Article Marketing Tips For Internet Marketing Website Promotion

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing website promotion is the next step in your marketing activities following your Search Engine Optimization (SEO) actions. While proper SEO must be accomplished while building your site or constructing your blog, your Internet marketing website promotion picks up from there and aims to drive targeted traffic to your new site.

Internet sales and marketing require vast numbers of targeted prospects to be successful, and business article marketing should be a major part of your internet marketing website promotion efforts. The best article marketing strategy will vary based on your industry and the type of products or services you offer, but the best article marketing tip is that ANY article marketing is better than none!

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Article marketing help abounds online, especially in the various free article marketing directories. Browse through the categories to find those most relevant to your own business, then read through the pieces already published about your industry. Try to identify patterns as to what is being published and where it ranks in the listings there – often that’s a good sign of what people interested in your industry are searching for online.

Internet marketing newbies often make the mistake of writing and submitting marketing related articles without doing this research first and as a result seldom see much traffic from their efforts. Since you’re using marketing related articles as part of your article marketing strategy for Internet marketing website promotion, pay particular attention to the articles getting the greatest number of click-throughs, and see if you can analyze what about them is causing more people to follow the links back to the author’s site.

Once you’ve studied the available materials in the article marketing directory you’ll have a good idea of what content is drawing attention in your niche and what style of writing is getting the most traffic back to their website as a result. Now use those guidelines to decide on your topics and how you’ll write your own submissions and get busy writing.

Remember that the more of these free marketing articles you publish the greater your perceived expertise in your industry, and everyone prefers to deal with experts, right? Just make sure that your information is correct, relevant and well presented – when completed, read it to a friend or colleague or have them read it to you. If it flows nicely, run it through your spell-checker one more time and then submit it for an article marketing review at the biggest and best article directories.

Once they approve the article it will then be live on the Internet within their site and you can start driving traffic to it using the Web 2.0 sites like FaceBook, Twitter and Google Buzz. Encourage your target audience to read your postings in that article marketing directory and with any luck a number of them will then click through your link and arrive at your company site already knowing you’re an expert in your field.

An effective article marketing strategy can drive a lot of highly-targeted prospects to your site, both directly through your links and because the search engines spidering the directory will find additional links back to your site, this time from much-higher-traffic websites than you might otherwise be able to link back from. Those two factors plus your growing reputation as an expert in your niche show why articles must be a part of any successful Internet marketing website promotion.

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

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