previous work has included being a professional glamour videographer. For more tips from the pro, read Doug’s e-books on podcasting and video blogging – It’s You… LIVE! and on video production, Creating Your Own Videos.
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Technorati Tags: podcasts, videos, podcasting, creating videos, audio CDs, DVDs, Internet marketing podcasts, Internet marketing videos, creating physical products, creating products, Internet marketing products

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