Doing Ad Swaps To Build Opt-In Lists? Use This PLR Bundle To Finish 2010 & Kick-Start Profits in 2011!

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide

Everyone who has even considered Internet marketing or affiliate marketing knows the importance of building opt-in lists – it’s one of the most important components of making money online. And in 2010 list-building evolved into a powerful formula: Offer a targeted report of high value for free to those who sign up for your opt-in list, like I do with my “7 Powerful Ways To Build Traffic & Build Opt-In Lists For Internet Marketing” free report.

The concept is simple – the targeted leads fill in your autoresponder form, confirm their e-mail address and download their free report. Once you have the report, squeeze page, confirmation page and download page in place, you simply send as much targeted traffic to it as possible using your sites, blogs, giveaways, social media sites, etc. And smart marketers are building opt-in lists faster and bigger by doing ‘ad swaps’. Simply put, in an adswap two marketers each mail their own list offering the other partner’s free report and sending interested subscribers to the other marketer’s squeeze page. This way each of the two get new subscribers, and their readers benefit by getting valuable content for free.

Some marketers only do 4 or 5 adswaps a month, while those aggressively building opt-in lists will do 25-30 swaps per month. And since they monetize the process by linking to their products and affiliate offers in the reports and on the confirmation and download pages, they’re already making money before sending their new subscribers an issue of their e-zine! Ad swaps can be scheduled with good swap partners on a monthly basis – since each of you has different partners you’re doing adswaps with, you both have new subscribers each month to bring fresh blood to the other marketer’s list.

The only difficulty in the system is the time it takes to research and write your reports each month, create the e-cover and site graphics, then create your squeeze page, confirmation page and download page – in fact, that’s enough to stop many marketers from creating new swaps some months. Fortunately there’s an easy solution for that too, starting today…

Just this morning I uploaded a new List-Building PLR SuperPack with 5 powerful reports with PLR, targeted to the Internet marketing, affiliate marketing and niche marketing crowds. The topics are vital to marketers in all 3 fields – titles include Article Power, List Explosion, Profitable E-Mail Copywriting, Traffic Triggers and Video Marketing Secrets. And to make it really simple for you I’ve included squeeze pages, confirmation pages and download pages to go with each report you’re downloading.

It’s now a simple process for you to modify each one, one per month, and use them to build your lists non-stop for the next 5 months, meaning you can finish up 2010 with a bigger list and launch 2011 to be much more profitable again! Since you’re getting full PLR, once you’re finished downloading your reports, be sure to add your name and links to the report itself, and put 1-4 offers at the bottom of the confirmation page and the download page for that report. May as well be making money while you’re building your list, not just once it’s built, right?

So there you have it – an easy way of building opt-in lists using adswaps & other promotions for the next 5 months, plus after that you’ll still have all 5 squeeze page systems online to get optins from targeted leads that click through afterwards. Download your PLR bundle now and start getting September’s swaps set up right away!

Technorati Tags: building opt-in lists, optin list building, building lists with adswaps, doing adswaps, doing ad swaps, PLR reports, PLR squeeze pages, using PLR to build lists

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Are Advertising Agencies The Next Computer-Age Casualty?

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Many offline businesses and jobs have been eliminated by the technologies of the computer age. Telephone receptionists were amongst the first, and shortly thereafter the film-separation and typesetting industries within the advertising community collapsed. With film separations now being one click of a software program, agencies and clients no longer pay hundreds of dollars to have each color photograph separated into Cyan, Magenta, Yellow & Black (CMYK) negatives or plates.

And headlines once costing hundreds of dollars for typesetting can now be produced on even the most basic computers that use the Windows or Macintosh operating systems, with thousands of fonts available for free online. Even controls once used only by typesetters and not available on typewriters, like kerning and leading, are now simple checkboxes or form fields accessible and usable effectively by even those only slightly trained in the software.

But not only did that drop production costs for ad agency clients, it also dropped the earnings of most agencies along with it, since those fees, along with all others incurred in ad agency services, were marked up 17.65% (15% of total budget spending) by the agency involved. And so it goes with each production expense reduction, like outsourcing to areas with lower fixed or labor costs – as the production expense drops, so does the agency’s profit on the job.

Still, ad agencies could survive on their creative fees – the 15% of overall spending on the client’s media buy. Newspapers, magazines, radio stations and television stations all billed agencies at a higher ‘National Advertising’ rate with enough built in to the price to rebate the agency their share of the profits. Fast forward to today, and traditional media are in desperate times. Readership, listenership and viewership are all dropping dramatically, with no bottom yet in site.

With media advertising rates based on audience and reach, what does that do to revenue? Either the media have to charge less, or the lessened response they offer means fewer clients. Either way, revenue is shrinking and has to be made up for somehow. Notice how TV shows have 13 new episodes instead of 26, with a lot more reruns? Or the rise of ‘reality’ shows with no highly paid actors, writers or pricey sets? You can be sure high-ticket shows like Miami Vice or multi-starred sitcoms like Friends are soon, if not already, dinosaurs of a previous age.

With a radio or TV station a week going under in North America already, and newspapers flopping around looking for solutions, they need to find every possible way to cut budgets and increase revenues. One way is through offering free creative and production to clients who would previously have used an agency in order to retain that business. So agencies are seeing reduced income from the media buys, and now the media is getting more aggressive with them in going to the clients directly.

And the final stroke in the death knell? From small businesses to the largest international corporations, business owners, managers and marketers are starting to realize that the best return on investment for their advertising spend is online – and those on the cutting edge are starting to see that the big, flashy, expensive sites designed by traditional offline ad agencies seem to be losing out to independent Internet marketing professionals not spending 1/100 their budget. Can it be long before they realize that one or two well-trained employees might just bring them better results than the biggest ad agencies are capable of?

And with these new online marketing tactics being so much cheaper as to not leave a margin for agencies or other middlemen, can the traditional advertising agency avoid the tar pits much longer?

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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[tags]advertising agencies, offline businesses, ad agencies, computer-age casualty, next computer-age casualty[tags]

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Legal & Accounting Information Online – Beware Of ‘Accurate Misinformation’

©2010 Doug Champigny, http://dougchampigny.com –
All Rights Reserved Worldwide.

Small offline businesses often operate on a shoestring budget, relying on getting by on personal credit cards and the like during slow times and trying to get them paid back down during the better times. Since almost every industry is cyclic in nature, this happens time and time again. As a result, small offline businesses often rely on the Internet for much of their legal, accounting and other needed information.

The risk these small offline business owners take is that they’ll often fall victim to ‘accurate misinformation’, a new phenomenon that has resulted from the world-wide scope of information online. The term accurate misinformation refers to information that is true and valid in the jurisdiction where it’s written, but is not necessarily applicable elsewhere. Hence it’s accurate in that locale and misinformation elsewhere.

Small offline businesses usually recognize that they can’t use the information from another country in their legal and accounting issues, but may well be misled by information applicable to only a part of the country they operate in. For example, rules pertaining to taxes, laws and by-laws can vary from state to state, province to province, department to department, and often even differ in each municipality.

Remember, small offline business owners and solo entrepreneurs are fairly savvy, or they wouldn’t be in business long in today’s challenging economic times. So most know to disregard the financial and legal information posted by non-professionals and that they should only follow the advice of licensed and accredited professionals. But they do run the risk of falling victim to accurate misinformation when it’s published by a legitimate professional, especially if the web page they’re reading doesn’t list the exact location of the firm or individual offering up that info.

As a small business owner you know you have to exercise caution and prudence in all aspects of legal and accounting practices – just be sure that prudence extends to avoiding accurate misinformation. No matter how tight the budget, find a way to get solid business, accounting and legal advice from licensed professionals in your own community – it’s the only way to be sure you’re operating in full compliance with the rules and regulations in place where your small business operates.

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Helping offline businesses online, especially small offline businesses and solo entrepreneurs, is one of the goals of Doug Champigny’s PowerStart Marketing operations, which include the Offline Businesses Blog Doug authors to help narrow the digital divide for small business owners and solo entrepreneurs. Doug Champigny is a world-famous marketing mentor who appears at live marketing conventions, conferences, workshops and events throughout North America teaching businesses and individuals how to succeed online – contact him through http://dougchampigny.com to book Doug to speak at your next online or offline event!

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Technorati Tags: accurate misinformation, small businesses, small offline businesses, small business tips, online business information, legal advice, accounting, marketing mentor Doug Champigny, speaker Doug Champigny

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Have Perseverance When Building Your First Email List

©2010 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

You must have perseverance when building your first email list. All too often new marketers come online full of vim and vigor, powered up by promises of untold wealth to be made in short order online, promises that range from questionable to outright nonsense. Before long, these would-be online super-stars are frustrated, disillusioned and demotivated by their lack of results in building an email list.

The truth is that email list building is an empirical process. That is, it takes more time than you anticipate because you’re starting off small and it takes time to build up the necessary resources to build email lists faster. Say you’ve started a blog and have your opt-in form on it. At first there will be little or no results, because your blog is new and hasn’t built a following or a major presence in the search engines yet. As time goes on and you post more and more content, more readers should discover your blog and usually some of them will opt-in – you’ve started building your first email list!

In addition, you’ve written a report to give away free to targeted prospects who join your email list – but again, you’ll need to drive targeted traffic to it to get an audience in the first place. Social media and social bookmarking sites work great for this, but building followings there takes time too.

Starting to see why you have to have perseverance when building your first email list? Now that those are in place you continue blogging and pinging, all the while hopefully building the traffic to your blog. You continue building your presence at the social media and networking sites too, and soon have your second free report ready on a new squeeze page. This time you have a larger following so the results can be both better and faster.

Over the course of months the number of list-building resources you have online continues to build, your targeted traffic from all sources continues to build and your email list building starts picking up momentum. Eventually, with perseverance and persistence, your first email list reaches a level where it’s worthwhile to participate in joint venture list-building giveaways and e-zine swaps, and your list building momentum picks up more steam.

As your online presence grows and you’ve been branding your name for a while, you can add in a number of other list-building resources like teleseminars and webinars, all of which adds to the growing stream of targeted opt-ins. Yes, it can be done – many online marketers have done it and continue to every day. But understand it takes time and effort, as do most profitable things in the business world, online or offline. Simply put, to reach your goals with your own online business or when promoting your offline business online, be sure you have perseverance when building your first email list – and each additional list your build as time goes on!

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Marketing mentor and speaker Doug Champigny is a world-famous online marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today – enroll now!

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Technorati Tags: email list building, email lists, first email list, list building, list-building resources, perseverance, speaker Doug Champigny

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Offline Businesses – The Most Effective Online Marketing Uses Direct Marketing Strategies

©2010 Doug Champigny, http://dougchampigny.com – All Rights Reserved Worldwide.

Direct marketing in the offline world has grown to huge proportions, becoming a very professional industry in which the biggest players are immensely successful. And these same direct marketing strategies and techniques are the hallmark of the most successful Internet marketing businesses, etc. In fact, every direct marketing professional should consider Internet marketing as a career or at least a sideline for additional income streams.

Direct mail pieces in the offline business world become email blasts online – and with more and more email programs now HTML capable, can be just as glossy and heavily designed as their offline counterpart. And just as direct marketers buy targeted leads or use location-based mail drops, Internet marketing pros rent email lists, buy solo ads and buy leads.

Direct marketing techniques also include classified ads and TV infomercials – online there are a number of classified-ad sites, some international and many based on certain locals. And video sharing sites are perfect for displaying TV-style commercials, infomercials, product demonstrations, etc.

And the ‘golden lists’ or the big Direct Mail houses, those lists of targeted leads that buy from them regularly, are no different than the customer lists online. Just as direct marketers have a pre-written series of e-mails and offers that go out to their previous customers on a regular basis, so too do online marketers who use pre-written autoresponder series to follow up with each purchaser.

If you own and/or operate an offline business in direct marketing, learn all you can about the strategies, tools and techniques being used by successful Internet marketing pros and use that knowledge to increase bottom line profits considerably. While some online regulations, like the anti-spam laws, make parts a little trickier in compliance, it’s more than made up for by the low cost of email blasts, the lack of lead time required for printing, and the free video hosting the video sharing sites provide. Start by putting every commercial and infomercial in your current library online at sites like YouTube, Viddler and Daily Motion and you’re already well on your way.

And if you’re currently working in the direct marketing industry with no equity in the company that employs you, consider starting a part-time job in online marketing and building it into your own full-time Internet marketing or affiliate marketing business. You have the skills so start investigating this low-startup-costs online industry for your own future today!

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: direct marketing, internet marketing, direct marketing strategies, marketing strategies, offline businesses, marketing, marketing mentor Doug Champigny

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Offline Businesses – 5 Free and Easy Ways To Get More Website Traffic

©2010 Doug Champigny, http://dougchampigny.com . All Rights Reserved Worldwide.

More and more offline companies have ‘brochure’ websites – static websites that just tell about the company, it’s people and it’s products. While that’s all fine and dandy for your existing clients to check, without some extra effort it’s not going to bring you a lot of new business, because most targeted prospects will never know it’s there. So let’s look at ways to get the attention of those prospects and get them to your website and hopefully through the doors of your offline businesses as well.

1) On-Site Search Engine Optimization (SEO). While this should have been looked after when the site was built, often it’s overlooked either out of ignorance or forgotten in the rush to collect from you. So to start with, check to see if your site is optimized for the search engines. In your web browser, go to your site, then choose View > Page Source from the browser menus. Do you see tags at the top of the coding for Title, Description and Keywords? Do they all have your main keywords listed in them? Don’t settle for a page title like ABC Company or Home Page – you need to incorporate the main phrase your potential customers would be searching for.

Is there a page on your site that links to every other page (a sitemap)? Or at least links of each page to all the others? Not only does one or both of these options make it easier for viewers to navigate your site, but it also makes it easier for the search engines to find every page – remember, search engines index PAGES, not sites.

2) Article Marketing. For offline businesses and online businesses alike, it’s important to remember that your prospects come online looking for information. In point form, write down every question you can think of that they might ask about your business, your products, and your industry in general. Now write informative articles that answer those questions – true articles, not sales pitches. You want to impress them with your expertise and how helpful your articles are. Add a paragraph at the end explaining who you are, what your company sells or what services they provide, and a link to your website. This paragraph is called an Author’s Resource Box and is standard online. Now submit those articles to the top article directories. Once published, they brand you and your company, demonstrate your expertise and help your prospective customers. You benefit both from the massive traffic at the directories, some of whom may click the link and visit your site, and from the search engines finding another backlink to your site.

3) Forum Marketing. Almost every niche has one or more popular forum covering their topics. Go to the major search engines and type in your industry or niche followed by Forum. Visit the forums that appear in the directories, and look for those with the biggest and busiest membership. Join the forum and read some of the posts each day for a bit til you have a good handle on how it’s run. Most won’t let you advertise in your posts there, but do allow a small ad in your signature on each post. Again be as helpful as possible, answering people’s questions fully when they’re looking for information. Once again, the idea over time is to make it obvious you’re an expert in the area, and to get them to click through to your site to find out more about you and your offline businesses. Of course, it’s also more backlinks for the search engines to find and follow to your site as well.

4) Social Media Marketing. This is a massive opportunity that most offline businesses never take proper advantage of. Set up an account at Twitter, for example, and do a search for your main keyword or keyword phrase. You’ll be shown each tweet that someone did with that word or phrase in it – go through those and watch for targeted leads, then click to follow those people. Ignore tweets from other suppliers, people who just mentioned it casually, etc, and focus on those you know will be in the market now or soon. Then watch your Twitter stream for questions they ask and answer them, engage them, and invite them to your site. Also, set up a page about your company at FaceBook – not a personal page, but what they call a ‘Fan’ page. Each time you publish a new article as in #2 above, mention it on both your Twitter account and your Fan page – with a link to the article, of course.

5) Business Blogs Marketing. Business blogs are the most common tool used by professional online businesses, yet almost ignored by offline businesses. Not only do blogs give you a fast and easy way to talk about your company, discuss your products and announce new products or services, but they can also be a great place to publish those same articles you wrote for the article directories. And since both search engines and blog directories index blogs, you have even more ways for people to find your business blogs, and through them find yet more backlinks to your web site.

These 5 quick and easy ways for offline businesses to get more traffic to their website are just the start – once you’ve mastered these you’ll see your site, your phone and your physical location picking up in visitors. And there are a lot of other free and paid ways for offline businesses to get more traffic to their websites, so get these strategies under control and then explore some of the other techniques so that you rise above and stay ahead of other offline businesses in your industry.

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: offline businesses, search engines, business blogs, website traffic, easy ways, online businesses, SEO

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How’s Your One-Winged, Two-Wheeled Windshield With Handlebars Doing?

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing mentors are forever running into people asking for help – not newbies per se, but people who’ve been trying Internet marketing for two or three years and just aren’t getting anywhere. Recently I ran into this again when speaking both at Mark Hendricks’ Internet Super Stars Conference (ISSC) in Orlando, Florida and again at Ken McArthur’s JVAlert Live in Philadelphia, Pennsylvania (JVAL) – and I’m sure I’ll run into a few more when I speak at David Perdew’s Niche Affiliate Marketing System workshop (NAMS) this August in Atlanta, Georgia.

The first thing I have to ask is always ‘What have you done so far?’ I enquire about the state of their list-building, their blogging, their traffic-generation strategies and what they’re doing with Social Media and Social Networking sites. Most tell me they’ve done this, that and the other thing and none of it works – then they ask if Internet Marketing REALLY works, or if it’s all a sham, a con game or some sort of ponzi scheme…

A bit more digging shows me the problem is usually the same for most of them – let me give you a look at a comparative situation in the offline world first…

You need to get from Point A to Point B. One person suggests you use a car, another says go by boat, one says use a bicycle and the fourth person says take a plane to get there. So you rush home to your workshop and create a vehicle using the wing from a plane, the rear wheels from the car, attach the windshield from the boat and add the bicycle handlebars. You step back and admire your handiwork – a strange-looking contraption for sure, but you’ve combined the wisdom of your four advisors so you KNOW it has to work, right? You try and try and try and try – but get nowhere. Knowing you put in all this time and effort and did what they told you, the problem can’t be you so your advisors obviously don’t know what they’re talking about… Obviously cars, boats, bicycles and planes are useless as transportation, so you might as well just give up and walk.

Do you see where I’m going here – is the light beginning to dawn? Just as in the silly exaggeration above, these people have been getting advice from all over, reading dozens, sometimes hundreds of marketers’ e-zines, reading blogs like crazy and then taking the parts they like and cobbling together a makeshift system for success. They’ve then spent a year or two trying, trying and trying again to make it work, as if expecting that simply trying it again will produce different results…

Is this reality any less silly than the fictional story above it? No – just a LOT more common. And, unfortunately, a lot more expensive both in time and money invested – and lost. In either scenario, if they’d followed the advice of any ONE of the sources they’d probably have made the journey just fine – but by combining the concepts using just pieces of each they’d destroyed their chances of getting there at all.

Yes, you say, but every system can be improved – that’s why I’m taking just the best parts from each!

Really? How do you know? Unless you already ARE successful online you’re in no position to tell which is the best part of any given system, no matter how smart you are. Even many of us at the top haven’t done enough tracking and testing to be 100% sure of what’s working best – they just know it works, and doing more of it works even better, so they’re happy with it.

Be prudent in your choice of whom to follow – make it sure it’s someone with years in the biz, plenty of experience marketing their own products and as an affiliate, someone who’s been successful online for a long time, but also in the last couple of years as the recession changed the business – just because they made a name for themselves a few years back DOESN’T mean they’re in touch with today’s reality. And avoid the new successes who have no background in the biz – there’s no way for anyone to know yet whether they’re the next Internet marketing genius or yet another flash-in-the-pan.

As a starter, use this qualifying list:

* Have they been in Internet Marketing full time for 5 or more years? Had successful products of their own both then and new recently-released products? This is important because it demonstrates sufficient expertise to be able to write successful how-to guides or develop needed software. Without sufficient current expertise, they shouldn’t be coaching.

* Are they also successful affiliates or super-affiliates that you see on the various leaderboards? This is important because coming out with great products can make you successful online with the right JV partners promoting your stuff, but it doesn’t mean you’re a great marketer – or any kind of marketer – just good at product creation.

* Does their Internet marketing style fit with your own personality? If you’re a Type A personality you’ll never stick with it trying to do laid-back marketing. If you tend to be calm and laid back, you’ll get eaten alive if you try gung-ho marketing styles best left to the sharks. And if the style of marketing doesn’t fit you, doesn’t feel right to you, you’ll never excel using those methods.

* Is it group coaching or 1-to-1 mentoring? If you pick things up fairly quickly and are fairly well familiar with online processes and how things work, group coaching may do the trick and costs less. But if you want help with your specific issues, may need special attention understanding the technical side of the web or are really impatient to get ahead fast, pay the extra and take 1-to-1 mentoring.

Top-notch coaching can be expensive – and 1-to-1 mentoring much more so. But if it saves you those first few years of frustration and fumbling around, or puts you on the right track after you’ve been through that, or helps take your 4-figure business to 5, 6 or 7 figures much more quickly, what’s your return on investment? Assuming you’re acting with financial prudence, not using the rent money or going deep in debt to cover the costs, there’s very little you can invest in that will help you as much as good coaching and mentoring – in Internet marketing, affiliate marketing or many other areas of business (and life itself). Just make sure you’ve made the right decision in choosing your Internet marketing mentor and follow that ONE person’s advice until you’ve reached a comfortable level of success!

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

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Technorati Tags: Internet marketing mentors, Internet marketing mentoring, Internet marketing coaching, mentors, mentoring, coaching

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Article Marketing Tips For Internet Marketing Website Promotion

©2010 Doug Champigny, http://dougchampigny.com. All Rights Reserved.

Internet marketing website promotion is the next step in your marketing activities following your Search Engine Optimization (SEO) actions. While proper SEO must be accomplished while building your site or constructing your blog, your Internet marketing website promotion picks up from there and aims to drive targeted traffic to your new site.

Internet sales and marketing require vast numbers of targeted prospects to be successful, and business article marketing should be a major part of your internet marketing website promotion efforts. The best article marketing strategy will vary based on your industry and the type of products or services you offer, but the best article marketing tip is that ANY article marketing is better than none!

Article marketing help abounds online, especially in the various free article marketing directories. Browse through the categories to find those most relevant to your own business, then read through the pieces already published about your industry. Try to identify patterns as to what is being published and where it ranks in the listings there – often that’s a good sign of what people interested in your industry are searching for online.

Internet marketing newbies often make the mistake of writing and submitting marketing related articles without doing this research first and as a result seldom see much traffic from their efforts. Since you’re using marketing related articles as part of your article marketing strategy for Internet marketing website promotion, pay particular attention to the articles getting the greatest number of click-throughs, and see if you can analyze what about them is causing more people to follow the links back to the author’s site.

Once you’ve studied the available materials in the article marketing directory you’ll have a good idea of what content is drawing attention in your niche and what style of writing is getting the most traffic back to their website as a result. Now use those guidelines to decide on your topics and how you’ll write your own submissions and get busy writing.

Remember that the more of these free marketing articles you publish the greater your perceived expertise in your industry, and everyone prefers to deal with experts, right? Just make sure that your information is correct, relevant and well presented – when completed, read it to a friend or colleague or have them read it to you. If it flows nicely, run it through your spell-checker one more time and then submit it for an article marketing review at the biggest and best article directories.

Once they approve the article it will then be live on the Internet within their site and you can start driving traffic to it using the Web 2.0 sites like FaceBook, Twitter and Google Buzz. Encourage your target audience to read your postings in that article marketing directory and with any luck a number of them will then click through your link and arrive at your company site already knowing you’re an expert in your field.

An effective article marketing strategy can drive a lot of highly-targeted prospects to your site, both directly through your links and because the search engines spidering the directory will find additional links back to your site, this time from much-higher-traffic websites than you might otherwise be able to link back from. Those two factors plus your growing reputation as an expert in your niche show why articles must be a part of any successful Internet marketing website promotion.

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Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970’s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in article marketing strategies and the use of creative writing in Internet marketing website promotion, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many conventions and live marketing events around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: article marketing strategy, business article marketing, Internet marketing website promotion, marketing

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A Pretty Good Podcast Is All You Need – A Podcast How-to

©2010 Doug Champigny – http://dougchampigny.com

A pretty good podcast, or really a succession of pretty good podcasts, is all you need to attract an online audience. But just what does a ‘pretty good podcast’ entail?

First, let’s look at how to make a podcast. A podcast is just creating MP3 files from your audios – it can be you reading an article, giving advice, teaching how to do something or an audio recording of a teleseminar or webinar you did. If you’ve been creating MP3 audios and putting them on your blog, you’re already a podcaster whether you knew it or not.

So don’t be frightened of becoming a podcaster, especially since you don’t have to get it perfect – a pretty good podcast will see you through. Your best podcasts will be the ones that deliver the most information, information helpful to your target audience, irregardless of the quality of your MP3 audios.

Now that doesn’t mean you should have a lot of background noise or poor recording quality – your best podcasts should be crystal clear and easy to understand. But creating a pretty good podcast can be done with the standard mic and headset combinations for computers, or even with the mic built into most laptops and netbooks these days.

If you need a podcast tutorial there are a lot of Podcasting 101 type of resources online, but really it’s just a matter of recording the material you want and then uploading the audio MP3s to your blog or using an RSS feed to submit your podcast site to a podcast directory like Podcast Alley or iTunes.

But the main point here is it doesn’t have to be perfect – you don’t need fancy intros, background music, audio effects and the like – nor do you need to have that perfect ‘radio voice’. As long as you speak clearly and don’t have a heavy accent you’ll be fine – or, of course, you can always have a friend, colleague or pro voiceover artist do the MP3 recording if you feel your voice isn’t ‘right’ for your podcasts.

In general though, don’t get too wrapped up in the technical side of RSS feeds, creating MP3 audios, building an RSS script, etc – focus on the content you deliver, and on delivering that helpful content on a regular schedule. As any successful podcaster can tell you, consistency is more important than the quality of your MP3 audios, as long as you’re producing a pretty good podcast at the minimum.

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Marketing mentor, coach and speaker Doug Champigny is the author of ‘It’s You, Live! – Podcasting and Vlogging Your Way To Success’. Creating podcasts and video blogs is just part of the curriculum taught in his PowerStart Marketing coaching classes. Doug is also a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: pretty good podcast, mp3 audios, podcast site, podcaster, how to podcast, RSS, best podcasts, audio podcast

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It’s time for the next event in our free PowerStart Webinars series, this time Video Marketing TODAY! with the ‘King of Camtasia’ Lon Naylor. It’s another live online webcast, this time at 8pm Eastern on Tuesday, June 8th. Attendance is limited to the first 1,000 people though, so be sure to register now…

Just glancing around this blog you’ll see I’m no stranger to creating videos or to using videos for marketing online. But what you may not know is I’m also a professional glamor videographer and the author of such e-books as “It’s You… Live!“, a guide to podcasting and vlogging (video blogging) and “Creating Your Own Videos“, a guide to creating your own video products to market online. I’m also the creator of various video tutorials such as “Converting PLR Videos” and the “PLR Tutorial” training videos. So to say I’m comfortable with my video skills is an understatement…

I don’t say all that to brag, but so that you know I’m a video expert and that when I say Lon Naylor is the ‘King of Camtasia’ I’m definitely qualified to make that evaluation of Lon’s skills. Teri & I met with Lon at JVAlert in Philadelphia last month, and then after my speech there we all went to dinner to further discuss Internet marketing and affiliate marketing in general and using videos in particular. I was sufficiently impressed with Lon’s knowledge on the subject that I instantly asked him to present one of our PowerStart Webinars events on the topics of creating videos and using videos for online marketing and he agreed to creating a video tutorial webcast for you – the webinar tomorrow night is the result of that meeting.

About Lon Naylor…

Amongst his other activities online, Lon is the owner and operator of the Learn Camtasia blog and video training facility. While most marketers haven’t even upgraded to Camtasia 7 yet, Lon already has a coaching program for it! Lon regularly teaches marketers and product creators how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.

A 30-year veteran of the computer industry, Lon spent the last 10 years of his professional career during the decade of the 90’s as a senior engineer at Microsoft before ‘retiring’ in 1999 at age 41. There he specialized in high-level multimedia presentations where it was not uncommon for millions of dollars in revenue to be at stake.

His ability to take highly technical concepts and break them down into simple, easy to understand presentations and tutorials is a result of the years of experience gained in his long career working with companies like Honeywell, American Express, and the national labs at Sandia and Los Alamos.

As an extremely early adopter and evangelist of the Internet, he has long recognized and exploited its massive potential for delivering effective sales messages via video to a global audience.

As an authority on the Camtasia suite of video production software, he is a highly sought out resource and the ‘Camtasia go-to guy’ of many of the top internet marketing names such as myself, Willie Crawford, Ken McCarthy, Bob ‘The Teacher’ Jenkins, and many more.

Lon is on a mission to “Rid the world of lousy marketing videos” as he puts it, and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio. But his greatest passion remains in creating effective marketing videos and teaching others to do the same.

About the Webcast…

Video Marketing Today will be an hour or so of solid content – content you can put to use right now in your marketing and/or product creation efforts. Creating videos and using videos effectively will be just a part of the story, as Lon has promised to reveal secrets like the 3 common video marketing myths, the 5 common things you must NOT do with video and the 5 things you should be doing RIGHT NOW when creating videos and using videos in your marketing mix.

While we always hope to make these PowerStart Webinars recordings available to you after the event, we’re all all too familiar with the glitches that can crop up online, so I can’t guarantee the replay will be available – best be online at the webcast to be sure you don’t miss this powerful tutorial broadcast. At the end of the call both Lon & I will be available live to answer any questions you have about creating videos, using video promotions and creating video products, so you’ll want to be there during the live event anyway.

But as I said at the outset, the webinar broadcasting service only makes bandwidth available for the first 1,000 attendees, so be sure to register now and then arrive a few minutes early tomorrow night! Pay attention, take notes, ask your questions and you could be creating videos and using videos online like a true pro in no time – See you on the webcast!

Technorati Tags: video marketing webcast, video marketing webinar, video marketing, using videos, creating videos, Lon Naylor, Doug Champigny, PowerStart Webinars, PowerStart Marketing

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