Offline Businesses – 5 Free and Easy Ways To Get More Website Traffic

©2010 Doug Champigny, http://dougchampigny.com . All Rights Reserved Worldwide.

More and more offline companies have ‘brochure’ websites – static websites that just tell about the company, it’s people and it’s products. While that’s all fine and dandy for your existing clients to check, without some extra effort it’s not going to bring you a lot of new business, because most targeted prospects will never know it’s there. So let’s look at ways to get the attention of those prospects and get them to your website and hopefully through the doors of your offline businesses as well.

1) On-Site Search Engine Optimization (SEO). While this should have been looked after when the site was built, often it’s overlooked either out of ignorance or forgotten in the rush to collect from you. So to start with, check to see if your site is optimized for the search engines. In your web browser, go to your site, then choose View > Page Source from the browser menus. Do you see tags at the top of the coding for Title, Description and Keywords? Do they all have your main keywords listed in them? Don’t settle for a page title like ABC Company or Home Page – you need to incorporate the main phrase your potential customers would be searching for.

Is there a page on your site that links to every other page (a sitemap)? Or at least links of each page to all the others? Not only does one or both of these options make it easier for viewers to navigate your site, but it also makes it easier for the search engines to find every page – remember, search engines index PAGES, not sites.

2) Article Marketing. For offline businesses and online businesses alike, it’s important to remember that your prospects come online looking for information. In point form, write down every question you can think of that they might ask about your business, your products, and your industry in general. Now write informative articles that answer those questions – true articles, not sales pitches. You want to impress them with your expertise and how helpful your articles are. Add a paragraph at the end explaining who you are, what your company sells or what services they provide, and a link to your website. This paragraph is called an Author’s Resource Box and is standard online. Now submit those articles to the top article directories. Once published, they brand you and your company, demonstrate your expertise and help your prospective customers. You benefit both from the massive traffic at the directories, some of whom may click the link and visit your site, and from the search engines finding another backlink to your site.

3) Forum Marketing. Almost every niche has one or more popular forum covering their topics. Go to the major search engines and type in your industry or niche followed by Forum. Visit the forums that appear in the directories, and look for those with the biggest and busiest membership. Join the forum and read some of the posts each day for a bit til you have a good handle on how it’s run. Most won’t let you advertise in your posts there, but do allow a small ad in your signature on each post. Again be as helpful as possible, answering people’s questions fully when they’re looking for information. Once again, the idea over time is to make it obvious you’re an expert in the area, and to get them to click through to your site to find out more about you and your offline businesses. Of course, it’s also more backlinks for the search engines to find and follow to your site as well.

4) Social Media Marketing. This is a massive opportunity that most offline businesses never take proper advantage of. Set up an account at Twitter, for example, and do a search for your main keyword or keyword phrase. You’ll be shown each tweet that someone did with that word or phrase in it – go through those and watch for targeted leads, then click to follow those people. Ignore tweets from other suppliers, people who just mentioned it casually, etc, and focus on those you know will be in the market now or soon. Then watch your Twitter stream for questions they ask and answer them, engage them, and invite them to your site. Also, set up a page about your company at FaceBook – not a personal page, but what they call a ‘Fan’ page. Each time you publish a new article as in #2 above, mention it on both your Twitter account and your Fan page – with a link to the article, of course.

5) Business Blogs Marketing. Business blogs are the most common tool used by professional online businesses, yet almost ignored by offline businesses. Not only do blogs give you a fast and easy way to talk about your company, discuss your products and announce new products or services, but they can also be a great place to publish those same articles you wrote for the article directories. And since both search engines and blog directories index blogs, you have even more ways for people to find your business blogs, and through them find yet more backlinks to your web site.

These 5 quick and easy ways for offline businesses to get more traffic to their website are just the start – once you’ve mastered these you’ll see your site, your phone and your physical location picking up in visitors. And there are a lot of other free and paid ways for offline businesses to get more traffic to their websites, so get these strategies under control and then explore some of the other techniques so that you rise above and stay ahead of other offline businesses in your industry.

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: offline businesses, search engines, business blogs, website traffic, easy ways, online businesses, SEO

How’s Your One-Winged, Two-Wheeled Windshield With Handlebars Doing?

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing mentors are forever running into people asking for help – not newbies per se, but people who’ve been trying Internet marketing for two or three years and just aren’t getting anywhere. Recently I ran into this again when speaking both at Mark Hendricks’ Internet Super Stars Conference (ISSC) in Orlando, Florida and again at Ken McArthur’s JVAlert Live in Philadelphia, Pennsylvania (JVAL) – and I’m sure I’ll run into a few more when I speak at David Perdew’s Niche Affiliate Marketing System workshop (NAMS) this August in Atlanta, Georgia.

The first thing I have to ask is always ‘What have you done so far?’ I enquire about the state of their list-building, their blogging, their traffic-generation strategies and what they’re doing with Social Media and Social Networking sites. Most tell me they’ve done this, that and the other thing and none of it works – then they ask if Internet Marketing REALLY works, or if it’s all a sham, a con game or some sort of ponzi scheme…

A bit more digging shows me the problem is usually the same for most of them – let me give you a look at a comparative situation in the offline world first…

You need to get from Point A to Point B. One person suggests you use a car, another says go by boat, one says use a bicycle and the fourth person says take a plane to get there. So you rush home to your workshop and create a vehicle using the wing from a plane, the rear wheels from the car, attach the windshield from the boat and add the bicycle handlebars. You step back and admire your handiwork – a strange-looking contraption for sure, but you’ve combined the wisdom of your four advisors so you KNOW it has to work, right? You try and try and try and try – but get nowhere. Knowing you put in all this time and effort and did what they told you, the problem can’t be you so your advisors obviously don’t know what they’re talking about… Obviously cars, boats, bicycles and planes are useless as transportation, so you might as well just give up and walk.

Do you see where I’m going here – is the light beginning to dawn? Just as in the silly exaggeration above, these people have been getting advice from all over, reading dozens, sometimes hundreds of marketers’ e-zines, reading blogs like crazy and then taking the parts they like and cobbling together a makeshift system for success. They’ve then spent a year or two trying, trying and trying again to make it work, as if expecting that simply trying it again will produce different results…

Is this reality any less silly than the fictional story above it? No – just a LOT more common. And, unfortunately, a lot more expensive both in time and money invested – and lost. In either scenario, if they’d followed the advice of any ONE of the sources they’d probably have made the journey just fine – but by combining the concepts using just pieces of each they’d destroyed their chances of getting there at all.

Yes, you say, but every system can be improved – that’s why I’m taking just the best parts from each!

Really? How do you know? Unless you already ARE successful online you’re in no position to tell which is the best part of any given system, no matter how smart you are. Even many of us at the top haven’t done enough tracking and testing to be 100% sure of what’s working best – they just know it works, and doing more of it works even better, so they’re happy with it.

Be prudent in your choice of whom to follow – make it sure it’s someone with years in the biz, plenty of experience marketing their own products and as an affiliate, someone who’s been successful online for a long time, but also in the last couple of years as the recession changed the business – just because they made a name for themselves a few years back DOESN’T mean they’re in touch with today’s reality. And avoid the new successes who have no background in the biz – there’s no way for anyone to know yet whether they’re the next Internet marketing genius or yet another flash-in-the-pan.

As a starter, use this qualifying list:

* Have they been in Internet Marketing full time for 5 or more years? Had successful products of their own both then and new recently-released products? This is important because it demonstrates sufficient expertise to be able to write successful how-to guides or develop needed software. Without sufficient current expertise, they shouldn’t be coaching.

* Are they also successful affiliates or super-affiliates that you see on the various leaderboards? This is important because coming out with great products can make you successful online with the right JV partners promoting your stuff, but it doesn’t mean you’re a great marketer – or any kind of marketer – just good at product creation.

* Does their Internet marketing style fit with your own personality? If you’re a Type A personality you’ll never stick with it trying to do laid-back marketing. If you tend to be calm and laid back, you’ll get eaten alive if you try gung-ho marketing styles best left to the sharks. And if the style of marketing doesn’t fit you, doesn’t feel right to you, you’ll never excel using those methods.

* Is it group coaching or 1-to-1 mentoring? If you pick things up fairly quickly and are fairly well familiar with online processes and how things work, group coaching may do the trick and costs less. But if you want help with your specific issues, may need special attention understanding the technical side of the web or are really impatient to get ahead fast, pay the extra and take 1-to-1 mentoring.

Top-notch coaching can be expensive – and 1-to-1 mentoring much more so. But if it saves you those first few years of frustration and fumbling around, or puts you on the right track after you’ve been through that, or helps take your 4-figure business to 5, 6 or 7 figures much more quickly, what’s your return on investment? Assuming you’re acting with financial prudence, not using the rent money or going deep in debt to cover the costs, there’s very little you can invest in that will help you as much as good coaching and mentoring – in Internet marketing, affiliate marketing or many other areas of business (and life itself). Just make sure you’ve made the right decision in choosing your Internet marketing mentor and follow that ONE person’s advice until you’ve reached a comfortable level of success!

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

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Technorati Tags: Internet marketing mentors, Internet marketing mentoring, Internet marketing coaching, mentors, mentoring, coaching

Article Marketing Tips For Internet Marketing Website Promotion

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing website promotion is the next step in your marketing activities following your Search Engine Optimization (SEO) actions. While proper SEO must be accomplished while building your site or constructing your blog, your Internet marketing website promotion picks up from there and aims to drive targeted traffic to your new site.

Internet sales and marketing require vast numbers of targeted prospects to be successful, and business article marketing should be a major part of your internet marketing website promotion efforts. The best article marketing strategy will vary based on your industry and the type of products or services you offer, but the best article marketing tip is that ANY article marketing is better than none!

Article marketing help abounds online, especially in the various free article marketing directories. Browse through the categories to find those most relevant to your own business, then read through the pieces already published about your industry. Try to identify patterns as to what is being published and where it ranks in the listings there – often that’s a good sign of what people interested in your industry are searching for online.

Internet marketing newbies often make the mistake of writing and submitting marketing related articles without doing this research first and as a result seldom see much traffic from their efforts. Since you’re using marketing related articles as part of your article marketing strategy for Internet marketing website promotion, pay particular attention to the articles getting the greatest number of click-throughs, and see if you can analyze what about them is causing more people to follow the links back to the author’s site.

Once you’ve studied the available materials in the article marketing directory you’ll have a good idea of what content is drawing attention in your niche and what style of writing is getting the most traffic back to their website as a result. Now use those guidelines to decide on your topics and how you’ll write your own submissions and get busy writing.

Remember that the more of these free marketing articles you publish the greater your perceived expertise in your industry, and everyone prefers to deal with experts, right? Just make sure that your information is correct, relevant and well presented – when completed, read it to a friend or colleague or have them read it to you. If it flows nicely, run it through your spell-checker one more time and then submit it for an article marketing review at the biggest and best article directories.

Once they approve the article it will then be live on the Internet within their site and you can start driving traffic to it using the Web 2.0 sites like FaceBook, Twitter and Google Buzz. Encourage your target audience to read your postings in that article marketing directory and with any luck a number of them will then click through your link and arrive at your company site already knowing you’re an expert in your field.

An effective article marketing strategy can drive a lot of highly-targeted prospects to your site, both directly through your links and because the search engines spidering the directory will find additional links back to your site, this time from much-higher-traffic websites than you might otherwise be able to link back from. Those two factors plus your growing reputation as an expert in your niche show why articles must be a part of any successful Internet marketing website promotion.

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: article marketing strategy, business article marketing, Internet marketing website promotion, marketing

A Pretty Good Podcast Is All You Need – A Podcast How-to

©2010 Doug Champigny – http://dougchampigny.com

A pretty good podcast, or really a succession of pretty good podcasts, is all you need to attract an online audience. But just what does a ‘pretty good podcast’ entail?

First, let’s look at how to make a podcast. A podcast is just creating MP3 files from your audios – it can be you reading an article, giving advice, teaching how to do something or an audio recording of a teleseminar or webinar you did. If you’ve been creating MP3 audios and putting them on your blog, you’re already a podcaster whether you knew it or not.

So don’t be frightened of becoming a podcaster, especially since you don’t have to get it perfect – a pretty good podcast will see you through. Your best podcasts will be the ones that deliver the most information, information helpful to your target audience, irregardless of the quality of your MP3 audios.

Now that doesn’t mean you should have a lot of background noise or poor recording quality – your best podcasts should be crystal clear and easy to understand. But creating a pretty good podcast can be done with the standard mic and headset combinations for computers, or even with the mic built into most laptops and netbooks these days.

If you need a podcast tutorial there are a lot of Podcasting 101 type of resources online, but really it’s just a matter of recording the material you want and then uploading the audio MP3s to your blog or using an RSS feed to submit your podcast site to a podcast directory like Podcast Alley or iTunes.

But the main point here is it doesn’t have to be perfect – you don’t need fancy intros, background music, audio effects and the like – nor do you need to have that perfect ‘radio voice’. As long as you speak clearly and don’t have a heavy accent you’ll be fine – or, of course, you can always have a friend, colleague or pro voiceover artist do the MP3 recording if you feel your voice isn’t ‘right’ for your podcasts.

In general though, don’t get too wrapped up in the technical side of RSS feeds, creating MP3 audios, building an RSS script, etc – focus on the content you deliver, and on delivering that helpful content on a regular schedule. As any successful podcaster can tell you, consistency is more important than the quality of your MP3 audios, as long as you’re producing a pretty good podcast at the minimum.

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Marketing mentor, coach and speaker Doug Champigny is the author of ‘It’s You, Live! – Podcasting and Vlogging Your Way To Success’. Creating podcasts and video blogs is just part of the curriculum taught in his PowerStart Marketing coaching classes. Doug is also a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: pretty good podcast, mp3 audios, podcast site, podcaster, how to podcast, RSS, best podcasts, audio podcast

This week in my role as PowerStart Marketing mentor I had the pleasure of hosting a live webinar for my students where Jeff Dedrick revealed his JV Power Launch Secrets! Jeff has had the longest uninterrupted string of big JV launches in Internet marketing history, with his first launch hitting 6 figures each each success launch being roughly double the previous launch.

Since no other Internet marketer has managed to pull this off, I asked Jeff if he’d share his secrets with us, would reveal his process for setting up these huge joint ventures and ensuring their success. Not only did he agree, but he’s letting me give away copies of the webinar recording too, so even if you missed the event you can still download a copy of JV Power Launch Secrets Revealed for free!

I want to publicly Thank Jeff for his generosity, both because this is invaluable marketing strategy that’s never been revealed to the public before, and because he took the time to do the webcast in the middle of his current prelaunch for Automated Traffic – in fact, to demonstrate some of the techniques he uses, he even gave the viewers a sneak peek at features not even announced for Automated Traffic yet.

So right now, while you can still download it for free, if you’re running an Internet marketing, affiliate marketing or any other online marketing venture, be sure to download Jeff Dedrick’s JV Power Launch Secrets Revealed and watch it – it’s 84 minutes packed with the knowledge this millionaire marketer has learned in the online trenches over the past 5 or 6 years!

Technorati Tags: JV Power Launch Secrets Revealed, Jeff Dedrick, joint venture launches, online product launches, marketing how-to video, marketing tutorials, PowerStart Marketing, mentor Doug Champigny

You’re reading this online marketing blog, so obviously you’re into Internet marketing, affiliate marketing or both – or you’re doing your research, looking to get into the biz, right? So tell me – what do you find is the best way for YOU to learn about the online marketing trends, about what’s working now and where the industry is headed?

For example, are you attending the live Internet marketing events? I love speaking at live marketing events because I can talk one-to-one with a lot of our online family and give them advice on the spot that’s specific to their biz. Teri & I got to know a lot of newer marketers at Mark Hendricks’ Internet Marketing Super Stars Conference (ISSC) in Orlando this past January, so I’m really pleased to be speaking there again next January!

I’ll also be speaking at Ken McArthur’s JVAlert Live (JVAL) in Philadelphia two weeks from today and at David Perdew’s Niche Affiliate Marketing Seminar (NAMS) this coming August. If you’re going to be at either, or even in that area while the conferences and seminars are on, please don’t hesitate to come up and introduce yourself – Teri & I only bite those who enjoy it! Seriously though, we’d love to offer some advice, so DO be sure to meet us there, ok?

But because we realize not everyone can currently afford to get to these events or may live somewhere that makes it hard to get to the States, we also have launched our intensive PowerStart Marketing coaching classes for people to access online. These are designed for marketers ranging from complete newbies to those who are doing ok with their online business but want to do a lot better – in a nutshell, anyone not already making 6 figures a year online but willing to take massive action to get to that point.

Which course is best for YOU depends on your current focus and how quickly you want to establish your business… Our Internet Marketing coaching program is a 4-week intensive hands-on crash course – you’ll probably learn more in those 4 weeks than you have in the past 2 or 3 years, but it’s a LOT of effort – you’ll need to put in at least 20 hours a week on your biz during the course. For those who do put in the effort, though – well, just check out the video testimonials from our alumni. (What makes them more impressive is most of them didn’t know how to do online video before the course!)

If, on the other hand, 20 hours per week is a bit too much for you right now or you’re more interested in affiliate marketing rather than creating your own products, you may want to start with our 8-week Affiliate Marketing Coaching Program. You still learn how to build your lists, drive traffic, create podcasts & videos and the whole 9 yards but the focus is on promoting products and services as an affiliate as opposed to your own products…

Both courses utilize live webinars with extensive step-by-step how-to training videos created just for the coaching programs and not available anywhere else. The Internet Marketing coaching starts the first Monday of each month while the Affiliate Marketing coaching starts the first Wednesday of every other month, so follow the links above for more info on the course that’s right for you and your business right now.

But live in person or live online, I look forward to guiding you as you take your online business to the next level through your own Internet marketing and/or affiliate marketing success… See you then!

Technorati Tags: Internet marketing coaching, affiliate marketing coaching, online business coaching, marketing mentor Doug Champigny, speaker Doug Champigny

Affiliate Silver Bullet (ASB) launches at noon Eastern on Thursday, April 29th, 2010 – about 14 hours from now as I write this post. And it really couldn’t come at a better time for the affiliate marketing world…

Affiliate marketing, and Internet marketing in general have both changed majorly as a result of the global recession. While there is still plenty of money to be made with online marketing, it definitely takes more time and effort to truly succeed online compared to just a couple of years ago.

In my own case, the month between my last post and this one is by FAR the longest break in my blogging since 2004. But don’t take that as a sign I’ve been idle – after speaking at Mark Hendricks’ Internet Super Stars Conference in Orlando Florida in January we launch our PowerStart Internet Marketing coaching program in February and our Affiliate Marketing PowerStart coaching program at the start of April. So not only am I tied up on coaching calls every Monday & Wednesday night, but the Internet marketing coaching program alone required the time for me to create over 1.5 GIGS of training videos to supplement the webinars!

Then, as you saw in the last post we were heavily involved in pushing the Tweet Traffic Rush launch last month and this month the pre-launch for tomorrow’s Affiliate Silver Bullet opening.

And May looks no less hectic – including a new launch from Jeff Dedrick and a quick trip to Philadelphia where I’ll be speaking at Ken McArthur’s JVAlert Live! seminar, which runs May 14th to 16th.

So why do I say this launch comes when needed most? Because a service like Affiliate Silver Bullet is one more opportunity to add additional income streams where most of the work is already done for you…

Like myself, many of this blog’s community jumped all over ClickBank Pirate when Cindy and Soren launched it last year, and I’m pleased to say it made me money both during the launch and every single month since then. If you missed it, CB Pirate is a service that creates a new site for you to promote each month with a video squeeze page and free report to give away. Once a prospect downloads the report they’re placed in an autoresponder series that promotes one ClickBank product in the same niche as they’re free report. So literally all you do is drive traffic to your squeeze page each month and their pre-made system takes over from there to make the sale for you.

Affiliate Silver Bullet is much the same, but with one major difference. If there was any flaw in the CB Pirate service it was that you don’t own the list it generates – since people opt in to the system’s autoresponder, the list stays there, not under your control. That’s great for selling that product, but you then don’t have access to them to sell additional products, promote your own sites, etc.

Bearing that in mind, Cindy & Soren have addressed that issue in this new launch… With the sites from Affiliate Silver Bullet you have your choice of leaving it all hosted and automated by them, or downloading the materials and putting hem on your own site, thus using YOUR autoresponders and leaving the resulting list in YOUR control!

At least in my humble opinion, I now have the best of both worlds – when I’m really busy elsewhere I can just leave things as they are and simply drive traffic to my CB Pirate and ASB squeeze pages each month, and when I have more time can set up a month’s ASB package on one or more of my 150+ websites and use it as a lead generator as well as a profit center.

If it goes as I expect it will, this will be one more tool in my affiliate marketing arsenal that brings in long-term results – check out www.Affiliate-Silver-Bullets.com yourself right now and see if it can be a big help to your efforts too!

Technorati Tags: Affiliate Silver Bullet, Affiliate Silver Bullet launch, Affiliate Silver Bullet explained, ClickBank Pirate, affiliate marketing, PowerStart marketing coaching, PowerStart Marketing, JVAlert Live, Doug Champigny

Here’s a quick video I created for you that shows how to use Affiliate Marketing Programs to build traffic and build Opt-In Lists:

As you know, the ability to build traffic and build opt-in lists at will is the secret to successful marketing online, so don’t miss ANY opportunity that’s this powerful – be sure to get your own affiliate marketing program up and running as soon as you put your first product online. If you don’t have a professional affiliate program yet, you can get one cheap – it’s part of the package from Hosting4Marketers.com and I can highly recommend it, since I’ve been using their affiliate marketing program for years now for all of our products!

For more ideas on how to build targeted traffic and opt-in lists you can download my free report, or learn more about it in depth as part of my PowerStart Marketing Internet Marketing Coaching Program.

But no matter what methods you prefer to learn from, be sure to learn everything you can about how to build traffic and how to build opt-in lists as quickly as you can – the success of your Internet marketing, affiliate marketing or any other online work-at-home business depends on it!

Technorati Tags: build traffic, build targeted traffic, build opt-in lists, list building, internet marketing, affiliate marketing, marketing online, PowerStart Marketing, PowerStart 2010, marketing mentor Doug Champigny, coaching, mentoring

4-Week Ultra-High-Intensity Internet Marketing Coaching Review

Earlier this month PowerStart Marketing launched their PowerStart 2010 Internet marketing coaching program amid great fanfare to great response. Kicked off by Internet Marketing mentor Doug Champigny in his speech at the Internet Super Stars Conference in Orlando, Florida, PowerStart 2010 is an ultra-high-intensity 4-week Internet marketing coaching program that puts new and seasoned marketers alike through the necessary steps to create & promote an entirely new online business in just four weeks.

This swiftly-paced course has “trimmed the fat to the bone” according to Champigny, and “focuses the students just on those strategies and techniques that lead to immediate progress in their online work-at-home business.” Coaching students start with keyword research and then install a blog on a keyword-driven domain, write and post several articles to their blog, create a report to use as an incentive to entice optins & place it online behind a squeeze page, process a master resell rights product and put it online, convert a PLR product to their own unique offering and put it online, create articles, podcasts and videos and get them distributed through the various directories to drive traffic to their blog, products and squeeze pages and then learn the ins-and-outs of affiliate marketing in today’s economic climate.

“This course isn’t for the casual marketer – or the feint-of-heart” Champigny chuckles. “It’s for people who seriously want to be successful Internet marketers, most of whom have been trying for some time and have already spent untold thousands trying to make it on their own. PowerStart 2010 is the ultimate answer to people tired of being jerked around by those with a big image and no substance to back it up – our results will speak for themselves!”

And already positive feedback is pouring in from those enrolled in the program… Lawrence J. Parsley is one of those people who has spent a few years and tens of thousands of dollars in his quest to become a successful Internet marketer, and here’s his video review of the PowerStart 2010 coaching course so far…

For more information on the PowerStart 2010 program, see the Internet marketing coaching program site at http://www.PowerStart2010.com – new classes start the first Monday night of each month.

Technorati Tags: coaching, Internet marketing coaching, marketing coaching, marketing mentoring, PowerStart 2010, Doug Champigny, video reviews

Internet marketing success requires two main skills more than any other – the ability to drive targeted traffic to your sites, blogs, squeeze pages and affiliate links and the knowledge of how to build huge opt-in lists fast.

Lets look at 7 powerful ways to drive targeted traffic and build opt-in lists…

• Article Marketing – Writing and submitting articles is one of the easiest free ways to start driving targeted prospects to your links – especially when that link leads to a squeeze page with a free PDF, audio or video with more information on the same topic. Stay within the guidelines of the article directory, provide great content and offer more information on the topic through the link in your Author’s Resource Box.
• Using Blogs – The first of the interactive web 2.0 technologies to gain wide appeal was blogging – and it remains one of the most powerful methods to drive traffic and build lists. Be sure your opt-in form appears on the blog itself, and use the articles you have at the directories as the bulk of your blog content. Be sure to use the appropriate blog plugins to maximize your SEO benefits, and to hook you up to traffic sources like Twitter, MyBlogLog and Technorati.
• Using Podcasts – A podcast is simply information presented in audio format, usually as an MP3. Since you already have those articles and your blog, now record an audio version of them and place them with the article on your blog using an audio plugin. Be sure to mention your URL in each recording, and check to see if the plugin you’re using is building a separate RSS feed for your podcasts – if it isn’t, create one manually and submit the RSS feed to iTunes, PodcastReady, Podcast Alley, etc. These directories are accessed by millions of users, and they don’t index articles or blogs, so audio is the only way to get your message to their users.
• Video Marketing – Like podcasts, videos are just one more media to present your information in. Whether you use live-action video or create screen-capture videos, you can repurpose the same info you have for your articles and podcasts by making them into videos and getting them out to YouTube, Viddler, etc. Make sure you have the link to your site within the video along with a call to action, and spell out your link in the description area that accompanies each video.
• Using Free Downloads – One of the most powerful ways to get people onto your opt-in list is through a squeeze page – a page offering an incentive to those who sign up. That incentive is usually a PDF report, an audio or a video that contain helpful information on the topic at hand – the topic targeted by your marketing efforts. And you already have the raw materials for the gift – your articles, podcasts and/or videos. Once again, compile the articles, audios or videos into a single download and build a page giving them away to those who opt to join your list. Use the social media sites like Twitter & Facebook, your blog, etc. to drive traffic to that gift and build your list.
• Using Teleseminars and Interviews – Are you an expert in your niche? If so, set up a teleseminar and spend an hour giving out valuable information to your audience. Require a signup to your list for entry to the call, and be sure to include a Q&A session at the end so people get the most from it. If you’re not an expert, arrange to interview someone who is and use that as your live call. Be sure to record the call either way, and offer the replay and/or download from a squeeze page for ongoing list-building from it. If a live teleseminar isn’t possible, do the interview by phone or Skype and record it, then offer the replay from the squeeze page. Another method is to grab an expert and ask a series of 5-10 questions, then break each question and answer down into a series of podcasts to use sequentially.
• Using Affiliate Programs – Do you have products of your own for sale online? If so, set up an affiliate program and spend some time each week recruiting new affiliates and joint venture partners to promote your products. Set up ‘affiliate funnels’ – automatic e-courses that go to the prospects your affiliates refer. The e-course should deliver strong content while pre-selling your product and be designed to lead the prospect to buy your product – and hopefully more than one. Be careful not to use affiliate links in your e-course, as you don’t want to overwrite the cookies for the referring affiliate. The better the e-course converts prospects to buyers the greater the affiliate commissions you’ll be paying out, and the harder your affiliates will be working to drive traffic to your squeeze page, thus making you more money and building your list that much faster.

These are the 7 most popular ways to drive traffic and build your lists, and you should be using and refining all seven on an ongoing basis to build your traffic, your lists and your branding all at once. The results mean more profits for you and an ever-expanding online business that can help you achieve your dream lifestyle!

About The Author…

Doug Champigny is a world-famous Internet marketing coach, mentor, speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

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