Advanced Resale Rights Tactics
Hope your day’s going well! It’s supposed to be hot and
sunny here in Welland today, so we’re headed to the beach
this afternoon with our friends Peter & Deb – our first trip
to Lake Erie this year. We often ‘time-shift’ like this in
the summer – play in the afternoon, then do our online biz
in the evening once it cools down – another great reason to
get to the full-time level in the Internet Marketing biz!
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Just before I get into today’s lesson on Advanced Resale
Rights tactics, a message to those in the U.S. – tomorrow
starts your Memorial Day long weekend, and for most it
will mean a chance to kick back starting at 4 or 5 Friday
afternoon. So if you haven’t picked up this week’s bundle
yet, grab it now – before you miss out due to the holiday:
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OK – now that that’s out of the way, I want to show you
how to up your results from resell rights & PLR rights
materials you pick up. First, make sure you have the PLR
package from Mike Steup – the one he’s giving away:
Download Mike Steup’s Free PLR Gift Bundle Â
You’ll need it for this tutorial, and you’ll want it
for your own use online as well. Once you have it, go to
the ‘website’ folder & open the page ‘index.html’. This is
the salespage for the audio e-book ‘Life After A Stroke’.
When considering niche products, you have to make one
decision right off – is this product in a niche you want
to really focus on, or just a secondary niche to your plan.
So in this case, if you’re not targeting the Health Niche,
you can just add you name & info where the pink text is,
set up the PayPal button and the salespage is done. Do
the same with the download page, upload the whole thing
to one of your existing sites and off you go…
But in our case, for example, we already have sites
in the Health niche, so this is more important than a ‘one-off’
product. So then what? Well, first thing is to book an
appropriate name for the new site, since it’ll warrant
a new site of it’s own. Two names, actually – one with
and one without the dashes between words.
The one with the dashes will be the full site, using
the articles, report and squeeze page that come with the
bundle – and by having the dashes between the words in
the name, it’s easy for the engines to identify any and
all keywords in the domain name.
The second version of the name, without the dashes,
will point directly to the audio e-book salespage,
located in a sub-folder of the main site. This gives me
a simple way to direct people straight to the e-book,
and stops anyone from using the same name either with
or without the dashes, since I’ve got it both ways.
OK, now take a look at the salespage that came with
the bundle. You’ll see there’s nothing wrong with it -
except that everyone reselling this e-book will be
using this same page. Again, that’s fine for unimportant
niches, but this one matters to us so we want the page
to do well in the search engines and avoid the duplicate
content problems.
Open that salespage in your browser & take a good
look at it, then hit Ctrl+N to open a 2nd window. Next
hit this link to see it on our new site:
Life After A Stroke Audio E-Book Â
With the two open side-by-side, see if you can spot
the main changes I’ve made. The first one is easy – I’ve
totally altered the look and feel of the site with new
graphics and a much wider page size. Mine don’t have to
be better – just different.
Then, the page starts with content that doesn’t exist
on the original salespage at all – an expert quote from
an authority site. This gives new content, helps reassure
visitors and gets the ’stroke’ keyword into the page’s
first paragraph 5 times including once in a link. And
remember, Google looks for outbound links to quality,
related sites, so it helps there too.
There’s a lot more there too, like the audio sample,
the Guaranteed graphic, the blue order button, anchor
text links, etc, but this post is already too long. So
take a few minutes and really compare the two versions,
see what I altered and what I left out completely – you
should be able to figure out WHY I left out what I did.
On the download page, I also included links to a
couple of our other Health Niche sites and an e-zine
opt-in form, in the hope it’ll draw them to some of our
related resources either now or in future.
Right now, that’s as far as I’ve gotten with the site,
but it’s a great start. Early next week I’ll show you the
site we build around it using the other resources in that
same bundle. In the meantime, start playing around with
the salespage from Mike’s bundle, the one you got from:
Mike Steup’s Free PLR Gift Bundle
And while you’re at it, take a good look at that package
from Mike – If you like it, he’ll let you have three more
for just three bucks from:
Download Three Complete Audio E-Book Bundles For $3!
Helping you succeed in 2007 and beyond…
Doug Champigny
Author, Becoming A Resale Magnate
PS – Another great way to build your traffic is by using
articles – for a fantastic report on how to put articles
to use in your own efforts, check out:
This Week’s SevenBucks.com Internet Marketing Special
To your success… DC.
