The 6-Step Advanced Info Product Creation Formula

©2009 Doug Champigny. All Rights Reserved.

For Internet marketing and some affiliate marketing purposes alike, creating your own info products is a must. Internet marketers need their own products to brand themselves and aid their climb to expert status, affiliate marketers need products to use as ‘ethical bribes’ to get people to join their opt-in lists – and by using their own info products they get the added benefit of being able to distribute their affiliate links to more people through the content of the products they create.

This post will deal with the formula for those already adept at creating info products; for those just getting into the area I suggest you start with converting existing PLR products like those found at PLR Spectacular, Resell Rights Fortunes or Joel Osborne’s new PLR release Create Your Own Info Product if any copies are still available. With PLR products your research is already done, and the information is already organized into a viable flow – you just need to customize it from there. One of our signature products, The PLR Tutorial Videos teaches how to customize PLR e-books if you’re not sure of the best way to use them.

My Advanced Info Product Creation Formula

In one of my mentoring sessions this week, up-and-coming rising Internet marketing star Andre Arnett asked what my formula was for turning out e-products as quickly and often as I do. While I seldom publicly share information from my private mentoring, this is information that can benefit any mid-level to advanced online marketer, so I’ll make the exception…

1) Start with a niche or area of Internet marketing, affiliate marketing, etc, that already has a demonstrated popularity and demand for information. While finding untapped niches can be very lucrative, for fast production of info products stick to areas with a demonstrated market already in place – there’s a lot more readily available information to use in your research.

2) Do your keyword research, finding out what relevant keywords are being searched for and which of those terms are getting the highest bids at AdWords. While you would never put AdSense links on your salespage, keywords with lots of AdWords buyers, especially high-cost bids, are already making people money and getting them traffic – thus demonstrating the greatest interest.

3) Create your salespage for the as-yet-to-be-created info product, be it an e-book, videos, audios, etc. Focus your copy around what relief, i.e. solutions your product gives to the problems your prospects are facing. Stress the benefits, not the features of the product, and work your main keywords in liberally. Just be sure your main focus is on a smooth flow from start to order button, not on getting the very best SEO benefits from the page – always write for humans, not machines. Focusing on the SEO content will break the psychology of the sell – not something you want to do, even though you see that all the time online.

4) Review your salespage. Ask yourself if it describes a product you yourself would be panting to buy if it were priced at $97 or more. If not, add what you feel is missing to take it to that level and sell the ’sizzle’ even more. Is there ANYTHING you feel could be added to the product to make it even more of a no-brainer? Add it to your salespage then!

5) When you have a salespage that has you salivating to buy the product for $97 or $197, price it at $47 and put the salespage aside.

6) Now you have an outline for creating your new info product – it has to live up to every promise you’ve made on the salespage! Create the product and as you go, make note of any further information that comes to mind during the creation process. Once your product fulfills every single angle discussed on the salespage, use those new notes to add even more to it. Try to find at least 4 or 5 more important points, areas to cover and/or questions to answer and add them to your product.

Always keep in mind that the easiest way to create a strong market for
your next product is to really over-deliver on your current one!

Following those 6 steps fully will create a dynamite new product that really over-delivers – and as long as your actual knowledge of the subject is up to the task, you’ve created a masterpiece info product that can really help the people in your chosen target niche – one you’re proud to put your name on.

Does that mean you’ve just written a best-selling product that will propel you to the upper echelons and take you closer to your dream lifestyle? Unfortunately, no. Success of any given product online has less to do with the value of the content than with the sales funnel, affiliates, joint venture partners, release timing, bonuses, your opt-in list size and any myriad of other factors – factors way too numerous to cover in this post. Suffice it to say that a lot of garbage has sold well online and continues to sell today thanks to those factors while some really helpful gems twist on the vine, never really seeing the light of day.

What this product WILL do for you is show your expertise to those who DO read it, watch it or listen to it, and turn many of those into fans of your products, anxiously awaiting your next release. Once you have a product you feel is excellent, then focus on all those factors that make it sell better, from blogging, tweeting, article marketing and video submissions to firing up your affiliates and finding new JV partners willing to announce it to their own lists.

And while all that is in motion, start the 6-Step Advanced Info Product Creation process anew, getting your followup product ready to release as soon as sales plateau for your original release!

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