Internet Marketing 2012: Get Back To Sales Funnel Basics!
©2012 Doug Champigny http://dougchampigny.com
All Rights Reserved Worldwide.

As mentioned in the last few posts here, Internet marketing continues to evolve, and a lot of the tools and resources being released right now focus on small areas of improvement for Internet marketing 2012. This can be really confusing & even misleading for those looking to start an online business, since very little is being said about setting up the sales funnels that make for long-term stability for your online businesses.

Contrary to what those selling certain tools will tell you, basics like an opt-in mailing list and your own affiliate program are crucial, for these are your ongoing sources of qualified leads to put your offers in front of. It’s easy enough to automate a lot of the back end once they’ve signed on to receive info from you – it’s getting them into your funnel that requires your ongoing focus.

If you followed the hosting suggestion and signed on at Hosting4Marketers.com then you have the tools you need already – hosting for your blogs, salespages and squeeze pages, unlimited pro autoresponders and your own affiliate program. If you have signed on there and haven’t yet seen the advantages to having all 3 services tied together in one system, take a look under the ‘Add A New Digital Product’ tab and look at the options, from automatically adding your buyers to any list and removing them from another to the products instantly showing up in your affiliate program for your affiliates to promote. A real time-saver for pros and the simplest setup for newbies, as opposed to having to jump through hoops on three different sites to get it all set up every time you add a product for sale or want to start a new opt-in list!

If you’re new to online sales funnels, the standard setup is a) A squeeze page offering a free download for those who opt in to your list; b) a confirmation page that explains they must click the link in the e-mail sent automatically to them, followed by an upgrade or other offer; c) The download page for the gift, which again presents another offer as well. From that point d) is invoked – your e-zine or e-course followup, a series of instructional & educational e-mails that also contain links to further products and/or services. This can be a pre-loaded series of e-mails or simply your daily or weekly e-zine written live and sent to all subscribers.

When combined with a few links within the free report, audio or e-book, your funnel now has 5 different ways to make money, while still providing good, solid information to your readers. If the free information in your gift and your e-mails is truly helpful, your audience is much more likely to take your advice and check out the other resources you recommend, making them much more likely to purchase products and services from you or through your links in the case of affiliate offers.

Your funnel will be effective just as it is for as long as your gift remains relevant – all you need to do in that area is review the material in your gift & the offers in your follow-up and replace any portion that becomes outdated. Your Internet marketing funnel is now complete, and it’s time to start setting up ongoing traffic sources to attract prospects to it and get your affiliates promoting it as well. Once those are in place you start setting up your next funnel, knowing this one can continue to earn for you as you prepare the next one to add to that revenue stream.

In the next post in this series we’ll take a look at some of the ongoing traffic sources you can set up to keep traffic heading into your online sales funnel to maximize your Internet marketing in 2012 – I’ll see you then!

Technorati Tags: Internet marketing, Internet marketing 2012, online marketing, online business, online businesses, sales, sales funnels, opt-in lists, opt-in mailing lists, affiliate program, qualified leads, ongoing traffic sources

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Internet Marketing 2012: Can We Fix What Went Wrong In 2011?

©2012 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing changes every year as the industry continues to evolve. As with any industry, not all change is for the better, and not every year is a banner year.

Spanish-born philosopher George Santayana wrote, in The Life Of Reason, “Those who cannot remember the past are condemned to repeat it.” So in order to avoid making the same Internet marketing mistakes in 2012, let’s take a look at what changed, why it changed, and what we can do to try and avoid making those same errors this year…

2011 Internet Marketing Mistake #1

First up are the products being promoted by most marketers. Don’t misunderstand – these are valid, helpful products that are valuable in your online marketing toolbox. Items like blog plugins, Facebook templates, etc., are great tweaking tools for those who already have their sites, blogs, e-zines, SEO and social media profiles rocking – but how much do they help those who aren’t already successful online?

In looking back over our operations in 2011, a trend emerged on which of our products sold best, and which of our older products continued to sell well with little or no recent promotion. Of our existing products, items like the PLR Tutorial Videos, Advanced Marketing On Twitter and the Article Site Power Kit software continued to attract new users, while the Adsense Alive Pro bundle, Zero Down and A Product A Day (Two of the e-books I authored in 2011) are stellar performers created last year. Likewise all the various ‘instant e-zines’ with PLR resale on our Opt-In List Building site.

Looking over that list I find some common features:

* Each is complete in and of itself – you don’t need to buy anything else to make use of the product or info;

* Each is a ‘start-to-finish’ product or guide, equally beneficial to newbies or online pros; and

* Each covers one major part of your Internet marketing activities, not just how to improve on one small part of an activity.

So while we will still show you the best in the emerging tools this year for polishing existing operations, we’ll also continue to bring out new training, resources and products that help those just getting started or looking to enter new niches, etc, to help more people with their 2012 Internet marketing efforts. We won’t abandon those just getting started with an online business, nor will we ignore those who have been with us for years and have their biz online and rocking. In fact, take a moment to comment below and let us know what types of resources would help YOU the most this year at YOUR current level of operations online…

2011 Internet Marketing Mistake #2

The 2nd major Internet marketing issue has actually been building for a few years now, but really hit hard in 2011. The issue, in simple terms, is what information is sent out in e-zines and e-courses and the subject lines many marketers are using.

A few years back, marketers used to send helpful e-mails that taught readers the basics and some of the more advanced Internet marketing techniques and tactics. Then ISPs started filtering your e-mail before you even see it, and sending most solid information into cyberspace, never to be seen again, or directly into your junk folder. And as it got harder to get e-mails read, everything changed.

Looking through my incoming mail (I get about 1,000 e-mails in my Inbox each day and another 1,000 into my junk folder) there seems to be no rhyme or reason to their filtering. Newsletters I’ve received for 8 or 10 years sometimes go into the junk folder, while spam and phishing e-mails often come through unmolested. And then there’s the ones that simply never arrive, having been diverted somewhere along the line.

Most marketers, as a result, now send as short an e-mail as they can, just enough to include a link. Now sometimes that’s all that’s needed – a new PLR offer from Aurelius Tjin, Edmund Loh, Peggy Baron, Liz Tomey or Rosie Cottis, new graphics from Max Rylski, or anything from Joel Osborne, Mike Paetzold, Gina Gaudio-Graves, Jeff Dedrick, Marlon Sanders, etc, – any of those you want to check out to see if it’s applicable to your operation and snap up if it is. And anything I create, of course, because… Well, you already know why!

But there’s still a lot of other information you need, even if it’s just to tell you how to use a product, why you should grab it, and what audience it’s best for. But if it doesn’t get by the filters, there’s no use even writing it – so what’s the answer? Marlon Sanders has one approach, using a PDF for some of the info he wants you to see, and sends the link so you can download his MMM reports each time he issues a new one. In my case I like to post it on the blog for our online family to read, and so that others who stumble across this blog can find it too. I fell behind on that in the latter part of 2011 because of the time & effort I put into our new Flirting With Fitness website, but starting with this post I’ll be publishing a lot more here in 2012, so be sure to bookmark this blog and check it regularly.

When I mention our ‘online family’, I’m referring to the tens of thousands of people around the world who receive our e-zines. That’s the way I recommend you think of your readers – as family. It’ll stop you from using all of the misleading subject lines so many ‘marketers’ have started using – ‘reply required’, ‘your commissions are waiting’, ‘you made a sale!’ or ‘Your pending commissions’ when neither is true, and worst of all, ‘personal’ when it isn’t. In fact, that last one has caused at least 20 marketers to lose me as a subscriber in 2011!

If you think of your audience as your extended family, you won’t lie to them, intentionally mislead them or try to push junk on them. You’ll honestly try to help them by getting them the info they need, and point them to the tools and resources that truly will help them in their drive to make money online. Using the ‘tricks’ outlined in the last paragraph will probably get more people to open your e-mails – but do you really expect to sell to people when they realize you’ve tricked them? And if you think your subscribers are too dumb to know you tried to trick them, turn off the computer & go look for a job on Wall Street – you’re going to crash & burn online, where trust and reputation are paramount.

2011 Internet Marketing Mistake #3

This one’s a biggie, but it’s not confined to online businesses – it’s prevalent throughout the Western world, both online and offline. As the economy tightened and people got used to cheap goods from China, many started wanting to get everything cheaply. Many marketers responded by dropping prices – for example, selling $27 e-books and $47 software for $9.95 just to get some sales. Might seem like no big deal, except…

Before long, these same marketers realized they weren’t selling anything for sustainable prices, so they dropped the value of the new products they create. After all, if you’ll only pay 1/3 the price, they can only afford to put in 1/3 the time creating it. So more and more the products I’ve looked through in the last year only cover part of their topic, or are just teasers with $9.95 worth of information, but styled to get you to buy more expensive products to make it all work. You can’t legitimately complain if you’re only spending $9.95 and getting $9.95 in value – except their salespages make it sound like it’s really worth $197 but you can have it for ten bucks because you’re so special…

You can burn through products like these til you’ve spent thousands and still have no idea how to put it all together, eventually leaving the online business world convinced it’s all a scam – many have. Or you can start choosing your resources & tools wisely, based on value as opposed to sticker price.

If you look at the products I mentioned in #1, you’ll see the prices range and our best sellers are $47, not $9.95. Why? Because they solve a need in and of themselves, and cover the topics thoroughly enough to let a rank newbie follow along and use the info fully while still having enough advanced information to benefit those already successful in Internet marketing, affiliate marketing or other online marketing activities. None covers the whole range of online marketing, and no product ever will – by the time you finished creating such a massive tome the technology and tools would have changed enough to render half the info obsolete. But you CAN, and should, be creating products that help over the whole range of one topic – don’t leave your customers unable to put your information into immediate action.

Now don’t get me wrong – if you want to create just an SEO blog plugin that’s fine… Just price as it as only a small part of the solution and don’t pretend on your salespage that it covers all of your customers’ SEO needs. If you’re going to claim you cover all their SEO needs, be sure to also enlighten them above keyword density, anchor text, deep linking, keyword placement, pinging, sitemap creation & submission, backlinking, etc., and then charge a reasonable price based on the value of the information and the time it took to create the product.

You’re not doing your customers any favour by pricing your products too low – by the time they realize how great your products really are you’ll be broke and out of the biz, unable to help them any further. You’re also not helping them if you under-deliver on your promises – they bought the product based on what your salespage promised it would do for them, so be sure it does.

Here’s a pro tip to help you with that last point… When you see a need for a product you can create, START by writing the salespage. Make sure the features and benefits you list have enough power that you yourself would buy the product – THEN create a product that not only fulfills every promise, but overdelivers on those promises. That’s how you create both powerful products that truly help people AND build a strong following!

Now the good news… If you’ve read this far through all of this, you’re genuinely interested in doing what’s right online and being someone others look up to and turn to when they need help of advice in their quest for Internet marketing success. Unlike those who read a paragraph or two then click off to some other site or Facebook game, you’ve got what it takes to succeed online – patience, persistence and a genuine desire to make a living online by helping others improve their lifestyle too. Welcome to the online business world – we need more people like you in our beloved industry!

Technorati Tags: Internet marketing, Internet marketing 2012, Internet marketing techniques and tactics, online marketing, affiliate marketing, online businesses

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Internet Marketing 2012: How Can You Start Internet Marketing In 2012 On A Small Budget?
©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Internet marketing has changed drastically since the start of the global recession – especially in the work-at-home and Internet marketing niches. So can you still start a new Internet marketing business in 2012, and especially can you start Internet marketing in 2012 on a small budget and prosper & grow without spending way too much?

Fortunately, my friend, the answer is a resounding ‘YES!’ You need perseverence and patience, but if you follow these suggestions and put in the effort, you CAN start and run your new online business without breaking the bank.

Getting Set Up Online:

First up, you’ll need some webhosting… Your blog(s) will be the centerpiece of your traffic generation efforts AND your list-building activities; you’ll need space for your list-building squeeze pages and for your salespages and download pages.

Secondly, you’ll need professional autoresponders to connect those squeeze pages to, to build and track your opt-in lists, and for sending out your e-zines and e-courses.

And thirdly you’ll want your own affiliate program right from the start – after all, why struggle through that initial traffic generation and list-building alone, when you may be able to get established Internet marketers to help you sell your products and thereby build your lists right from the get-go? Top affiliates are always looking for good, high-quality & helpful info products to promote, and you’re not planning to sell garbage are you?

OK, so already you’re thinking that will break the bank right from Day 1, right? Not to worry – there’s one spot (and one spot only) where you can get your hosting, autoresponders and affiliate program, all integrated into one powerful but easy-to-use system for one low monthly payment – http://www.Hosting4Marketers.com.

Getting Quality Products To Sell Online:

Rather than throwing all of your eggs in one basket, the safest way to start Internet marketing in 2012 is to enter both IM and other niches right from the beginning. Until you see the market’s reaction you don’t know if your earliest successes and income will come from the mainstream or from one or more niches, so why not dip your toes into a few different areas and see which niches have the warmest waters for you? Your Hosting4Marketers.com account allows you a number of websites and an unlimited number of e-mail lists, so you’re already set there… Now you just need top products to sell online, products in a variety of niches as well as the Internet marketing field itself.

Sure, you can hunt around for months and spend a small fortune trying to find good e-books to offer from your sites, but we’re looking to keep you from spending a ton, right? Again, I can point you to a site that always has a great variety of new e-books, reports, etc, with resell rights, master resell rights and often with private label rights (PLR), all for one monthly payment – and you can download 30-50 a month in any mix of Internet marketing & various niches. In fact, of all the membership sites I belong to, http://www.resell-rights-fortunes.com adds more new products for me every month than any of the others, and has for a couple of years now.

Now, here’s a power tip for you… Since you’re probably fairly new to marketing online, as soon as ou join downoad the latest books on traffic generation, list-building, social media, etc – not only can you resell them, but reading through them will cut months, maybe even years, off your learning curve – all for no additional cost! In fact, before you even join, Socrates is giving you a video on how to sell on eBay, giving you yet another way to make money online!

So there you have it – a few bucks for domain names and those two sites, and you have everything you need to start Internet marketing in 2012 on a small budget. You can build and grow your online business using just those resources and social media, which is free. Learn from the products you’re selling, and work on fine-tuning your traffic generation and list-building – those are the two most important skills you’ll need throughout the years in your work-at-home efforts. Full-time or part-time, you’ll be set to build and grow right from the day you first take action.

Oh, and another important source of making money online is affiliate marketing – so you’ll be pleased to know that both of those sites have great affiliate programs for you once you’re inside… Both have consistently made me affiliate commissions every month for years, because they offer so much value for so little expenditure that people tend to stay for years, not the usual 3 months or so at most membership sites. So use them AND promote them to max out your potential online earnings, just as I have with my affiliate links to them throughout my various blogs.

Sorry if you thought it was more complicated than that, if you’d bought into the myth that you need to buy every shiny new object that pops up on the market. Once you’re making a profit each month you can expand your investment into PLR articles or submission services if you like, but at first stick to learning and doing these things yourself – the less you have to invest the sooner you could be back in the black and profitable every month. You’ve got your game plan and pointers to the resorces you need to start Internet marketing in 2012 on a small budget – now it’s up to YOU to take action and secure your online future!

Technorati Tags: start Internet marketing in 2012, Internet marketing in 2012, start Internet marketing, small budget, niche marketing, affiliate marketing, webhosting, autoresponders, affiliate program, resell rights, PLR, membership sites, online business

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Is ‘Push-Button’ Internet Marketing Software Holding YOU Back?
© 2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

If you’ve been involved in Internet Marketing (or any online marketing) for any length of time, you’ve no doubt noticed that most marketers are forever looking for instant results, for ‘push-button solutions’ to their marketing tasks…

It’s not that Internet marketers really expect to find a push-button software that will automate everything about their online marketing and make them online profits with no effort at all – in their heart of hearts they already know no such software exists, in spite of claims from some other marketers who just may be stretching the truth a bit…

But there IS a plethora of tools that automate various online marketing tasks – article spinners, article submitters, search engine submission software, backlink builders and so on. And there’s absolutely nothing wrong in using these tools – in fact, not automating as many of the online marketing tasks as you can is a major mistake on it’s own, since you aren’t optimizing your results for the time you have available for your Internet marketing or affiliate marketing activities.

So How Can Push-Button Software Hold Back Your Internet Marketing or Affiliate Marketing Efforts?

The problem doesn’t come from using push-button Internet marketing or affiliate marketing software – it comes from relying solely on such programs and tools. Yes, they should be part of your online marketing mix – but you have to use the time they save you to get that much more done, not so that you can be lazy and go watch a few more TV shows!

And that’s the rub – if you’re looking for automated marketing software tools so that you don’t need to put as much effort into your offline marketing, forget it…

You see, if you’re not the programmer who created the software, you’re only one of dozens, hundreds or even thousands of online marketers using it – meaning that your advantages are limited, and could possibly even be falling further and further behind people who do each step manually from scratch. Their efforts produce unique content, unique sites and unique networks of online promotion and backlinks, while yours follow the same pattern as everyone else using those same marketing tools you’re using.

The Solution To Your Instant Internet Marketing Dilemma…

There are two avenues of approach to fix these online marketing woes… The first is to customize the resources you’re using, or when applicable to customize the results.

Take for example, PLR articles… You already know most people who use them will leave them as is – so customize them or totally rewrite them before using them. Only then should you submit them, spin them, etc.

The second way is to do that much more with the tools and resources than other online marketers are likely to do. Instead of submitting your home page to 1,000 directories, submit it to 200. Then pick an important inner page, or an important blog post & submit that page to 200 sites – and just keep going with similar deep-linking until you’ve covered the 1,000 sites you can submit to.

Another way to out-do your competition is to use multimedia where they just use text… When you do a blog post, record an audio or video version to go with it. If they’re selling e-books, add audio e-book versions when reselling the product, or add bonuses to the package.

To sum it all up, don’t rely on push-button Internet marketing software, automated affiliate marketing tools and the like as your sole source of online marketing profits. Instead, be prepared to take maximum advantage of them by using them fully while going a few steps beyond – leave the other users in your dust as you push your online marketing strategies, and the profits they produce, through the roof!

Take a minute and comment below – let us all know what YOU do to go that extra mile in your Internet marketing, affiliate marketing or any other online marketing activities to make YOUR online presence unique – thanks!

Technorati Tags: push-button Internet Marketing, Internet marketing software, affiliate marketing, online marketing, online marketing strategies

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Perry ‘Mr. Video’ Lawrence Training On How To Shoot Pro Video For Your Online Marketing!

Date: Saturday, June 25, 2011 – 12-3 EST.
Format: Online Webinar

As you may know, Teri & I are both published pro photographers and I’m a pro glamour videographer. In fact, as far back as 2006 we put one of the first sites online with resources for using video online, plus I released my ‘Creating Your Own Videos‘ e-book a couple of years later.

I also created the Using PLR Videos training set and then last year did a webinar for you with the ‘King of Camtasia’ Lon Naylor – you can download the free recording of our Video Marketing Today here.

Pro Glamour Videographer Doug Champigny

One thing I just haven’t had time to do, though, is put together a training package for you on how to properly shoot live video – the camera settings, lighting, shot composition, etc. Plus my video camera, the Canon GL2 3-CCD Digital Camcorder has 27 screens of menus and sets you back thousands, so there’s little chance it would relate to what most people would be using…

Fortunately this Saturday my friend Perry Lawrence, known as ‘Mr Video’ in the online marketing world, is hosting exactly that type of training – How To Shoot Live Video – and he’s letting you in for half his normal price! This will be 3 hours of intensive training, and he’s throwing in handouts, checklists, even a 20-minute bonus one-on-one phone consultation with you!

You already know you’ll have to go video eventually – whether for products, websites, squeeze pages or products. May as well know right from the start what it takes to do it right instead of spending your first few years producing lousy amateurish videos, right?

To be perfectly frank, if I were to train someone in all that Perry will cover I’d want ten times what he’s charging – and that would still be a great investment because of the potential returns from using video effectively in your online marketing mix. When you consider Teri & I have thousands of dollars tied up just in video backgrounds, stock footage and high-tech effects, you realize how little Perry’s actually asking to teach you so much about creating live marketing videos! Reserve your spot now.

Oh yes – and don’t forget to download your free recording of Video Marketing Today, too!

Technorati Tags: video marketing, online video marketing, shooting marketing videos, Perry Lawrence, Mr. Video, Lon Naylor, King of Camtasia, pro videographer Doug Champigny, glamour videographer Doug Champigny, pro photographer Teri Champigny

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ZERO DOWN:

How To Start Your Own Internet Marketing Business With No Money Down!

©2011 Doug Champigny. 56 pages, 30 illustrations.
Available at: http://www.c-be.com/WSO01/

The definitive guide to starting an online business with no money down, that’s how I describe my new e-book. Published this week and immediately available as a download from the Warrior Forum, the first 50 copies were downloaded within 12 hours of it’s release yesterday – a sure sign of the need for this type of resource!

While many scams abound online, a true guide to starting a home business with no money is what a great many people come online to find, either to supplement their living, buy that second car or pay for a luxury vacation, or even to eventually do as Teri & I do and make their living entirely from their online business!

As world economies continue to struggle, governments are worried about propping up big businesses & banks – but who’s looking out for you and the other individuals caught in this fiscal mess? YOU didn’t cause it – so why should YOU be the one to suffer?

That’s the question that was in my mind as I started writing the Zero Down e-book, and when I finished the first draft I had a tight, 12-page report that explained exactly WHAT you need to do to start a home business with no money down. But as I read through it, I realized that while I had fully explained what to do, most people just getting started wouldn’t know HOW to do it… For too many people, the online technologies and terms would be too foreign for the report to help them.

So back to the keyboard I went…

I realized that for the people who needed the help most, those just coming into the Internet marketing industry for the first time, I had to not only tell them what to do, but to SHOW them as well… And what started as a 12-page report blossomed into a 56-page e-book with about 30 illustrations – screen captures of each step as I went through the steps they’d be taking to get their own home business started online.

And it wouldn’t have been fair to use marketing, advertising, public speaking, consulting or any other area I’m an expert in as my examples, because most people needing to start a home business aren’t yet experts in any particular field… So I start the book off with showing them how to evaluate a niche for profitability, ease of entry, availability of resources, etc.

From there the book goes on to show you each step once you’ve chosen your first niche – setting up your free site, where to get content for it, how to monetize your site and how to easily create your own unique content for your site – doing each step as I went and capturing the screens to make sure they saw exactly what to do.

Once the site was online it was time to start garnering an audience for it, so you’ll see how to get into the search engines quickly, sites that help multiply your efforts to build website traffic and then a variety of ways to get more targeted traffic to your new website…

Yes, there are faster ways to start making money online – IF you have deep pockets and are willing to spend the money to ramp up quickly once someone outlines the right tools, resources and sites to jumpstart your business. That’s the kind of information my consulting and mentoring students get, but that’s high-dollar – this guide is for those who need to start making money now WITHOUT having to invest much in it!

But because your new business, once established, can generate the revenue to build it faster, the final chapter of Zero Down is entitled ‘Moving Beyond Free’ and details some of the best services to use to grow your business that much faster. But as it says in the book, use money already being generated by your online endeavors – you can continue to build your biz without spending it until then!

To read more about the e-book and see the included salespage, take a look here – then get your own copy of Zero Down here.

Technorati Tags: starting a home business, starting an online business, how to start a home business, how to start an online business, zero down, Zero Down E-Book, Zero Down E-Book by Doug Champigny, Doug Champigny e-books, Doug Champigny

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Why I’m Amazed By The New Killer Content Site & Resources For Internet Marketing
©2011 Doug Champigny DougChampigny.com – all rights reserved.

Killer Content is a new site that launches this week, and when we look back on 2011 I won’t be surprised if this turns out to be the most important online marketing launch of the year…

Think I’m kidding? Here’s the testimonial I’ve sent to millionaire marketer Socrates Socratous, who spent the last 18 months developing the site:

Having been online full-time for 15 years now, I’ve watched as only a few major new tools and resources have changed and evolved the online marketing world – PayPal, affiliate software, autoresponders, e-books, forums, giveaways, ClickBank, YouTube, Google, Blogger and WordPress Blogs. Each pioneered major advances in our industry and helped shape the processes and profits we enjoy today.

The new Killer Content site has the potential to join that lofty group in 2011…

For newbies, this new resource can enable them to build sites and bogs almost from day one. For experienced marketers it can let them expand their profit-producing online empire exponentially in short order. Affiliate marketers can now build blogs or sites with tightly-targeted content for any affiliate promotion – almost instantly. And marketers promoting offline businesses can build related sites by industry, locality, etc., to provide that many more backlinks and clickthroughs to their main site.

Since being granted beta access to the Killer Content system my enthusiasm for and opinion of the site’s potential has risen steadily to the point where I can now honestly say I think this may well be the most valuable new resource of 2011, one with the potential to set a whole new standard for usability and effectiveness within the IM world. To stress the point, this is the first site I’ve seen where I personally believe that ANYONE using the system effectively should be able to make 10 – 20 times their investment at a MINIMUM!

Doug Champigny,
Online marketing coach, mentor and speaker.
http://dougchampigny.com

While you’re used to me promoting only quality products and services, you’ve never seen me offer so strong a recommendation before. So what makes the Killer Content site so important, almost necessary, for anyone marketing anything online?

Let’s start with the articles… 150,000 PLR articles in 986 categories! Equally important, not only can you browse them by category, you can even search through them by keyword! Think about that for a moment – never mind the 150k articles at Killer Content, but just on your own machine right now. In all the PLR articles you have, how many are in each niche? How long would it take you to locate all the individual articles that promote any given keyword?

Now there’s no need to download hundreds or thousands of PLR articles and hope to remember where certain ones are – you just click through to Killer Content, hit the ‘Articles’ icon on your dashboard and find the articles you want right now, based on whichever keyword you want to target right now.

There’s a custom article spinner you can use there to selectively replace terms and phrases to ensure your articles are significantly unique, and even built-in copyscape integration so you can be sure… And a few moments later once you’ve chosen and processed your articles, you’re ready to use them…

• You can choose to use the Killer Content Auto-Blogging Software to upload them to your blog(s), all at once or over any given schedule you want;

• You can use the Killer Content E-Book Creator to turn the articles into a report or e-book to give away to build optin lists or sell to build your profits; or…

• You can download them and sell them as a PLR article pack on that niche!

And all of this is accomplished in under an hour with just a bit of practice or by following the instructions provided for each and every step within the site… Take two minutes right now and just think about what it would do for your Internet marketing, affiliate marketing or offline business marketing if on any given day you could create & populate a new blog, output a free report to build your lists and output a new e-book to sell, all on one tightly-targeted topic within your niche or within mainstream Internet marketing?

Now you can see the potential of using Killer Content resources within your own online marketing mix, right?

If you’re reading this before the Killer Content launch on May 26, 2011, click through to get on the pre-launch list and watch the video ‘7 Ways to Profit from PLR‘ as an added bonus for joining the pre-launch list. If you’re reading this after the launch date, hurry up and start catching up to those savvy marketers who are already using the amazing Killer Content!

Technorati Tags: Killer Content, killer content e-book creator, killer content auto-blogging software, plr, plr articles, using plr, Internet marketing, affiliate marketing, promoting offline businesses, online marketing, Socrates Socratous

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Website Traffic – How To Increase Web Traffic To Websites And Traffic To Blogs
© Doug Champigny. All Rights Reserved.

When trying to increase web traffic to websites, most website owners and bloggers focus too much on increasing web traffic from search engines and don’t spend enough time building web traffic using the myriad of other sources of free website and blog traffic.

Make no mistake, search engine optimization (SEO) is a very key element in successful traffic generation strategies, and proper SEO that leads to higher rankings on the search engine results pages (SERPs) can have a major impact on the volume of targeted traffic to websites – but it’s equally important to keep it in perspective. There are a great number of ways to drive targeted traffic to sites and blogs, and spending too much time on SEO tasks will prevent you from getting the most possible traffic to websites you’re promoting.

Your website promotion activities should include a lot of different ways to drive free traffic to websites, especially those promotional efforts that have proven to be successful long-term traffic generating strategies. Effective article marketing tops the list of long-term traffic generation techniques, since article submissions made 5 and 10 years ago still get exposure today, and many of those older articles have been consistently driving traffic to websites for years now. Time spent on article writing and submitting articles to a top article directory like EzineArticles will often rival, and can surpass, the effectiveness of spending the same amount of time on SEO activities when it comes to driving targeted traffic to websites.

Newer forms of e-marketing like social media marketing and social networking are also powerful ways to get more visitors to websites and blogs. Using the Twitter social network, the Facebook social network, etc… can be a major source of targeted traffic and targeted leads, with the bonus of being a great forum for branding yourself, your company and your website.

And when driving web traffic to blogs, your RSS feed opens up whole new avenues of website traffic generation. Blogging software creates and updates a feed that lists each new post you make, and that feed is referred to online as an RSS feed. While websites are limited to search engines and similar directories for promotional purposes, blogs can use those and a growing number of directories that only accept information from RSS feeds. As such, submitting your blogs’ RSS feeds to as many of these directories as you can is one more online promotional activity that often outweighs SEO efforts in your efforts to increase website traffic.

And the list goes on and on – press releases, banner advertising, linking strategies like blog commenting, reciprocal linking and social media bookmarking, forum marketing, affiliate program marketing – each can have a profound effect on driving traffic to websites and increasing blog traffic. But each takes time, which is why your e-marketing plan can’t be too heavily weighted in favour of the search engines and SEO activities.

As you can see, there are a number of ways to drive traffic to websites and increase blog traffic, and a balanced approach will always give you the most stable flow of traffic to websites and blogs you’re promoting. To learn how to best balance the various ways to attract more visitors to your site, follow the step-by-step instructions in Marlon Sanders’ Traffic Dashboard, which details 16 ways to increase website traffic.

Article Source: Website Traffic – How To Increase Web Traffic To Websites And Traffic To Blogs

Technorati Tags: website traffic, web traffic, targeted traffic, increase web traffic, web traffic to websites, traffic to, Doug Champigny

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Build Opt-In Lists With This Free Blog Plugin

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

My friend Mike Steup just launched WP SlideIn, a free blog plugin that’s going to help you build opt-in lists using your blog – and help you build your lists much faster than standard blog opt-in forms!

Here’s a video that shows you just how they work, and why you want this free WP SlideIn plugin on your blogs starting today:

Like I said, the WP SlideIn plugin is one you would want even if it were a paid one – and in fact there’s a paid upgrade you should certainly consider, but be sure to grab your free list-building plugin either way!

Technorati Tags: free blog plugins, WP SlideIn, Mike Steup, build optin lists, building opt-in lists, list-building

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About Our Daily Internet Marketing E-Zine

©2011 Doug Champigny, http://dougchampigny.com
All Rights Reserved Worldwide.

Every day, almost, I publish an Internet marketing e-zine designed to help Internet marketers, affiliate marketers, niche marketers and offline business owners and promoters to help them succeed online. And just about every issue has links to resources – products I sell, affiliate promos, free online resources, etc.

Now, I realize that chances are every report you’ve read on publishing an Internet marketing e-zine tells you not to send links every day – personally I think that’s hogwash. Instead, don’t bombard your list with salespitches, but DO send them resources that will actually help them. Make sure you explain to them how it helps, and give enough info so that even those who can’t afford the product can still benefit from the strategies and/or techniques you recommend.

Make sure you understand the difference between an e-zine and an e-course – an e-course is written to instruct people at a specific level on a specific topic. Readers have a specific interest shared by all who take the e-course. For example, we have 20 different e-courses on online marketing topics that marketers can buy and use as their own course to send out, at http://www.optin-list-building.com.

An Internet marketing e-zine on the other hand is written live each issue, daily in our case, and goes out to a much wider-focus group at all different levels of online marketing proficiency. Affiliate marketing tips only help some, offline business promotions online help a different segment, blogging advice may or may not be pertinent to all.

IMHO, it’s the responsibility of the Internet marketing e-zine publisher to remember that, and be sure to provide resources that match the main divisions within their subscriber base and target the various levels of marketing proficiency, from newbie to true online marketing professionals.

In order to get the most from any e-zines they receive, subscribers need to realize they can learn from every issue and build an empirical knowledge of online marketing, but that not every – or even most – of the recommended resources are right for them. Only YOU know the level you’re at and the direction you want to take your online business, so only YOU can decide if any given resource matches your current needs.

I received an e-mail from a new subscriber today, questioning the wide range of topics covered in our Marketing Domination e-zine, and I want to share my response here with our whole online family:

Hi!

Thanks for your note! I understand where you’re coming from, so let me tell you a bit about our e-zine so you can better decide if it’s one you should read or should un-sub from…

Our online family that receive our newsletter number about 30k, some of whom are JV partners, many who joined after hearing me speak at various conventions around North America, and the rest finding their way onto the list through various sites over the last 10 years.

As a result, the audience ranges from people first getting started online to some of the best-known names in the biz. So to try and be helpful to all, it’s necessary to cover beginner strategies, advanced strategies and everything in between…

Some tackle niches, some stay mainstream, some focus just on helping offline businesses. Some use Adsense, some are affiliates and many produce their own products to put online.

To try and accommodate our entire online family, each day we send some info and a resource to check out. That resource, in fact ANY given resource, will only be appropriate for one segment of those receiving it. To the best of our ability we try to stick to a formula of 60% basic and broad-ranging resources and 40% more advanced materials, to match our audience’s levels.

As such, maybe 2 or 3 of each week’s 7 e-mails will be the right ones for any one subscriber. The others will simply add to your knowledge of the biz, current resources and who are the relevant personalities in the biz at present. (This isn’t an e-course; it’s written live each day just before it’s sent.)

One thing we pride ourselves on is that a reader could read each note for a year or more and end up with solid knowledge of the biz and how it operates, without ever having followed a single link or gotten a single resource we’ve suggested. This way we’re also of help to those who can’t get anything at any given time or are so new it doesn’t make sense for them to be making any outlays yet. Think of it as our way of giving back to the online community that’s been so good to us for the past 15 years or so.

But just as every issue isn’t right for any one reader, every e-zine isn’t right for every person – and I’m the first to say that the biggest problem most people trying to make it online face is that they listen to too many voices and try to follow too many paths to the top all at once. People should take the 10 or 12 e-zines that resonate best for them and un-sub from all the others until they reach a certain level online where they’re more easily able to discern what’s right for them and what isn’t.

And now that you have a better idea of what to expect from our e-zine, it’s up to you to decide whether ours should be one of the 10-12 you read faithfully, or if we’re best parting company at this juncture. While we very much appreciate each and every member of our online family, I certainly don’t want to be just one more e-mail cluttering up your inbox each day. If we’re helping you in your online pursuits, were on track with our purpose. If we’re not, it’s time for us to part. It really is that simple.

Wishing you every success, both online and off…

Doug Champigny.
http://dougchampigny.com

No commentary on publishing an Internet marketing e-zine would be complete without shining a spotlight on one part of that note… Far too many newer online marketers subscribe to far too many e-zines, land most eventually suffer from ‘analysis paralysis’ – they feel so bombarded with offers and conflicting information they simply stop reading the e-zine issues that arrive every day. Others end up grabbing far too many of the recommended resources and soon have a hard drive full of expensive products they’ll never use.

Every Internet marketing e-zine publisher has a style all there own, and some will resonate and connect with you while others won’t. Stick just with the ones that do, and even trim that lot down to the 10 or 12 e-zines you find most helpful to YOU – and unsubscribe from the rest.

There are many different paths to success online and with enough perseverance you will find your own unique path – but until you’re already established and consistently earning money online, stick to one of the paths that’s already been proven to work for the average person. Losing that focus will cost you money and delay your journey along your path and could ultimately lead you to fail in your online marketing efforts to build your own business or upgrade your lifestyle.

If making those decisions lead you to leaving our online family then we’re sad to see you go, but it really may be in your own best interest. On the other hand, if ours sounds like a daily Internet marketing e-zine you’d like to try out, join our online family by choosing any one of the free downloads offered here on the blog on our Free Internet Marketing Downloads page.

And if our e-zines have helped you, or you have suggestions as to how it can help you further, don’t hesitate to let us know – after all, we’re family!

Technorati Tags: internet marketing e-zine, publishing an Internet marketing e-zine, Internet marketing e-zine publisher, subscribers, subscribe

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